Market research report

Appendix 6 - One Way ANOVA (1)- Mean Meat Avoidance and Age

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SM 3006 (1)

Correlations
		Attitude	Health_Benefits
Attitude	Pearson Correlation	1	.467^**
	Sig. (2-tailed)		.000
	N	414	414
Health_Benefits	Pearson Correlation	.467^**	1
	Sig. (2-tailed)	.000
	N	414	414
**. Correlation is significant at the 0.01 level (2-tailed).

Descriptive Statistics
	Mean	Std. Deviation	N
What is your age group? (In years)	2.11	1.153	414
What is your annual income? ($AUD)	2.17	1.568	414

Correlations
		What is your age group? (In years)	What is your annual income? ($AUD)
What is your age group? (In years)	Pearson Correlation	1	.520^**
	Sig. (2-tailed)		.000
	N	414	414
What is your annual income? ($AUD)	Pearson Correlation	.520^**	1
	Sig. (2-tailed)	.000
	N	414	414
**. Correlation is significant at the 0.01 level (2-tailed).

Model Summary
Model	R	R Square	Adjusted R Square	Std. Error of the Estimate
1	.256^a	.066	.063	1.00777
a. Predictors: (Constant), Meat_Avoidance

Coefficients^a
Model		Unstandardized Coefficients		Standardized Coefficients	t	Sig.
		B	Std. Error	Beta
1	(Constant)	2.923	.210		13.921	.000
	Meat_Avoidance	.228	.042	.256	5.383	.000
a. Dependent Variable: Health_Benefits

Coefficients^a
Model		Unstandardized Coefficients		Standardized Coefficients	t	Sig.
Model		B	Std. Error	Beta	t	Sig.
1	(Constant)	1.994	.330		6.048	.000
	Attitude	-.130	.051	-.120	-2.560	.011
	Health_Benefits	.035	.062	.031	.563	.573
	Speciesism	.370	.051	.365	7.264	.000
	Subjective_Norms	.388	.051	.330	7.662	.000
a. Dependent Variable: Meat_Avoidance

1- Are you a male or female?

2- Where do you live?

RQ1: What would motivate individuals to switch to a vegan diet?

1. Why should you become a vegetarian?

Probe 1: Are you eager to try a new lifestyle? Or do you think vegetarianism is a trend?
Probe 2: Did you become a vegetarian for nutrition, health or other factors?

2. Did you become a vegetarian because of family factors or personal factors?

Probe 1: Are you forced to become a vegetarian because of family relationships? Also, because you want to lose weight and become a vegetarian for personal reasons?

3. Did you become a vegetarian because you have compassion for animals?

Probe 1: Did you become a vegetarian because you couldn't stand the abuse and murder?

RQ2: Are there differences in these motivations for different demographic profiles?

4. Because of the extinction of species, cultural customs or religious beliefs, you became a vegetarian?

5. Before becoming a vegetarian, would you think that vegetarianism will improve your social image?

Probe 1: Do you think that through vegetarianism, others can understand your personality and character?

RQ3: How do these motivations impact on attitude towards veganism?

6. Before you became a vegetarian or you were not a vegetarian, what was your attitude towards vegetarians?

Probe 1: Do you have a friendly, neutral or hostile attitude towards vegetarians?

7. What motive led to a change in your attitude towards vegetarian?

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