Why Use the Canadian Brand?
The new generic marketing plan builds upon the Canadian lobster brand by stating quite simply and powerfully that “The Best Lobster in the World Comes from Canada.” The Canadian lobster brand is based on the following brand pillars:
1. Pristine Natural Environment - Canadian lobsters’ superior quality is a result of a cold, clean and pristine ocean.
2. Wild – Canadian lobster is one of the purest protein sources on earth that is caught in traps and pots by proud harvesters in the North Atlantic Ocean.
3. Genuine – Canadians are world renowned for their honesty and integrity. Respect and trust is bestowed upon us an industry from trap to table.
4. Food Safety – Canada’s food safety guidelines ensures that only live and processed products of the highest quality reach the market.
5. Sustainability – Sustainable management of the lobster fishery ensures reinforces Canada as a global leader of wild caught lobster.
6. Traceability – Canada is a world leader in the ability to systematically identify and track all stages of the harvesting, production, processing and distribution value chain.
7. Quality – Canadian lobsters are harvested at their peak, providing greater meat yield and longer life span, enabling live lobsters to be shipped and enjoyed around the world.
8. Consistency – Unique fishing seasons ensure that Canadian lobsters are harvested at their peak to help ensure consistent quality and availability of both live and processed lobster.
9. Versatility – Canadian lobster can be enjoyed live or packaged in hundreds of product offerings catering to every discerning palate.
10. Taste – Canadian lobster has an unparalleled sweet flavour and delectable texture. Canadian lobster is celebration food at its very best!
If you are interested in using the Canadian lobster brand click here for the brand standards guide and eps logos. Let’s get the Canadian lobster brand in front of the World!