Executive Summary 1
Interview Phase 3
Introduction 3
Figure 1 – Vegetarianism is becoming a trend 4
Figure 2- Vegetarian has balanced diet 6
Figure 3- Going vegan is not convenient 7
Figure 4- Vegetarians have a better temper than meat eaters 8
Survey Phase 9
1.0Descriptive Analysis 9
1.1Does Annual Income differnces affect the health benefits of people on Vegan Diets 9
1.2Does gender impact on the counts/percentages for the different responses to the individual scale items for the motivations? 10
1.3 Does education level impact on the counts/percentages for the different responses to the individual scale items for attitude toward veganism? 11
2.0Inferential Analysis 13
2.1 T-test (1) - Attitudes towards Veganism between different genders. 13
2.2 T-test (2) – Different Genders have Different Opinions on Vegan Diets Benefit Health. 14
2.3 ANOVAs (1) –Mean Meat Avoidance and Age 15
2.4 Anova (2) - Mean Attitude and Annual Income 16
2.5 Correlations Analysis (1) – The relationship between Attitude and Health benefits 17
2.6 Correlation Analysis (2) – The relationship between age and annual income 18
2.7 Simple Linear Regression Analysis 20
2.7 Multiple Linear Regression Analysis 21
Recommendation – Descriptive Analysis 22
Recommendation 1 22
Recommendation 2 23
Recommendation 3 24
Limitations of the research and future directions 25
Limitation of Interview Phase and future directions 25
Limitation of Inferential Phase and future directions 26
Limitation of Descriptive Phase and future directions 26
References 27
APPENDICES 30
Appendix 1- Descriptive Analysis (1) - ANNUAL INCOME DIFFERNCES AFFECT THE HEALTH BENEFITS OF PEOPLE ON VEGAN DIETS 30
Appendix 2: Does gender impact on the counts/percentages for the different responses to the individual scale items for the motivations? 31
Appendix 3: Crosstab: The numerical distribution of attitudes towards vegetarianism at different levels of education. 32
Appendix 4- T-test (1) - Attitudes towards Veganism between different genders 33
Appendix 5: T-TEST (2) - Different Genders have Different Opinions on Vegan Diets Benefit Health 33
Appendix 6 - One Way ANOVA (1)- Mean Meat Avoidance and Age 34
Appendix 7- One-Way ANOVA (2) - Mean Attitude and Annual Income 36
Appendix 8: Correlations Analysis (1) – The relationship between Attitude and Health benefits 38
Appendix 9: CORRELATION ANALYSIS (2) – THE RELATIONSHIP BETWEEN AGE AND ANNUAL INCOME 39
Appendix 10: Simple Linear Regression Analysis 40
Appendix 11: Multiple Linear Regression Analysis 40
Appendix 12- Interview Questionnaire 41
