Market study: Fitness, Health and Wellness


Personal Trainer National Certification Course (HLTH 312.S1)



Download 0.6 Mb.
Page4/7
Date17.08.2017
Size0.6 Mb.
#33873
1   2   3   4   5   6   7
Personal Trainer National Certification Course (HLTH 312.S1)

Join what ABC News.com states as the 4th hottest job in the U.S. with a national average pay rate of $25 an hour. Whether for a career move or for your own personal knowledge, get all the information you need to become a CERTIFIED PERSONAL TRAINER.
This challenging course is taught over a 6-week period for better retention and skill competency. The course is divided into two distinct sections, incorporating both lecture and practicum-based instructional strategies.

The fifteen hours of in-class lectures include, but are not limited to, the following topics:

  • Anatomy

  • Exercise physiology

  • Nutrition

  • Health screenings

The corresponding fifteen hours of “hands-on” practical training prepares you to actually work with clients. The National Exam is held on the 6th week of class. Students who pass the exam, provide proof of CPR, and perform a 20-hour guided internship will receive national certification from World Instructor Training Schools (W.I.T.S.) – accredited by the National Board of Fitness Examiners (NBFE).
Fitness Management Certification Course (HLTH 313.S1)

The fitness industry needs managers of all types. Do you want to own your own fitness company? If you are a fitness professional and want more, then our specialists will present the most comprehensive blueprint ever created for developing, leading, managing, and operating a successful fitness business. The 6-week course is separated into seven distinct sections. It represents the primary skill sets needed to succeed as a leader and manager in the health & fitness club industry.

These are some of the key topics:

  • Introduction to the Health/Fitness Industry

  • Types of Memberships

  • Membership Retention

  • The Health/Fitness Club Business

  • Staffing Issues

  • Facilities and Equipment

  • Operational Practices

4. Employee Enrichment Programs:

Promote well-being, team building, and create social opportunities for employees and their families outside of work. Utilize our vast network of instructors and service providers to build a truly ‘unique’ enrichment experience! Both small and large private group programs are available. Class locations are flexible.


These are Not Your Typical Training Classes…

•  Food & Wine Pairing               • Ballroom & Belly Dancing

•  The Coffee Class                    • Breaking the Cycle of Stress

•  The Art of Sushi-Making         • An Evening with Leonardo da Vinci

•  Sailing on the Bay…& More!

Employer team building activities such as these could be based out of the Skyline center and utilizing existing staff as an additional revenue stream

­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­____________________________________________________________


Foot Hill College Los Altos Hills: Bamboo Garden, Japanese Cultural Center, Azumaya Meditation Pavilion, football stadium, Golf Instruction Complex, Olympic-size swimming pool, Wellness Center. Best in class multi-cultural approach which extends into the community, alternative facilities e.g. meditation pavilion

www.foothill.fhda.edu
Foot Hill Details and Descriptions for consideration at Skyline:
1. Foothill's Newly Renovated Fitness Center

-Markets value for price: (“Skip the big price tag of a commercial gym, and work out in the Foothill Wellness Center”)

-Program description: Work at your own pace when you enroll in the one-unit HP 9: Lifetime Wellness Activities course. If you want to work out in the center, and receive a personalized fitness assessment, register for the one-unit HP 9A: Exercise Principles of Lifetime Fitness course. To work out in the center, receive a fitness assessment and work closely with a Foothill faculty member who will help you achieve your fitness goals, enroll in the one-unit HP 68: Physical Fitness Assessment course.
These courses are designed to develop and improve strength and aerobic conditioning for lifetime health related fitness using aerobic equipment, free-weights and SELECTORIZE machines.


  • Use state-of-the-art aerobic and weight equipment.

  • Enjoy bigger, better locker rooms for men and women.

  • Work with a personal trainer to set up and monitor your fitness program.

  • Improve your dance skills in our new Dance Studio, which features a Harlequin Sprung Floor System. **

  • Use our renovated stadium and track, which feature improved lighting, updated rubberized track and new artificial turf.

