W h y s o m e c o m p a n I e s m a k e t h e

280 Notes
3. Carl M. Brauer, "Circuit City Stores Customer Satisfaction, Never Satisfaction" (draft, April
6-1.
4. Total number of articles on good-to-great pretransition decade
=
176, posttransition decade
=
423. Total number of feature articles on good-to-great pretransition decade
=
21, decade
=
67.
5. Jeffrey L. The Legend of Nucor (Fort Fla Write Stuff,
63, 70, 82.
6. Research Interview B, page 5.
7. Research Interview C, page 2.
8. "The Battle of the Bottoms" Forbes, March 24, 1997, 98.
9. Research Interview page 7.
10. Research Interview page 9.
1 1. Conversation between the author and Alan Wurtzel.
12. Research Interview B, page 13.
13. Research Interview D, page 3. The interviewee in this case was responding to the question, "Did the company make a conscious decision to initiate a major change or transition at some point during that time frame"
14. Research Interview A, page 7.
15. Research Interview A, page 12.
16. Research Interview A, page 3.
17. Research Interview page 6.
18. Research Interview F, page 25.
19. Research Interview page 7.
20. Research Interview page 6.
,
21. John Wooden and Jack They Call Me Coach (Chicago Contemporary. Research Interview I, page 21.
23. Research Interview G, page 31; Research Interview page 14.
24. The Company Remarks by CH. Vice President and Treasurer, and LC. Hoff, Vice President, before the Washington Society of Investment Analysts" February 20, 1974, Wall Street Transcript, March 11, 1974, 36246-36247.
25. Research Interview C, pages 16-17.
26. Research Interview F, page 1 1.
27. Fortune 1000 rankings, from Fortune.com Website, February 9, 2001.
28. "Turning W-L into a Marketing Business Week, March
5,
60; "Warner-Lambert," Wall Street Transcript, January 7, 1980,
56636.
29. "Chasing after Merck" Forbes, November 10, 1980, 36.
30. "Warner-Lambert Wall Street Transcript, December 21,
1981,64122.
3 1. "Warner-Lambert," Financial World, September 5, 1989, 24.
32. "On the Mend" January 2, 1995, 19.

Notes
33. "W-L to Acquire IMED at Cost of $465 Million" New York Times, June
8, 1982, D "W-L Plan to Buy Imed Corp. Draws Cool Reaction Analysts Due to Cost, Timing" Journal, June 14, 1982, AWL to Dump Imed," Business December 2, 1985, 1.
34. The Warner-Lambert Website no longer exists and you are automatically directed to the Pfizer site. Furthermore, the site includes information on how Warner-Lambert stockholders can exchange their shares for Pfizer stock.
35. Peter
Drucker, Managing for the Future (New York Truman Talley
160.
36. "In the News" Fortune,
3,
37. "Harris Is Raising Its Bet on the Office of the Future" Business Week, July
18, 1983, 134.
38. "Harris Bold Strategy" Forbes, April
25,
1983, 96; "Harris Is Raising Its Bet on the Office of the Future" Business Week, July 18, 1983, 134.
39. "Merits of Harris Tie to Lanier Debated" New York Times, August 11,
1983, D, plus annual financial statements drawn from Moody's reports.
40. "Harris Heads into the Office" Computerworld, October 12, 1983, 29.

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