Market research report


Interview Phase Introduction



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Interview Phase

Introduction


The interview phase was planned in a short answer question format to let the respondents participate. The purpose of setting it as short answer questions is because the questions can be answered in an easy and quick way (Weimer 2018). Unlike the MCQ, people can guess on answers, so the respondents can give a more honest answer. This interview contains 12 questions which requested the respondents to react with the aim of classifying and describing the respondents’ fashion reaction, eating habits and personal basic information. The participants include 5 Curtin University students and this interview was carried out via online meeting in October 2020. The ages of respondents are between 19 to 25, both genders are selected and they are from different study levels such as first year till last year students. Due to the global pandemic, there will be changed from face-to-face interview into online interview. There are 4 themes that have included in this analysis which are Trend, Healthy, Convenience and Temper.

THEME

DESCRIPTION OF THEME

RELEVANT QUOTES

Trend

Respondents stated that it had become fashionable to tell others that they were vegetarians.

R1 “Becoming a vegetarian is proud.”

(Female, 20, First year student)


R2 “Follow those vegetarian celebrities on Instagram, make me happy.”

(Female, 19 First year student)


R3 “I don’t think that becoming a vegetarian would be fashion.”

(Female, 24, Third year student)


R4 “I have no comment on this vegetarian fashion trend.”

(Male, 21, Second year student.)


R5 “I disapprove vegetarianism will become mainstream as I can’t live without meat.”

(Male, 22, Second year student.)



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