Imacs 2016 imecs 2016 Proceedings (Preliminary version) of the 4


SOCIAL BUSINESS: PUBLIC AND NON-PUBLIC PROVIDER OF SOCIAL SERVICES



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SOCIAL BUSINESS: PUBLIC AND NON-PUBLIC PROVIDER OF SOCIAL SERVICES

23.Oľga Bočáková – Darina Kubíčková



Abstract

Nowadays, we meet with the correlating welfare state which is replaced by a private sector. This is reflected also in the field of social services. The private sector is increasingly expanding at the expense of the welfare state, the social services are becoming the subject of social entrepreneurship. The sample used in our paper is selected by a quota selection in terms of age, education and residence in particular regions. It is about 1250 respondents who have citizenship of the Slovak republic. In terms of used methods, we applied a questionnaire method, as well as analysis and comparison of results. The conclusions and results stemming from the paper will be directed to find out whether the citizens trust more the public or non-public providers of social services, whether the amount of incomecorrelates with a view to the privatization of social services facilities, even if in case of need, they would choose public or non-public provider of social services for themselves or for their close relatives, where they see the strengths and weaknesses of public and non-public providers of social services. The importance for a practice is in a recommendation of what public providers of social services should do in order to be able to compete with the non-public providers of social services.


Key words: Social services, Public provider, Nonpublic provider, Public sector
JEL Code: H830, M190

24.Introduction


The following paper carries the title “Social Business: Public and Non-Public Providers of Social Services”. The issue of social business is still a more and more up-to-date topic in connection with the failing state. Social services are being offered not only by the public, but also by the non-public providers.

Our paper has been divided into two parts. The first part has a theoretical character and deals with the mentioned issues in the theoretical sense of the word. The second part has empirical character and contains evaluation of the questionnaire.


25.1 Problem Formulation


After 1989 we have become witnesses of social, economic and political transformation. Liberalisation of economy took place, from the original planned economy into the market or mixed economy. In spite of the fact that after 1989 we got to the democratic road of development, it is possible here and there to observe antidemocratic and intolerant tendencies in our society. (Mihálik, 2015)

New opportunities have appeared, by this we mean doing business in which there appears also a private sector next to the public (state) sector. Entrepreneurs exist probably in every country but the level of entrepreneurial activity is different. (Roper, 2012) The difference between a private and a public sector is that the first is focussed on profits, whereas the state sector provides its services and distributes assets without entitlement to profits. (Čemez, 2015)

The reason, why these places take place is that someone wants to change some social services into private business and wants to have profits from them. Also the right-liberal principle applies here, i.e. that the private sector provides better quality than the public sector. However this is connected with a higher price, therefore not every client can afford social services that are being provided by a private sector. To a certain degree the quality is connected with several aspects. Some authors emphasise high quality education for performance of profession of future employees. (Dudžáková, Slovák, 2015) Other authors emphasise human resources. (Mura, Horváth, 2015)

The concept of social business has been emerging lately. The public, non-profit and private sectors have been transformed by the social entrepreneurship. (Keohane, 2013) Social business as such has not been precisely delimited and it is necessary to set borders, according to which the business entity may be understood as a social enterprise. To a great extent the social enterprise is being financed from its profits. (Krechovská, Dvořáková, 2014) Social entrepreneurship belongs to one of the most interesting issues in public and non-profit sectors. (Guo, Bielefeld, 2014) The social entrepreneurship and its development is connected with the economic development at the international, national and local level. (Ridley-Duff, Bull, 2015)

In this connection it is necessary to emphasise that what we miss in the conditions of Slovakia in comparison with the western countries is education and informing the public about social business. (Pongrácz, 2014) In the context of social business the principle role is played by social capital, which is a catalyst of innovations. (Dana, Light, 2012)

26.2 Empirical Research

2.1 Aim of Research


The aim of research is finding out, what the public providers of social services should do to be able to compete against the non-public providers.

2.2 Research Tasks


In our research we have set ourselves the following tasks:

  1. Finding out, whether the respondents trust more the public or non-public providers of social services

  2. Finding out, whether the amount of income correlates to the opinion on privatisation of social services facilities

  3. Finding out, whether the respondents would select for themselves a public or a non-public provider of social services

  4. Finding out, whether the respondents would select for their close relatives a public or a non-public provider of social services

  5. Finding out in what they see the advantages or shortcomings of public and non-public providers of social services.

2.3 Methodology and characteristics of a sample


In our research we are going to use a questionnaire method. The sample, which has been used in our paper has been selected by quota selection from the point of view of age, sex and the place of residence in individual regions. Our sample includes 1250 respondents with the citizenship in the Slovak Republic. In addition to the questionnaire method we are also going to apply the analysis of results and their comparison and also correlation as well.

In order to analyse obtained data we used statistical methods and comparative method. We inserted obtained data into the tables and we calculated percentage of each category. Using percentage we were able to compare data between the public and non-public provider in tables 2, 3 and 4.

