Information Systems in Global Business Today, Global E -Business: How Businesses Use Information Systems, Information Systems, Organizations, and Strategy, Ethical and Social Issues in Information Systems, IT Infrastructure and Emerging Technologies, Foundations of Business Intelligence: Databases and Information Management, Telecommunica tions, the Internet, and Wireless Technology, E-Commerce: Digital Markets & Digital Goods, Reasons for successand failures of IS.The students will also learn theory and management applications of following:
The final university examination will consist of theory and practicals. Each will carry equal weightage of 20%. The theory examinaion will have weightag of 20% and will be of 90 minutes. The practical examination will have weightage of 20% .
This course will help stuendents to understand importance of Yoga in daily life, in reducing stress, building strengths of a person. It will familiarize students to varios types of asanas and its benefits.
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
Meaning-need-importance and historical background of yoga , types of yoga -Bhakti yoga, karma yoga, Ashtang yoga. Asan, Pranayam, Shatkriya, Banths and Suryanamaskar. Effects of yoga on different system of human bod y, impact of yoga on daily life & good health, Yogaupchar - use of yoga in various diseases, Yoga and dietary principles. Students will learn various types of pranayam and asans. Pranayam: Unulom – Vilom, Surya Bhedan, Chandra Bhedan, Shitali, Bhastrika,Bhramari, Aum & Ram Shatkarma: Neti (Jalneti), Dhauti (Vaman), Kapalbhati, Tratak.Suryanamaskar
Bandh: Mool, Oddiyan, Jalandhar, Tribandh.
Asan:
A Group
Padangushatasan
Vakshapadasan
Dhrvasan
Shvetagarutasan
B Group
Kukutasan
Bakasan
Lolasan
Chakrasan
C Group
Pashchimottanasan
Sarvangasan
Halasan
Ashvarohasan
D Group
Dhanurasan
Matsyasan
Sarpasan
Bhujangasan
E Group
Matsyendrasan
Prusthhabaddhasan
Vakrasan
Prasritasan
The Internal Examination (50%) and final university examination (50%) will consist of theory and practicals. The theory examinaion will have weightag e of 20% and will
be of 60 minutes. The practical examination will have weightage of 30%. The student will perform suryanamaskar, one pranayam form the given list, one asan from each of the above mentioned group in the practival examination.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MBAOO
Programme Name :
MBA
Course Code
MBAOO201CC
Semester :
2
Business Environment(BEC)
Course type :
Core Compulsory
Total Credit :
04
Teaching time
(hours)
Examination Marking scheme
Theory
(hrs)
Practical
(hrs)
Internal
(Marks)
External
(Marks)
Total
(Marks)
4 X 15 = 60
30
70 ( Paper of 3 hrs)
100
Objectives
This course is intended to make the students aware of the Indian Economic Environment and the policy and planning framework underlying the economic system. As a result of this course, the student should be able to meaningfully follow and interpret major e conomic and environmental trends and government policy decisions and understand their implications on industry.
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
Nature and Dynamics of Business Environment , Political Environment and Economic Systems, Economic Growth and Development , Anatomy of the Indian Economy, Globalisation and Business Environment, Industrial Policy,Industry Analysis: Textiles, Electronics and Automobiles , FMCG, Chemicals and Pharmaceutical, Privatisation: Problems and Prospects, Fiscal Policy, Union Budget and Taxation, Monetary Policy and Banking Sector Reforms , Technological Environment of Business, Capital Market, Stock Exchanges, and Present Scenario Legal Environment of Business, Mergers and Acquisitions , Global Recession and New Business Environment, WTO: Agreements and Current Issues,GATS & trade liberalisation, India’s Trade Policy, India’s Foreign Trade and BoP,MNCs in India (Globalization) and its impact on economy; Exim Policy 2002 -07 and Foreign Trade Currency Convertibility, ADR-GDRs and FEMA, Global Outsourcing,Multinational Companies and Foreign Direct Investment , Social Environment in India and China, Corporate Governance and Corporate Social Responsibility.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MBAOO
Programme Name :
MBA
Course Code
MBAOO202CC
Semester :
2
Cost and Management Accounting(CMA)
Course type :
Core Compulsory
Total Credit :
04
Teaching time
(hours)
Examination Marking scheme
Theory
(hrs)
Practical
(hrs)
Internal
(Marks)
External
(Marks)
Total
(Marks)
4 X 15 = 60
30
70 ( Paper of 3 hrs)
100
Objectives
The objective of this course is to acquaint students with various concepts of costing and highlight the decision making and control focus of managerial accounting. Simple to gradually difficult case situations are taken up to illustrate concepts to the students.
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
Cost management & Cost Estimation: Cost and Management
Accounting Overview, Various cost concepts; Cost Allocation & Job/Batch Costing: Cost Allocation, Activity based and Target Costing, Job & Batch Costing,Introduction to Operating Cost; Costing Methods: Operating Costing, Process Costing, Joint & By product Costing; Management Applications: Marginal and
absorption Costing, Marginal Costing & CVP Analysis, Decision involving Alternative choices and Pricing Decisions ; Planning, Control & Decision Making:Budgeting & Budgetary Control System, Standard Costing & Variance Analysis,Target Costing, Kaizen Costing, Life Cycle Costing, Cost Audit and Cost Accounting Standards, Balance Score Card (BSC).
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MBAOO
Programme Name :
MBA
Course Code
MBAOO203CC
Semester :
2
Marketing Management(MMC)
Course type :
Core Compulsory
Total Credit :
04
Teaching time
(hours)
Examination Marking scheme
Theory
(hrs)
Practical
(hrs)
Internal
(Marks)
External
(Marks)
Total
(Marks)
4 X 15 = 60
30
70 ( Paper of 3 hrs)
100
Objectives
This course develops the student's basic analytical skills, conceptual abilities, and substantive knowledge in marketing through excercise in decision making in a variety of real-life marketing situations. It is intended to be a foundation for those who plan to do further work in marketing in the second year. It is also designed to serve as a terminal course for those not intending to specialise in marketing.
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
Understanding marketing management : Assesing market critical role in organisational framework, building customer satisfaction through quality,service, and value, winning markets through market oriented strategic planning,Analysing market opportunities : meaning marketing information and measuring market demand, scanning the market environment, analysing c onsumer markets and buying behaviour, anlysing business market and business buying behaviour,analysing industries and competitors, identifying market segments and selecting target markets Developing marketing strategies : differentiating and positioning the market offering, developing new products, managing life -cycle startegies,designing marketing strategies for market leader, challengers, followers and nichers, Designing and managing global marketing strategies, Planning marketing programs : managing product lines, brands and packaging, managing service businesses and product support services, designing pricing strategies and programs, selecting and managing marketing channels, managing retailing,wholesaling, and market logistics, designing and managin g integrated marketing communications, manageing advertising, sales promotion and public relations,managing sales force, managing direct and online marketing, Managing the marketing effort : organising, implementing, evaluating and controlling marketing activities. Students’ Seminar on Contemporary Issue in Marketing Management.
