The purpose of this course is to enable the students to study in-depth at least one specific issue related to any of the courses of study. The group consisting of two to three students will identify the issue in the beginning of the semester and will prepare detailed synopsis of the research
project study. The project may be based on primary data or secondary data depending upon the nature of the topic and the research design. The project will be evaluated on the basis of written report, presentation and viva-voce.
Evaluation pattern: The weightage of report shall be 60 % and the presentation & Viva-Voce shall have a weightage of 40 %.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MBAOO
Programme Name :
MBA
Course Code
MBAOO401ME
Semester :
4
International Financial Management(IFM)
Course type :
Marketing elective
Total Credit :
04
Teaching time
(hours)
Examination Marking scheme
Theory
(hrs)
Practical
(hrs)
Internal
(Marks)
External
(Marks)
Total
(Marks)
4 X 15 = 60
30
70 ( Paper of 3 hrs)
100
Objectives
The basic objective of this course is to acquaint the students with environmental,procedural, institutional and decisional aspects of International Marketing.
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
International Marketing: Introduction, Challenges And Opportunities, Trade Theories And Economic Development, Trade Distortion And Market Barriers, World Market Environment: Political, Legal & Cultural, Consumer Behaviour In The International Context & Business Customs,Marketing Research In The International Context, Market Analysis And Foreign Market Entry Strategies, Product Strategies: Basic, Product Planning, Branding & Packaging Decisions,Distribution Strategies & Documentation, Promotion Strategies: Personal Selling, Publicity, Sales Promotion & Advertising, Pricing Strategies, Sources Of Financing And International Money Market, Currencies And Foreign Exchange
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MBAOO
Programme Name :
MBA
Course Code
MBAOO402ME
Semester :
4
Marketing Of Services(MFS)
Course type :
Marketing elective
Total Credit :
04
Teaching time
(hours)
Examination Marking scheme
Theory
(hrs)
Practical
(hrs)
Internal
(Marks)
External
(Marks)
Total
(Marks)
4 X 15 = 60
30
70 ( Paper of 3 hrs)
100
Objectives
To acquaint the students with concepts and techniques in the management of services marketing and help them learn the issues in managing unconventional challenges in service marketing.
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
Marketing services : Understanding the Service. Conceptual Issues in Services Management & Marketing, Role of Services in Economy. The concept of service.Characteristics of service – marketing implications, classification of service - designing of the Service, blueprinting, using
technology developing, human resources, Building service aspirations.
Understanding Buyer Behavior for Services: Marketing mix in service marketing: The seven ps: Differentiation in Services Marketing. Effective management of service marketing: Managing Demand-Supply: Marketing demand and supply through capacity planning and Segmentation -internal marketing of services - external versus internal Orientation of service strategy. Delivering and managing quality service: Service Management Strategies. Issues and analysis of various public and private Service Industries with respect to India. Any other application related to marketing of services.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MBAOO
Programme Name :
MBA
Course Code
MBAOO401FE
Semester :
4
International Marketing Management(IMM)
Course type :
Finance elective
Total Credit :
04
Teaching time
(hours)
Examination Marking scheme
Theory
(hrs)
Practical
(hrs)
Internal
(Marks)
External
(Marks)
Total
(Marks)
4 X 15 = 60
30
70 ( Paper of 3 hrs)
100
Objectives
To impart an understanding of the global corporate financial management environment with tools and techniques of financial decision making.
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
International financial environment: An overview, International flow of funds, Balance of payment, Development in international monetary system, Exchange rate mechanism – Foreign Exchange Market, Market for currency options and futures-Forecasting exchange rate, Nature
and measurement of foreign exposure, Foreign Exchange Exposure management- International Investment decision – Foreign direct investment, Portfolio Investment, International capital budgeting, Evaluation and management of political risk- International Financing Decision: Overview, multilateral development banks, international banking, financial swaps, management of interest rate risk- Management of Short-term funds: International working capital, Financing foreign trade, - International Accounting, International indebtedness, Contemporary issues in international financial management
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code :
MBAOO
Programme Name :
MBA
Course Code
MBAOO402FE
Semester :
4
Risk Marketing(SMM)
Course type :
Finance elective
Total Credit :
04
Teaching time
(hours)
Examination Marking scheme
Theory
(hrs)
Practical
(hrs)
Internal
(Marks)
External
(Marks)
Total
(Marks)
4 X 15 = 60
30
70 ( Paper of 3 hrs)
100
Objectives
The course intends to acquaint the students with Indian Derivative market. Financial Derivatives are discussed in terms of their valuation, analysis and application for hedging,speculation and arbitrage. At the end of the course, they are expected to have learnt the mechanics, valuation and trading strategies of derivative market.
Unit
Topic
No.
Content
Hrs.
Marks
W + %
Credit
I
Introduction to Cash & Derivative Market- An Overview: Basic Market Concepts & Mechanics of Cash Market, Various Indexes of the world & its computation, Meaning & types of Derivative Instruments, Forward, future, Option & swaps, Spot v/s Future Market, Growth of Derivative Markets in India-History & Background, ETM & OTC Markets, Types of Traders-
Hedger, Arbitrageur & Speculation, Standardization of Derivative Contracts & other basic
Forward & Future Markets: Introduction, Mechanics of Forward & Future Market, Stock Futures & Stock Index Futures in India, Pricing of Forward & Future Markets-how to read quotes,Margins, Open interest positions etc. Cost of Carry Models & Basis-Cash Price v/s Future price,Trading Strategies-Index Arbitrage, hedging using futures, options and combination of both,Speculation, spreads etc & other advanced trading strategies.
Option Markets: Types of option markets, Intrinsic Value & Time Value, Factors affecting option pricing, European & American,
Arbitrage restriction on option prices, Put-call parity relationship, Put call ratio & Open Interest in relation to the price and volume, liquidating options, Option Trading Strategies- Arbitrage, hedging & Speculation, Option Pricing, Models-Black schools & Binomial Model, Option Calculator, VAR.
Innovations in Indian Derivative Market: Introduction to Commodity and Currency Derivatives v/s OTC Derivatives-Foreign currency market & currency contracts in India, Purchasing power parity &