Foothill also offers you a variety of traditional workout favorites like golf, tennis, basketball, volleyball, swimming, soccer and many others.

** Professional dance studio which is also used for pilates etc. Regular and master’s courses taught by guest artists. Implication for Skyline….Example of multi-use area. Master’s classes could draw in area professionals/community.

**Dancers can enhance their performances and reduce the risk of injury by training in Foothill's Dance Studio, which features a new Harlequin sprung floor system, raised ceilings, ballet barres, mirrored walls and a state-of-the-art sound system. At 2,800 square feet, the new studio provides an excellent training facility for Foothill's ballet, jazz and modern dance classes as well as Pilates and flexibility training courses.

Sample Fitness Center classes and courses:



  • Aquatic Fitness

  • Cardio Kickboxing

  • Core Flow Strength & Balance

  • Deep-Water Running

  • Pilates

  • Indoor Cycling-Spin

  • Weight Training

  • Step & Sculpt



REGULARLY OFFERED COURSES

UNITS

QUARTER

PREQUISITE

LIFETIME FITNESS

1

F-W-S

None

FUNCTIONAL FITNESS FOR LIFE

1

F-W-S

None

LIFETIME WELLNESS ACTIVITIES

1

F-W-S

None

EXERCISE PRINCIPLES OF LIFETIME FITNESS

1

F-W-S

None

STEP & SCULPT

1

F-W-S

None

HEALTH & FITNESS ACTIVITIES

1

F-W-S

None

WEIGHT TRAINING

1

F-W-S

None

CORE FLOW: STRENGTH

1

F-W-S

None

PILATES

1

F-W-S

None

INTERMEDIATE PILATES

1

F-W-S

None

INDOOR CYCLING-SPIN

1

F-W-S

None

CONCEPTS OF PHYSICAL FITNESS & WELLNESS

1

F-W-S

None

TOTAL FITNESS

1

F-W-S

None

PHYSICAL FITNESS ASSESSMENT

1

F-W-S

None

FITNESS & NUTRITION ASSESSMENT

1

F-W-S

None

2. Learning Resources include: Golf Instruction Complex, Krause Center for Innovation, Wellness Center. While the center for innovation is more hi- tech oriented, Skyline could develop a Wellness/Fitness Center for Innovation and Health Behavior Change. If demographics warrant, for example rather than outdoor golf instruction complex, this center for innovation could include indoor virtual golf course and golf performance enhancing technology. Virtual golf coach etc. plus many others.

3. Community Resources: Foothill College is a rich community resource offering many outstanding programs and facilities including: Krause Center for Innovation, Japanese Cultural Center, Bamboo Garden & Azumaya Meditation Pavilion, Olympic-Size Swimming Pool, Softball/Soccer Field, Football Stadium and All-Weather Track. For fine arts facilities and theaters facilities rental information contact Kay Thornton at (650) 949-7252.

Of interest are the less traditional resources made available to the community e.g. a mediation pavilion, bamboo garden. Skyline could consider similar but specific to demographics. Also, these facilities are rented out to community groups, corporations in area for additional revenue stream. Skyline could do same.

4. College Activities: Many cultural and community events and student clubs including: Kiwanis Silicon Valley Bowl (December), Transfer Day (October), Career Fair, Club Day, International Students Night, Scholarship Ceremony, Commencement and Heritage Month Celebrations

Of interest is the multi-cultural specific focus of events and programming. Based on demographic analysis Skyline might do similar fitness and wellness activities and services targeting various ethnic groups. For example if area has high African-American demographics, provide services/facilities to reduce risk of hypertension. Incorporate ethnicity into outcomes based, risk reduction programming trends. Make accessible to community.

