Research takes place in more industrialized nations eg. USA, Japan, UK
Car assembly in Germany, Spain, UK, Belgium, Brazil, China
China: reap gains from market with increasingly affluent middle class
Component manufacture in Malaysia and the Philippines: cheaper labour and land cost
Diversify locations to reduce risk of strikes to operations
Corporate growth accentuated by increasing global connectedness through acquisitions, mergers and alliances
Eg. early 1990s, Ford acquired the British firm Jaguar
Eg. joined with previous rivals – Chrysler and General Motors – to produce a car that will use less energy, cause less pollution and challenge the dominance of Japanese and Korean manufacturers
Impacts
Economic
Spain’s economic modernization: offered opportunities for participating in a rapidly expanding domestic market and served as a base for further export and trade with EU countries
Bought parts from India, fuelling growth of Indian’s automobile industry
Local labour along the maquiladora in 1980s
Automobiles more affordable
Poorly paid labour force eg. workers in Mexico in 1983 paid <$3/h compared to US workers who are paid $23/h
Launched a road safety fund in the Philippines, which supports the Responsibility in Driver Education Program, hoping to reduce traffic fatalities there
May have outsourced to LDCs to evade strict environmental regulations to save production costs – may cause environmental damage
But Mitsubishi Motors has set behavioural standards to reduce emissions of greenhouse gases and maximize efficient use of natural resources
Nokia
Global Structure
World’s largest mobile telephone manufacturer
Headquarters in Finland
Customization and logistics centre in US
Research and development in Finland, Japan, China, USA, Germany, Hungary
Production units in Brazil, China, Finland, Germany, Great Britain, Hungary, India, Mexico, South Korea
Against outsourcing production stream so that they can control the quality of its products
Impacts
Economic
Teams up with local small-medium enterprises in host countries to help develop local SMEs and help Nokia understand how to better market their products to penetrate into the market
Job opportunities
Eg. established 5 research institutions and 4 production bases
Transfer of technology
Social
Provide solutions for the locals
Eg. Nokia teamed up with the Grameen Foundation to provide telecommunication services to rural villages in LDCs
Environmental
Nokia ranked as the top mobile and PCs producing company by Greenpeace International based on their practices to eliminate harmful chemicals and on taking responsibility for their products once they are discarded by consumers
Walmart
Global Structure
World’s largest retailer
Headquarters in Arkansas, USA
Regional outlets in Central America (Guatemala, Honduras), Europe (UK), Canada, Asia (Japan, China)
Manufacturing plants in Jordan
Impacts
Economic
Provides jobs and reduces poverty
Walmart is the largest private employer in the US and Mexico
Provides goods at lowest prices possible
Eg. Global Insight recently released a study which found that Walmart saved each American household on average $2329 in 2004
Poor working conditions and standards: lowly paid yet subjected to long working hours of up to 20h a day, lack of workers’ welfare as they will be severely punished for any minor mistakes made
Political
Policies against labour unions: risk that the welfare of workers would not be protected due to disallowance to unionize
Environmental
Stockpiling tons of lawn and garden products on pallets outdoors results in chemicals washing into storm drains when it rains, affecting drinking water
Eg. fined $1m in civil penalties for violating Clean Water Act