Marshall university


Appendix XI: Assessment Summary



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Appendix XI: Assessment Summary




Certificate Program: Digital Communications___________________________________________



Program Level

Certificate Program’s Student Learning Outcomes

Assessment Measures (Tools)

Standards/Benchmark

Results/Analysis

Action Taken to improve the program
















Students will apply the tools and technologies of the trade.

Assessment Point 1: Portfolio of all final course assignments in first nine hours of courses

Capstone




The certificates offered in the school of Journalism and Mass Communications are still relatively new programs that are only now attracting a critical mass for assessment. Students who have completed certificates to date are largely those who folded a certificate into their master’s programs with the addition of a few courses. Assessments of their work was completed as part of the larger MAJ assessment. the certificates are now attracting numbers that will permit rigorous assessment in the coming year

Assessment Point 2: Portfolio of all final course assignments in credit hours ten through 15.

Advanced




Students will write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.

Assessment Point 1: Portfolio of all final course assignments in first nine hours of courses

Capstone







Assessment Point 2:

Portfolio of all final course assignments in credit hours ten through 15.
Advanced

.

Students will build skills for successful functioning in the industry.

Assessment Point 1: Portfolio of all final course assignments in first nine hours of courses

Capstone







Assessment Point 2: Portfolio of all final course assignments in credit hours ten through 15.

Advanced
























Certificate Program in Digital Communications Learning Outcome 1: Students will apply the tools and technologies of the trade.

Traits

Performance Levels

Introductory

Milestone

Capstone

Advanced

Use hardware in storytelling

Exhibits no ability to use equipment (computers, image and sound recorders, studio and newsroom devices) beyond common familiarity/training. Does not take responsibility for proper care and maintenance of equipment seriously.

Reliance on instruction and manuals. Rudimentary familiarity with operations used most frequently in the field. Does not always follow procedures for equipment check out and maintenance.

Has reached a comfort level operating equipment. Displays ability to troubleshoot unassisted. Willing reasonably to experiment in ways that were not part of instruction. Recognizes responsibility for proper care and maintenance of equipment.

Operates hardware with little to no supervision. Uses equipment creatively and innovatively to convey compelling stories. Recognizes and accepts responsibility for proper care and maintenance of equipment.

Use software in storytelling

Little familiarity with the dominant programs of the industry.

Fundamental application of standard industry programs. Exhibits rudimentary ability to produce stories. Often can’t find the way to create a desired effect without assistance.


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