The purpose of this course is to enable students to study an industry in its totality and appreciate the use of an integrated approach in understanding the environmental issues and problems.A group of three to five students are asked to study a specific industry and the major players in that industry in group. The group is required to submi t a technical report on concerned industry at the end of Semester. The group will identify the industry and the major companies in that industry for the purpose of study in the beginning of the semester and will start working on it. The detailed synopsi s of the study will be prepared by the group and approved by the faculty in the beginning. The report will be prepared by the group and it will be evaluated on the basis of written report, presentation and viva-voce.
Evaluation pattern: The weightage of report shall be 60 % and the presentation shall have a weightage of 40 % .
This course attempts to identify sources of competitive advantage and to devise financial strategies which will serve as a link between a company's financial function and the
overall goals.
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
Interface between Finance and Strategy, Valuation, Cost of Capital & Capital Budgeting in Strategic perspective, Financial Resource Planning & Capital Structure Decisions, Dividend Decisions, Financial Strategy and Financing through innovative Instruments, Mergers, Acquisitions and Restructuring Strategy, Working Capital Strategy, Ethical aspects of Strategic Financial Management, Special topics. Contemporary issues in Strategic Financial Management.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MBAOO
Programme Name :
MBA
Course Code
MBAOO302FE
Semester :
3
Indian Financial Systems(IFS)
Course type :
Finance elective
Total Credit :
04
Teaching time
(hours)
Examination Marking scheme
Theory
(hrs)
Practical
(hrs)
Internal
(Marks)
External
(Marks)
Total
(Marks)
4 X 15 = 60
30
70 ( Paper of 3 hrs)
100
Objectives
To understand the intricacies of the macro aspects of Indian Financial Systems and relating it with corporate decision making .
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
The Background: Financial System and Economic Development, Indian Financial System – An Overview. Financial Markets: Functions and Organisation, Regulatory Framwork,Primary Market Organisation: Intermediaries, Primary Market Organisation: Activites, Secondary Market Organisation, Stock Market Trading, Money Market Organisation. Financial Intermediaries: Commercial Banks and Industrial Finance: The Evolving Role, Bank Credit and Working Capital Finance, Management of Insurance Services, Management of Venture capital services, Credit rating services, Factoring & Forfeiting, Management of Bank : Asset Liability Management & Performance Measurement, Non - Banking Financial Companies, Mutual Fund, Unit Trust of India, Development Finance Institutions, Financial Instruments/Assets.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MBAOO
Programme Name :
MBA
Course Code
MBAOO303FE
Semester :
3
Security Analysis & Portfolio Management(SPM)
Course type :
Finance elective
Total Credit :
04
Teaching time
(hours)
Examination Marking scheme
Theory
(hrs)
Practical
(hrs)
Internal
(Marks)
External
(Marks)
Total
(Marks)
4 X 15 = 60
30
70 ( Paper of 3 hrs)
100
Objectives
To help students improve decision-making skills in management of financial assets through a better understanding of modern theories on portfolio management and functioning of
capital market
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
Investment media, bond valuation, equity valuation models, analysis of economy, industry and company, Technical analysis, Modern portfolio theory, efficient market hypothesis, portfolio selection, portfolio performance evaluation, Derivative securites: Option, Future & Forward
contracts, Binomial Pricing Model, Black-Scholes Model, Swaps, Exotics, Interest Rate Derivaties. Contemporary issues in Security analysis and Portfolio Management.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MBAOO
Programme Name :
MBA
Course Code
MBAOO304FE
Semester :
3
Banking & Insurance(BIF)
Course type :
Finance elective
Total Credit :
04
Teaching time
(hours)
Examination Marking scheme
Theory
(hrs)
Practical
(hrs)
Internal
(Marks)
External
(Marks)
Total
(Marks)
4 X 15 = 60
30
70 ( Paper of 3 hrs)
100
Objectives
This course is divided into two parts. First part deals with the basics of baking and second part covers fundamentals of insurance and aspects related to life insurance only.
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
Introduction to Indian Banking System, Reserve Bank- Legal framework and mainFunctions, Different types of accounts, Banker customer relationship, customer services in banks, KYC norms and antimony laundering. Technology in banks, Payment and settlement
system in banks- New age clearing, national gateways, international gateways, Retail banking,Treasury management, priority sector lending, History and development of Insurance, Risk management and role of insurance, Legal aspects of insurance and essentials of insurance
contracts, classification of insurance, Life insurance : traditional products, market related products,annuitiespension plans riders-business insurance, group insurance, pricing in life insurance,Claims management in life insurance, Distribution channel and intermediaries, insurance
regulation and supervision, Marketing of banking and insurance services, Contemporary issues in banking and insurance.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MBAOO
Programme Name :
MBA
Course Code
MBAOO301ME
Semester :
3
Advertising and promotion management (APM)
Course type :
Marketing elective
Total Credit :
04
Teaching time
(hours)
Examination Marking scheme
Theory
(hrs)
Practical
(hrs)
Internal
(Marks)
External
(Marks)
Total
(Marks)
4 X 15 = 60
30
70 ( Paper of 3 hrs)
100
Objectives
To acquaint the students with concepts and techniques in the application for developing
The Role of (Integrated Marketing Communication) IMC in Marketing, Role of IMC participants, Effect of Consumer Behaviour on IMC, The Communication Process – Source,Message & Channel Factors, Objectives and Budgeting for IMC, Developing IMC Programmes –
Creativity, Media Planning, Direct and Interactive Marketing, Sales Promotion, PR and Personal Selling, Monitoring, Evaluation and Control of Promotional Programmes, Contemporary issues in Advertising and Promotional Management, Regulations in Advertising, International Advertising,Advertising and Promotion: Indian Scenario.
