Market research report


Limitations of the research and future directions



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Limitations of the research and future directions

Limitation of Interview Phase and future directions


The interview needs to be conducted at a specific time. Get detailed information about applicants through interviews. This will be achieved by answering multiple questions. The interview environment and interview resources may also lead to the lack of interviewee opinions. Thus, the interviewer needs to make preparations in advance. The interviewer's reserve of professional knowledge and adequate preparation before the interview are related to the quality of the interview. Due to the impact of Covid-19, this interview will be mainly by telephone. Telephone interviews lack visual subjective judgment, because the interviewer cannot immediately understand the basic information of the interviewee, such as gender, race, and age(Harrison, Chang and Lu, 2012). This may cause the interviewer to stray into some sensitive topics. For example, different ethnic cultures have different dietary standards. It will also extend the interview time. In addition, telephone interviews are difficult to ensure that the interviewee's energy can remain focused, which can lead to incomplete and effective information. Therefore, the interviewer should maintain the energy of the interviewee through humorous questioning. VEGAN4EVA interviewers need to adjust based on the above information.

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