Business Management and Strategy


Business Management and Strategy



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BP Crisis Management
Business Management and Strategy
ISSN 2157-6068 2013, Vol. 4, No. 2 www.macrothink.org/bms
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Dawar, N, & Pillutla, MM. Impact of product-harm crises on brand equity The moderating role of consumer expectations. Journal of Marketing Research, 215-226.
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