LINGUA SPAGNOLA INTRODUZIONE
FIRST STEPS IN SPANISH LANGUAGE FOR BUSINNESS
3 ECTS
|
Lecturer
|
Annelisa Addolorato
|
annelisa.addolorato@unipv.it
|
COURSE PROGRAM
-
Castilian’s origins
-
Phonetic
-
Lexicon
-
Syntax and morphology
-
Articles
-
Nouns and adjectives
-
Pronouns
II trimestre
-
Syntax and morphology
-
Comparation
|
Educational Aim
|
L2, Level_ A2/B1
|
Reading List
|
more informations and teaching aids will appear on web, during the course
|
Assessment
|
Propaedeutical test in computer lab and oral examination
|
LINGUA TEDESCA INTRODUZIONE
GERMAN (I)
3 ECTS
Second
Lecturer
|
Heinz Georg Held
|
held@unipv.it
|
Course Program
| -
Characteristics and areas of diffusion of the German language;-
-
civilization and German culture;
-
political-economic system in Germany, in Austria and in Switzerland.
The objective is to develop above all grammatical competences and phonetics.
|
Educational Aim
The aim is to furnish the necessary tools to the student to understand actual texts of economic and political matter in German language.
-
Learning of the principal grammatical, syntactic and morphological structures.
-
Acquisition of the lexicon and the learning of the specific lexicon.-
-
Development of the textual competences
|
Reading List
|
|
Handouts will be available at Dipartimento di Lingue, Strada Nuova 106 c.
|
|
|
Achim Seuffarth/Cinzia Medaglia, Arbeitsgrammatik neu, Cideb, Rapallo 2008.
|
|
|
Renate Burfeind, Wahrig Deutsch als Fremdsprache, Cornelsen, Hamburg 2008.
|
|
|
Renate Luscher, Landeskunde Deutsch. Von der Wende bis heute, Verlag für Deutsch, zweite, überarbeitete Auflage, München 2006.
|
|
Assessment
|
|
Written (grammatic and text comprehension) and oral exam (test partially in german about topics studied during the lessons). In order to have access to the oral examination is necessary to pass the written one. Not attending students have to arrange the program with the professor.
|
|
LINGUA INGLESE INTRODUZIONE
ENGLISH (I)
3 ECTS
Lecturer:
|
Elena Montagna
|
emont@eco.unipv.it
|
Course Program
Business English and General English, from Intermediate to Upper-Intermediate.
The aim of the course is to widen and deepen the linguistic and business skills the students acquired in the first course in order to enable them to use the English language correctly and fluently for general, business and economic matters.
|
The aim of the corse is to enable students to learn the basic grammar structures and some basic business vocabulary, focusing on speaking, reading, listening, and writing skills.
Lessons:
Tullis, T. Trappe, New Insights into Business, Longman.
G. Tullis, S. Power, New Insights Into Business, Workbook, Longman.
G. Brook-Hart, Business Benchmark, Upper-Intermediate, Vantage, Cambridge.
M. Hancock, English Pronunciation in Use, Cambridge University Press.
Exercises:
Bell, R. Gower, First Certificate Expert (New Edition), Longman.
R. Acklemy, A. Crace, Total English – Pre-Intermediate (studenti principianti).
Grammatic handbooks (optional):
R. Murphy, English Grammar in Use, Cambridge.
L. Hashemi, B. Thomas, Grammar for First certificate, Cambridge.
L. G. Alexander, Longman English Grammar Practice, Longman.
M. Nattle, D. Hopkins, Developing Grammar in Context, Cambridge.
M. Hewings, Advanced Grammar in Use, Cambridge.
M. Foley, D. Hall, Advanced Learners’ Grammar, Longman.
P. Strutt, Business Grammar and Usage, Longman.
M. Duckworth, Oxford English Grammar and Practice, Oxford.
Working with Grammar, Longman (studenti principianti)
Dictionaries (optional):
Longman Contemporary English, Longman.
Cambridge Advanced Learner’s Dictionary.
Oxford Advanced Learners, Oxford.
Cambridge International Dictionary of English, Cambridge.
Dictionary of Business English, Longman.
Dictionary of Business English, Oxford.
Il Nuovo Ragazzini – It/Ingl, Ingl/It – Zanichelli.
Economics&Business – It/Ingl, Ingl/It – Zanichelli.
Assessment
Written and oral
LINGUA INGLESE PERFEZIONAMENTO
ENGLISH (II)
6 ECTS
Lecturer:
|
Elena Montagna
|
emont@eco.unipv.it
|
Course Program
Business English and General English, from Intermediate to Advanced..
The aim of the course is to widen and deepen the linguistic and business skills the students acquired in the first course in order to enable them to use the English language correctly and fluently for general, business and economic matters.
|
The aim of the course is to widen and deepen the linguistic and business skills the students acquired in the first course in order to enable them to use the English language correctly and fluently for general, business and economic matters.
Lessons:
MacKenzie, English for Business Studies, Cambridge.
G. Brook-Hart, Business Benchmark, Advanced Higher, Cambridge.
M. J. Wallace, Study Skills in English, Cambridge.
Exercises:
Bell, R. Gower, First Certificate Expert (New Edition), Longman.
