the strategic planning processes

Question 14 (1 point)

Scenario 3-2

Giorgio Armani, the Italian fashion group, announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015. This will allow the company to both take advantage of an international trend toward luxury lifestyle consumerism and achieve its growth objectives.

Refer to the scenario. In terms of Armani’s situation analysis, what would the trend toward luxury lifestyle consumerism be an example of?

Question 14 options:

a strength because it is part of Armani’s internal environment

a weakness because Armani cannot control the growth of the trend

an advantage because it gives Armani growth opportunities

Question 15 (1 point)

Scenario 3-3

Skoda is a carmaker in the Czech Republic. The auto manufacturer is launching a marketing drive designed to ultimately sell one million Skoda vehicles a year. It has identified the main growth markets for automobiles as China, Russia, and India and has plans to build production plants in each of those countries.

Refer to the scenario. Which strategy would be used to attract new car customers?

Question 15 options:

market penetration