Chairperson’s statement 6 ceo’s report 9
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Our results
Overall our engagement with audiences and communities online shows a vast improvement. Users of the AIATSIS website are up 50 per cent from the previous year to 609,218 users. Our page views are up 35 per cent from the previous year to 1,910,640 views this year. Organic searches continue to draws the most traffic to our website, approximately 72 per cent of all traffic. The target for the Members e-newsletter was not achieved because AIATSIS suspended production of the e-newsletter due to content duplication with our general e-newsletter. It will be reviewed, along with the e-newsletter, in the next financial year, alongside consideration of options to increase the strategic engagement of members (see Strategic Priority 5 on page 85–95). AnalysisAboriginal Studies Press met its target to publish six books and exceeded its revenue target. All but one book had an Indigenous author or co-author. We hope to see the work this year extend the reach of our research publications reflected in next year’s data. Most targets for reach and coverage of communications, media, online engagement and public program activity were also exceeded. Website analysis shows a strong increase in usage and followers across our social media accounts has steadily grown. Top pages accessed during the year (including the ever-popular AIATSIS Map of Indigenous Australia, exhibitions relating to the Freedom Ride, Mabo case, Eddie Koiki Mabo, the 26 January 1938 Day of Mourning, and pages relating to family history and Aboriginality) indicate that AIATSIS is reaching people in the general population who are searching for information on significant people and events in Indigenous affairs, and Aboriginal and Torres Strait Islander people interested in family history research. The public program continued to generate strong interest and all our public program activities were well-attended. Activities like the National Reconciliation Week Trail and the Right Wrongs online exhibition are the product of new levels of leadership and collaboration by AIATSIS. Media interest remains steady. There was an increase in interest for content around significant anniversaries, 25th anniversary of the Mabo decision and the 50th anniversary of the 1967 Referendum. Prior preparation of materials by Collections enabled AIATSIS to service these requests where previously access conditions limited our serviceability. We aim to continue this practice into the future. Significant new partnerships were established, both strategic and project-specific, which will advance our goals in providing leadership in research, in managing collections in partnership with communities, and in promoting Aboriginal and Torres Strait Islander culture and history in educational and other settings. 
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