Grammatic handbooks (optional):
R. Murphy, English Grammar in Use, Cambridge.
L. Hashemi, B. Thomas, Grammar for First certificate, Cambridge.
L. G. Alexander, Longman English Grammar Practice, Longman.
M. Nattle, D. Hopkins, Developing Grammar in Context, Cambridge.
M. Hewings, Advanced Grammar in Use, Cambridge.
M. Foley, D. Hall, Advanced Learners’ Grammar, Longman.
P. Strutt, Business Grammar and Usage, Longman.
M. Duckworth, Oxford English Grammar and Practice, Oxford.
Working with Grammar, Longman (studenti principianti)
Dictionaries (optional):
Longman Contemporary English, Longman.
Cambridge Advanced Learner’s Dictionary.
Oxford Advanced Learners, Oxford.
Cambridge International Dictionary of English, Cambridge.
Dictionary of Business English, Longman.
Dictionary of Business English, Oxford.
Il Nuovo Ragazzini – It/Ingl, Ingl/It – Zanichelli.
Economics&Business – It/Ingl, Ingl/It – Zanichelli.
Assessment
Written and oral
MACROECONOMIA
MACROECONOMICS
9 ECTS
Lecturer:
|
Guido Ascari A-K
|
guido.ascari@unipv.it
|
|
Andrea Fumagalli L-Z
|
afuma@eco.unipv.it
|
Course Program
|
INTODUCTION TO MACROECONOMICS (Boitani, cap. 1 e 2) AND HANDOUTS
Schools of thoughts
The main macroeconomics variable and national accounting
-
SHORT TERM ANALYSIS (Blanchard, cap. 3-5)
Goods market
Financial-monetary markets
IS-LM Model
-
MEDIUM TERM ANALYSIS (Blanchard, cap. 6-9)
Labour market
AS-AD Model
Phillips curve
Unemployment – inflation trade-off
-
LONG TERM ANALYSIS (Blanchard, cap. 10-12)
Economic growth
Saving, accumulation and growth
Technical change and growth, the Solow’s model
-
EXPECTATIONS IN MACROECONOMICS (Blanchard, cap. 13-15)
Basic notions
Expectation and financial markets
Expectations, consumption and investment activity
-
OPEN ECONOMY (Blanchard, cap. 16-19)
Balance of payments and exchange rate
Goods market in a open economy
Economic policy in a open economy
Differents exchange rates regimes
|
Educational Aim
The main aim of the course is to provide the basic elements for the understanding of how an economy works from a macroeconomic perspective, first in the short term, with fixed prices, second, in the medium term, with price flexibility, and, then, in the long term, with capital accumulation..
It would be better to have basic notions of Mathematics (i.e.: elementary algebra), of Microeconomics (production functions and consumption theory) and of basic Statistics.
|
Reading List
|
Boitani, A., Macroeconomia, Il Mulino, 2008, Capitoli: 1 e 2
Blanchard, O., Macroeconomia, Il Mulino, 2009. Capitoli: 3 – 19, 22-26
Handouts on different economic schools of thoughts and methodology remarks by A. Fumagalli.
|
MARKETING
MARKETING
9 ECTS
Second
Lecturer
|
Antonella Zucchella
|
Antonella.zucchella@unipv.it
|
Course Program
Definition and role of marketing management
Market analysis: macro- and micro environment analysis, market segmentation, positioning, consumer behaviour theories
Marketing strategy: targeting, product-market combination, points of difference levearaging, positioning,
Marketing policies: product, place, price, promotion.
Developing a marketing plan
Innovation and evolution in marketing practices
|
|
Develop knowledge and competences in marketing management, applicable to different organisations and industries.
All details on the lecturer’s web page in the area MARKETING
Multiple choice test based on the following book
Peter, Donnelli and Protesi - “Marketing”, Mc Graw-Hill, 2009
plus slides and readings on the lecturer web page.
MATEMATICA FINANZIARIA
FINANCIAL MATHEMATICS
6 and 9 ECTS
Lecturer:
|
Adele Colli Franzone A-K
|
acollif@eco.unipv.it
|
|
Maria Elena De Giuli L-Z
|
elena.degiuli@unipv.it
|
Assistants:
|
Cesare Zuccotti
|
zuccotti@eco.unipv.it
|
|
Mario A. Maggi
|
magma@eco.unipv.it
|
6 ECTS
Course Program
|
Financial laws and systems, in particolar current laws regarding fixed and variable rates.
Income streams: types and related problems.
Financial operations: concepts and typologies. Capital formation. Depreciation of divisible and indivisible loans: different methods and direct and indirect problems.
Introduction to evaluation and choice criteria for financial economic projects.
|
Educational Aim
|
This course deals financial laws and systems, income streams, financial operations and evaluation and choice criteria for financial economic projects.
|
Reading List
|
A. Colli Franzone, C. Zuccotti, The choice of economic-financial project, ISDAF, 2006
A. Colli Franzone, C. Zuccotti, Financial Mathematics, ISADF, 2009
|
Assessment
|
Written examination
|
9 ECTS
Course Program
|
Financial laws and systems, in particolar current laws regarding fixed and variable rates.
Income streams: types and related problems.
Financial operations: concepts and typologies. Capital formation. Depreciation of divisible and indivisible loans: different methods and direct and indirect problems.
Introduction to evaluation and choice criteria for financial economic projects.
|
Educational Aim
|
This course deals financial laws and systems, income streams, financial operations and evaluation and choice criteria for financial economic projects.
|
Reading List
|
A. Colli Franzone, C. Zuccotti, The choice of economic-financial project, ISDAF, 2006
A. Colli Franzone, C. Zuccotti, Financial Mathematics, ISADF, 2009
|
Assessment
|
Written examination
|
Share with your friends: |