From the facts we have ascertained the correlation coefficient using the function Correl in the programme MS Excel. According to table 5 the respondents were supposed to assess, to what extent they agree with privatisation of social services facilities from 1

(I completely disagree) to 5 (I completely agree). According to table 1 we have divided the respondents according to the income amount into 5 categories from 1 to 5.


2.4 Assessment and analysis of research results


In table 1 we can see, how our respondents are diversified from the point of view of net income per month. We can see that the respective group of respondents grows numerically with the decreasing income, so that 29.36% of respondents are included in the group that is earning less than 500 Euro, on the other hand only 7.8% respondents are included in the group with income above 1.500 Euro.

Table Net income of respondents per month

net income per month

n

%

up to 500 Euro

367

29.36

from 500 to 750 Euro

247

19.76

from 750 to 1250 Euro

206

16.48

from 1,250 to 1,500 Euro

152

12.16

over 1,500 Euro

98

7.84

have not been provided

180

14.4

total

1,250

100

Source: authors’ calculations

Table 2 is signalling to us, that the majority of respondents (47.12%) provided a statement that a non-public provider provides social services in higher quality.



Table Opinion of respondents about, who provides a higher quality of social services: public or non-public provider

Provider

n

%

public

408

32.54

non-public

589

47.12

have not been provided

253

20.24

total

1,250

100

Source: authors’ calculations

According to Table 3, if the respondents should select a provider for themselves, so they would select a non-public provider.



Table Hypothetical selection of social services provider for themselves

Provider

n

%

public

456

36.48

non-public

561

44.89

have not been provided

233

18.64

total

1,250

100

Source: authors’ calculations

Table number 4 displays which provider the respondents would choose not for themselves, but for their closest relatives. From the results we can see that they would prefer selection of a non-public provider.



Table Hypothetical selection of social services provider for their closest relatives

Provider

n

%

public

497

39.76

non-public

549

43.92

have not been provided

204

16.32

total

1,250

100

Source: authors’ calculation

The table number 5 shows up to what extent the respondents agree with privatisation of social services facilities and they were supposed to provide the assessment from 1 (I completely disagree) to 5 (I agree completely). From the provided numerical data it can bee seen that the number of respondents from 1 to 5 has a sinking tendency, i.e. the more negative assessment, the more respondents. The respondents that have provided assessment from 1 to 5 are represented in the number of 1070. However in reality there were more of them, but because of the fact that some of them did not provide the amount of their income (which we are going to use later) so they are irrelevant for us and they have been included into the group of respondents, who did not provide their assessment.



Table Opinions of respondents on privatisation of social services facilities graded from 1 (I completely disagree) to 5 (I completely agree)

Assessment

n

%

1

288

23.04

2

221

17.68

3

251

20.08

4

171

13.68

5

139

11.12

have not been provided

180

14.44

total

1,250

100

Source: authors’ calculations

As table 6 is signalling to us, on the whole we have 8 items here, which were planned to be assessed by the respondents of the public provider of social services. Positive assessment prevailed in case of three items above the negative assessment and negative assessment prevailed in five items above the positive assessment:



  1. Positive: - food

  • provided services

  • tidiness

  1. Negative: - accommodation

  • staff attitude

  • management attitude

  • amenities

  • other

Table Opinions of respondents on individual aspects in social services facilities provided by a public provider

 

positive

negative

not provided

n

%

n

%

n

%

food

532

42.56

420

33.6

298

23.84

accommodation

332

26.56

549

43.92

369

29.52

staff attitude

403

32.24

589

47.12

258

20.64

management attitude

459

36.72

479

38.32

312

24.96

amenities

378

30.24

569

45.52

303

24.24

provided services

522

41.76

452

36.16

276

22.08

tidiness

589

47.12

352

28.16

309

24.72

other

279

22.32

569

45.52

402

32.16

Source: authors’ calculations

The Table 7 below shows that positive assessment of social services provided by non-public providers prevails in all cases with the exception of the category “other”, where negative assessment prevails.)



Table Tab. 7: Opinions of respondents on individual aspects in social services facilities provided by a non-public provider

 

positive

negative

have not been provided

n

%

n

%

n

%

food

496

39.68

398

31.84

356

28.48

accommodation

516

41.28

388

31.04

346

27.68

staff attitude

528

42.24

415

33.2

307

24.56

management attitude,

491

39.28

408

32.64

351

28.08

amenities

494

39.52

441

35.28

315

25.2

provided services

516

41.28

448

35.84

286

22.88

tidiness

546

43.68

384

30.72

320

25.6

other

343

27.44

511

40.88

396

31.68

Source: authors’ calculations

It results from tables 6 and 7 that in case of a public provider five from eight items have been positively assessed (62,25 %) and in case of a non-public provider there were seven from eight items (87,5 %) that were positively assessed. For the public provider to be able to compete against the non-public provider it should improve these items: accommodation, staff attitude, management attitude and amenities.

