Program Learning Outcome 2: Students will apply the tools and technologies of the profession. |
Traits | Performance Levels |
Introductory | Milestone | Capstone | Advanced |
| | Exhibits no ability to use equipment (computers, image and sound recorders, studio and newsroom devices) beyond common familiarity/training. Does not take responsibility for proper care and maintenance of equipment seriously. | Reliance on instruction and manuals. Rudimentary familiarity with operations used most frequently in the field. Does not always follow procedures for equipment check out and maintenance. | Has reached a comfort level operating equipment. Displays ability to troubleshoot unassisted. Willing reasonably to experiment in ways that were not part of instruction. Recognizes responsibility for proper care and maintenance of equipment. | Operates hardware with little to no supervision. Uses equipment creatively and innovatively to convey compelling stories. Recognizes and accepts responsibility for proper care and maintenance of equipment. |
Use of software in storytelling | Little familiarity with the dominant programs of the industry. |
Fundamental application of standard industry programs. Exhibits rudimentary ability to produce stories. Often can’t find the way to create a desired effect without assistance.
| Self reliant in the use of programs and operations. Applying program capabilities to deliver conceptual points. | Adept with a number of programs standard in the industry. Applies programs to assist in moving a story and supporting the main points. Translates concepts/visions into quality finished products. |
Production value | Reflects little acumen with production technology, lacks judgment about production value. amateurish. | Exhibits rudimentary ability, recognizes where production is needed but does not deliver quality products | Good overall production but lacks attention to details that create a polished final product. | Polished presentation whether print or video, equal to professional presentation. |
Visual or aural appeal | Chooses weak or inappropriate images, text, interviews, clips--does not capture the complete and accurate story. | Chooses adequate images, text, interviews, clips. | Creates an effective story with a combination of appropriate images, texts. | Creates a compelling story with a combination of appropriate images, texts. |
