MARKET GROWTH
With just 4 hours from Korea, Guam is considered a safe, clean and family-friendly environment, and importantly a US island destination, that which offers first class accommodation and activities ranging from value to five-start luxury. Guam started as one of the leading honeymoon destinations among Koreans some 20 years to now attracting a much wider spectrum of demographics, with family travelers as a key market segment now, to honeymooners, young FITs, ‘Gold-Misses,’ and MICE travelers.
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Korean Visitor Profile (source: GVB 2014 Annual Report)
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Age: 25~34 years (52%), 35~49 years (38%)
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Average Stay: 3.68 days (3 nights: 56%, 4+ nights: 41%)
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First Timer: 85%, Repeater: 15%
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Average spent in prepaid expenses at $833.74 per person
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Average spent on Guam at $483.79 per trip
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Full Tour Package: 37%, Free-time Package: 44%, Individual arranged travel: 16%
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Purpose: Relaxation (53%), Natural Beauty (46%), Travel Time (29%), and Shopping (28%)
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Purpose of Visit
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Growth in Korean Arrivals in the last 12 months: 2014 vs. 2015
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Korean Arrivals
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2014
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2015
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Growth
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Total (Leisure + MICE)
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308,037
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427,900
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40%
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MICE
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26,686
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38,927
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46%
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Guam Airlift Update
In 2015, Jeju Air, Air Busan, and T Way launched flight service to Busan and Daegu, respectively, offering easier access from other parts of Korea. Jeju Air and Air Busan started operating Busan-Guam flights, and T way operating Daegu-Guam, in addition to its Incheon-Guam flight.
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Airline
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Incheon-Guam
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Busan/Daegu-Guam
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Air Seats
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Frequency
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Korean Air
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KE113/114
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|
272
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Daily
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KE111/112
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276
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Daily
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KE2115/2116 (Gimhae, Busan)
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138
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4 times a week
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Jin Air
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LJ643/644
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183
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Daily
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LJ641/642
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183
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Daily
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Jeju Air
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7C3102/3101
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189
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Daily
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7C3106/3105
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189
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Daily
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7C3154/3153 (Gimhae, Busan)
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189
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4 times a week
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T Way
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TW301/TW302
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189
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Daily
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TW311/312 via KIX (Daegu)
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189
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3 times a week
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Air Busan
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BX612/611
(Gimhae, Busan)
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162
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4 times a week
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As of February 2016, there are total of 64 weekly flights (12,890 seats/week) connecting Guam, from Incheon, Busan, and Daegu in Korea, with GVB in talks with major travel agencies about operating additional charter flights during summer peak season.
The latest and another exciting news on the air seat inventory for Guam is that starting March 28 of 2016, Jin Air will be launching a new flight between Gimhae Busan and Guam four times weekly, adding a net capacity of approximately 23,000 seats in 2016, and potentially generating approximately $30 million (inclusive of airfare) in incremental revenue for the Island.
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