Jess: please complete (refer to project guideline)

EXAMPLE OF MARKETING STRATEGIES:

Team needs to discus and include the below:

EXAMPLES OF STRATEGIES FOR EACH FORCE. Is there a blue ocean strategy in any element of any force ?

1. 
   Partnering
   
2. 
   Supply chain management
   
3. 
   Supply chain training
   
4. 
   Increase dependency
   
5. 
   Build knowledge of supplier costs and methods
   
6. 
   Take over a supplier
   

2: Reducing the Bargaining Power of Customers

1. 
   Partnering
   
2. 
   Supply chain management
   
3. 
   Increase loyalty
   
4. 
   Increase incentives and value added
   
5. 
   Move purchase decision away from price
   
6. 
   Cut put powerful intermediaries (go directly to customer)
   

3: Reducing the Treat of New Entrants

1. 
   Increase minimum efficient scales of operations
   
2. 
   Create a marketing / brand image (loyalty as a barrier)
   
3. 
   Patents, protection of intellectual property
   
4. 
   Alliances with linked products / services
   
5. 
   Tie up with suppliers
   
6. 
   Tie up with distributors
   
7. 
   Retaliation tactics
   

4: Reducing the Threat of Substitutes

1. 
   Legal actions
   
2. 
   Increase switching costs
   
3. 
   Alliances
   
4. 
   Customer surveys to learn about their preferences
   
5. 
   Enter substitute market and influence from within
   
6. 
   Accentuate differences (real or perceived)
   

5: Reducing the Competitive Rivalry between Existing Players

1. 
   Avoid price competition
   
2. 
   Differentiate your product
   
3. 
   Buy out competition
   
4. 
   Reduce industry over-capacity
   
5. 
   Focus on different segments
   
6. 
   Communicate with competitors