According to table 1 we have divided the respondents according to the income amount into 5 categories from 1 to 5. According to table 5 the respondents were supposed to assess, to what extent they agree with privatisation of social services facilities from 1 (I completely disagree) to 5 (I completely agree). From the mentioned facts we have ascertained the correlation coefficient. After having used the function Correl in the programme MS Excel the correlation coefficient reached the value of 0.331272, so we can talk here about direct and average dependence between the amount of income and attitudes to privatisation of public facilities of social services, i.e. the lower the income, the stronger the opinion in favour of privatisation of social services facilities. This was based on the data from the table 8 below. We have operated with only 1070 respondents, because 180 respondent have not provided information about the amount of their salary (see table 1).

Table Numbers in categories of respondents according to the amount of income and according to their attitude to privatisation

 

 

 



 

attitude to privatisation

1

2

3

4

5

total

categories of respondents according to the amount of salary

1

194

38

53

39

43

367

2

49

122

43

20

13

247

3

17

46

97

30

16

206

4

9

7

33

76

27

152

5

19

8

25

6

40

98

total

288

221

251

171

139

1070

Source: authors’ calculations

27.2.5 Summary of research conclusions


In our research we have arrived at the following conclusions:

  1. On the whole the respondents trust non-public providers of social services more than the public providers,

  2. The amount of monthly income correlates to the opinion on privatisation of social facilities of social services provided to public providers in that sense that with decreasing income the negative attitude to privatisation increases.

  3. In case it turns out to be necessary the respondents would choose a public provider of social services for themselves.

  4. In case it turns out to be necessary the respondents would choose a non-public provider of social services for their closest relatives.

  5. The shortcomings of public provider in comparison with non-public provider are mainly: accommodation, attitude of the management and amenities.

28.Conclusion


In the end it is possible to state that from the point of view of trustworthiness a non-public provider of social services successfully competes with a public provider. This can be explained by higher quality of provided services. The main aim of our paper was to identify, how the public provider should change to order to attract more clients on its side in competition with a non-public provider. The answer to this question is increasing of quality of accommodation and amenities in the facilities but also improvement of attitude of the staff and attitude of management to the clients.

29.References


Čemez, A. (2015). Sociálny štát a kapitalizmus. In Bočáková, O., Habánik, T. (eds.) Sociálne problémy súčasnej spoločnosti a možnosti ich riešenia. Nemšová: Jozef Kubaščík, s. 32 – 31.

Dana, L.P. & Light, I. (2012). Toward a Theory of Social Capital in Entrepreneurship. International Journal of Social Sciences, I(1), p. 35 – 54.

Dudžáková, A., Slovák, V. (2015). Importance of the concept of education in first aid in helping profession. In International multidisciplinary scientific conference on social sciences and arts SGEM 2015. Albena: STEF92 Technology Ltd, p. 493 – 500.

Guo, Ch., Bielefeld, W. (2014). Social Entrepreneurship: An Evidence-Based Approach to Creating Social Value (Bryson Series in Public and Nonprofit Management). San Francisco: Jossey-Bass, 304 p.

Keohane, G. L. (2013). Social Entrepreneurship for the 21st Century: Innovation Across the Nonprofit, Private, and Public Sectors. Columbus: McGraw-Hill Education, 272 p.

Krechovská, M. & Dvořáková, L. (2014). Nejistota v sociálním podnikání. In Majtán, Š. (ed.) Aktuálne problémy podnikovej sféry. Bratislava: Ekonóm, p. 178 – 183.

Mihálik, J. (2015). The support for radicalism and extremism among young people in Slovakia. In International multidisciplinary scientific conference on social sciences and arts SGEM 2015. Albena: STEF92 Technology Ltd, p. 435 – 442.

Mura, L., Horváth, P. (2015). Some aspects of human resource management. In International multidisciplinary scientific conference on social sciences and arts SGEM 2015. Albena: STEF92 Technology Ltd, p. 863 – 869.

Pongrácz, E. (2014). Education as a key factor for the development of social entrepreneurship. In Rotschedl, J., Čermáková, K. (eds.) Proceedings of the 13th International Academic Conference. Praha: International Institute of Social and Economic Sciences, 2014, p. 415 – 421.

Ridley-Duff, R., Bull, M. (2015). Understanding Social Enterprise: Theory and Practice. London: SAGE Publications Ltd, 438 p.

Roper, S. (2012). Entrepreneurship: A Global Perspective (Routledge Masters in Entrepreneurship). Oxford: Routledge, 168 p.

Contact


doc. PhDr. Oľga Bočáková, PhD.

University of St. Cyril and Methodius in Trnava

Faculty of Social Sciences

Bučianska 4/A, 917 01 Trnava, Slovakia

olga.bocakova@ucm.sk
PhDr. Darina Kubíčková, PhD.

University of St. Cyril and Methodius in Trnava

Faculty of Social Sciences

Bučianska 4/A, 917 01 Trnava, Slovakia

darina.kubickova@ucm.sk



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