DISTRIBUTION CHANNELS AND BUYERS (INTERMEDIARY CUSTOMERS)
Supermarkets / hypermarkets form the leading distribution channel in the Australian soft drinks market, accounting for a 48.5% share of the total market's volume. On-trade accounts for a further 32.5% of the market.
Analysis of distribution structure (number and type of distributors serving the total market including a break down of sales by the various intermediary types)
Historical trends and future development for distribution channels
The power base of the buyers
Trends concerning physical distribution
MOST importantly info concerning the wants/needs of the intermediaries in particular the margins applied by the various intermediaries, promotional requirements, policies concerning new line fees, stock delivery and inventory management requirements
THE KEY PLAYERS IN THE DISTRIBUTION CHAIN:
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Coca-Cola
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Pepsi Co
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Asahi Breweries
DISTRIBUTION STRUCTURE
In Australia Major Chain retailers have large national store networks covering all inner city, suburban and regional centres. Smaller chains or independent banner groups have less comprehensive coverage of the market.
The distribution of Soft drinks in Australia embedded in the food distribution channels. The key feature of the channel structure is the means by which retailers manage direct supply logistics on national or regional bases through national (NDC) and regional distribution centres (RDC).
STRUCTURE OF INDEPENDENT AND CONVENIENCE RETAIL CHANNELS
Independent grocery and convenience store channels have a minority share of retail sales in most food and beverages categories and offer a limited range of products based on servicing the convenience needs of passing consumers. This channel includes specialist discount food stores, which offer a limited range of food and drinks at often deeply discounted prices to attract shoppers.
SPECIALTY RETAIL CHANNELS
This channel encompasses a range of specialist retailers that focus on single or limited fresh food or otherwise niche food category. These outlets are typically independently owned and, accordingly, unable to avail themselves of group buying or distribution arrangements.
QUICK SERVICE RESTAURANT CHANNELS
This channel encompasses large integrated chains of quick service restaurants (QSR) or takeaway food outlets. It represents a significant share in the takeaway retail food market, across burgers, chicken, pizza and salad meals. These outlets are typically franchised, and their meal and product ingredients are centrally purchased and supplied, according to tight specifications, through sophisticated logistics management practices.
INDEPENDENT TAKE AWAY CHANNELS
This channel encompasses many independent takeaway food outlets covering different food groups or offerings, or both. These outlets are typically independently owned and accordingly unable to avail themselves of group buying or distribution arrangements.
DINING OUT CHANNELS
This channel encompasses many independent dining and function venues. The outlets are typically independently owned and accordingly serviced by specialist fresh product and food service wholesalers and distributors offering services to meet the frequency, cold-chain and specification requirements of these retailers.
EVENTS AND LEISURE CHANNELS
This channel encompasses many sporting and major event venues, and involves a large range
Of meal formats and price/value. Travel catering includes the food and drinks supply to airline
Companies and to a large percentage of food outlets located in airport terminals.
INSTITUTIONAL HEALTHCARE CHANNELS
This channel encompasses the supply of meals to many government and independent healthcare institutions, which provide beds.
OTHER INSTITUTIONAL FOOD CHANNELS
This channel generally encompasses contract catering services to kitchen and dining venues.
Commercial caterers are the largest provider of meal and kitchen management solutions to this segment, with the service package varying according to industrial practices, cost constraints and the size and location of the institution
Description: Jerome: please complete (refer to project guideline).
Implications: Jerome: please complete (refer to project guideline).
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OPPORTUNITIES | RATING* | THREATS | RATING* |
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The rating is based on a double-digit 5-point scale for the degree of significance and for probability of occurrence. The first number/5 represents the degree of significance rating out of 5, 5= extremely significant and 1 = not very significant. The second number/5 represents the probability of occurrence, 5= extremely likely and 1 = low probability.
END-USER CUSTOMERS Jerome: please complete summary for this section (refer project guideline) Health conscious Retailers (buyers) users (customers) customers influence retailers Supply and buyer relatively low compared to that of consumers
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