____________________________________________________________


Other Best Practice Colleges
Chandler Gilbert Community College, Chandler Ariz (breadth and scope of programming)

Alternative Medicine · Counseling & Personal Development · Fitness & Wellness Centers · Health Care · Nutrition · Personal Training · Physical Education & Recreation · Spirituality · Therapeutic Massage · Distance Learning · Wellness Education, Senior Fitness

http://www.cgc.maricopa.edu/fitness/
Chandler Gilbert Details and Descriptions for consideration at Skyline:
1. Fitness Center overview:

-Designed to help students, faculty, staff, and community members develop a lifetime regimen of regular physical exercise. The Fitness Center features state of the art aerobic exercise equipment, Universal and Cybex weight training machines, free weights, and computer programs for fitness and dietary assessments. Instructors hold undergraduate and graduate degrees in Exercise Science and Wellness and are trained to assist individuals with various clinical conditions and are available to answer questions.

-Each student will receive an orientation, fitness evaluation, and exercise program. All students must complete an orientation prior to their first visit. Some students may require a physician's consent if medical risk factors exist. Students must be enrolled in the Fitness Center to use the facility.

-Strength and cardiovascular training programs, and also has a multipurpose room for yoga, tai chi, aerobics, karate, and other activities. The Williams Physical Education Center Multipurpose facility that houses the Fitness Center, gymnasium, and racquetball, volleyball, and indoor and outdoor basketball courts.

-The fitness center offers enrollment periods that vary from 1 day to year round.

2. Senior Fitness Details:

-The senior discount program affords seniors 62+ the opportunity to incorporate exercise into their daily lives. Each student will receive a tour of the Fitness Center, fitness evaluation and an exercise program tailored to meet his or her needs. Included in the student's enrollment are nutritional consults, body fat analysis and exercise instruction. An instructor is available to answer questions. The student also has the opportunity to attend various lectures throughout the semester which focus on Health and Wellness. (Our instructors hold undergraduate and graduate degrees in Exercise Science and Wellness and are trained to assist individuals with various clinical conditions.) A physician's consent may be required if medical risk factors exist.

-Senior Discount enrollments are for various lengths including 6 months, 12 months and special prorated sections for winter visitors to the area.

-Aging Baby Boomers may merit similar consideration at Skyline if demographic analysis merits.

3. Have Wellness Division:

-Offers students, faculty, staff and community members a variety of fitness, wellness, and recreation opportunities, including lectures and credit and non-credit courses. Includes walking program. Unique features include:

-Movie viewing on health/fitness related topics of commercial films eg Supersize Me( additional use for multipurpose at Skyline?)

-Lecture series follows movies ie Dr. Wayne Phillips, Professor of Exercise and Wellness at Arizona State University, presenting a follow-up lecture to the showing of "Super Size Me". He will address how physical inactivity and obesity impact healthcare costs and the economy of today. (This brings them back one more time to the center)

The Wellness Lecture Series presents speakers on nutrition, weight control, exercise, sports performance, injury prevention and rehabilitation, successful aging, and stress management. Course topics include weight control, nutrition, Kajukenbo Karate, yoga, hiking, golf, spinning, aerobics and outdoor survival camping, among others. The Wellness Division is also the home for healthcare courses and the Dietetic and Therapeutic Massage programs.

-Weekly wellness memos: access online on health topics. (Suggest push methodology, use as opportunity also to connect to other related campus resources. Eg healthy spine, how much water you need, stress….this topic could connect them to spa services in the center for example).

4. Fitness Center Wellness Distance Learning:

-Personal Wellness: Overview of wellness and its relationship to personal health. Understanding of personal wellness through lifestyle assessments. Introduction to wellness and health-related topics including fitness, relationships, nutrition, self care, abusive behaviors, mind/body connection, and other current issues in health.

-Health Coaching: Development of intrinsic thinking skills, enabling intrinsic strategizing, and building on intrinsic resources to create a link between information about wellness and information enacted through healthy behavior change. Emphasis is on application of Intrinsic CoachingTM methodology.. Note: taught by Well Coaches, Skyline do similar partnership, or develop own, become center for health coaching excellence, certification and training.

_______________________________________________
-Arizona State University, Tempe (diversity of programming, creating an environment supportive to health, fitness, wellness, behavioral health approach.

http://www.asu.edu/wellness/about/

ASU Details and Descriptions for consideration at Skyline:
What makes ASU inspirational for Skyline is not the facility design or specific classes/services/programming but their operational philosophy upon which all these are then based. They incorporate a heavy emphasis on two areas that are considered future trends in health, wellness and fitness:

-Behavioral health approach to wellness, fitness and health behavior change.

