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Topic 3 Sustainable and responsible tourism Overview In this topic you will learn about
• The concept and background of the
triple bottom line approach • How tourism businesses can act responsibly (environmentally, economically and socially)
• Codes of conduct for tourist behaviour (social, economic and environmental)
• How a destination can attract tourists who are conscious
of the triple bottom line • How Fair Trade in Tourism South Africa contributes to responsible and sustainable practices
• How to make use of case studies of companies that practise the triple bottom-line approach.
Unit 1 The three pillars of sustainable tourism 1. The concept and background of the triple bottom line approach The phrase
bottom line refers to the bottom line of a financial statement, called the income statement. This line shows how much profit a company has made in a particular period. As international tourism continues to grow, governments have realised that tourism has more than just an economic impact on a country. Tourism also has social (people) and environmental (planet) impacts. These two aspects are added to the economic (profit) aspect to form the triple bottom line approach.
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