176 J.
RosenbergMean absolute deviation (MAD) the average absolute difference between observed and forecasted values (this penalizes errors indirect proportion to their size, and regardless of direction);
Mean squared error (MSE) the average squared difference between observed and forecasted values (this penalizes errors
as the square of their size, also regardless of direction);
Mean percentage error (MPE) the average proportional difference between forecast and actual values (i.e., (
actual –
forecast/
actual), expressed as a percentage;
Mean absolute percentage error (MAPE) the average absolute
proportional difference, expressed as a percentage.
There are many more possible accuracy measures, each with its advantages and disadvantages some may not be applicable with some kinds of data (for example,
MPE and MAPE do not make sense when the data are not measured on a ratio scale with a zero point. Which to use depends on the purpose of the forecast, and which kinds of errors are considered worse than others (see Makridakis, Assessing the overall accuracy of a forecast is more complicated than in the case of static predictions with regression. A common technique is to set a desired standard of absolute or
relative accuracy beforehand, and then compare the accuracy of various forecasting methods with that of a naive predictor. Often the choice of forecasting methods comes down to a trade-off between accuracy and difficulty of computation.
An additional issue to consider in forecasting is whether a forecast metric is a
leading,
lagging, or
coinciding indicator, that is, whether changes in the metric occur before, after, or at the same time as changes in some other metric of interest. Leading indicators
are highly desirable, but few metrics have that property. The issue is important because a metric cannot be effectively used for process control purposes unless its temporal connection with the process is understood.
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