-Creating not only a physical/facility environment supportive of wellness/fitness but a social and community “environment” as well.

Details in these two areas include:




  1. Mission statement includes “providing leadership for a healthy campus.

  2. Social-ecological approach understanding that health, wellness are result of individual, interpersonal and environmental factors. This approach is threaded throughout entire experience at ASU.

  3. Areas of focus include:

        • Alcohol and Other Drugs

        • Sexual Assault and Relationship Violence

        • HIV and Sexually Transmitted Infections

        • Healthy Lifestyle and Wellness

        • Online wellness programs

        • Relationship management

        • Stress and Depression

        • Overweight, Nutrition and Fitness

        • Body Image and Eating Disorders



  1. Strong emphasis on peer and professional support and “community” e.g. college supports students developing healthy habits for a lifetime.

-mentor students’ healthy habits through internships, peer education programs, student organization development, and student employment.

-students are expected to serve as role models, and to become a messenger for wellness that produces a ripple effect in the lives of students, friends and family members whom they talk with.

  1. Integrated approach to communicating health and fitness message throughout the campus and community environment. Examples include:

    1. Presentations for students designed to change attitudes and behavioral norms.

    2. Training gatekeepers to recognize problems and make referrals to services, website and health information sources.

    3. Resource/wellness fairs.

    4. Special events: art exhibits, speakers, rallies.

    5. Social marketing campaigns

    6. Coalition building

Skyline could take similar behavioral, social and community environment approach to support success in achieving participation, revenue and outcome goals of health/fitness programs and facilities.


Other Benchmark Community College Fitness Centers for Skyline CC
Bay Area Community Colleges
-Cabrillo College, Aptos: gymnasium, athletic fields. Health Education Center under construction

www.cabrillo.cc.ca.us
-Canada College, Redwood City: athletic fields, fitness center

http://canadacollege.net/fitnesscenter/index.html
-Chabot College, Hayward: four major athletic fields, Olympic-size swimming pool

www.chabotcollege.edu
-City College of San Francisco, San Francisco: fitness center, stress, nutrition classes. Fitness center to be expanded as part of CCSF’s new Health and Wellness Center -TBA 2008

www.ccsffitnescenter.com
-College of Alameda, Alameda: soccer, baseball fields, tennis courts, gym

www.peralta.cc.ca.us/coa/
coa.htm
-College of Marin: gym, pools, athletic fields

www.marin.cc.ca.us
-College of San Mateo, San Mateo: gym, tennis courts, athletic fields

www.collegeofsanmateo.edu
-Evergreen College, San Jose: soccer, PE building

www.evc.edu
-Mission College Santa Clara: tennis courts, a baseball field, 3 softball fields, and a gym. Expansion of Physical Education facilities are currently under construction.

http://www.missioncollege.org/
-Ohlone College Fremont: athletic fields, tennis courts, pool, gym and fitness center, wellness talks

www.ohlone.cc.ca.us

-West Valley College Saratoga: specially equipped wrestling room, 6 sand volleyball courts, golf driving range, fully equipped athletic training room/rehabilitation center/Sports Medicine library, grass fields for baseball, football, soccer, and softball, Olympic equipped weight room, gym, 9 lane track, 16 lighted tennis courts, 50 meter pool w/4 diving boards.
www.wvmccd.cc.ca.us/wvc

____________________________________________________________________________________
Benchmarking YMCAs and JCCs for Skyline College
Jewish Community Centers:
San Francisco, CA

Jewish Community Center of San Francisco


3200 California Street
San Francisco, CA 94118
Phone: 415.292.1200
Fax: 415.276.1560

www.jccsf.org


Download 0.6 Mb.

Share with your friends:
1   2   3   4   5   6   7




The database is protected by copyright ©ininet.org 2024
send message

    Main page