References: adapted from
Chen, S.C. & Shoemaker, S. (2014) Age and cohort effects: The American senior tourism market. Annals of Tourism Research, 48, 58-75.
Gardiner, S., Debra, G. & Ceridwyn, K. (2014) The generation effect: The future of domestic tourism in Australia. Journal of Travel Research. 1-16.
ITB World Travel Trends Report 2010/2011, Section G: LOHAS prepared by IPK International on behalf of ITB Berlin available athttp://www.itb-berlin.de/media/itbk/itbk_dl_all/itbk_dl_all_itbkongress/itbk_dl_all_itbkongress_itbkongress365/itbk_dl_all_itbkongress_itbkongress365_itblibrary/itbk_dl_all_itbkongress_itbkongress365_itblibrary_studien/ITB_World_Travel_Trends_Report_2010_2011.pdf
Quiz:
MORSE TYPE. Write the correct letter on the space provided.
A. Baby boomers B.Veterans C. Generation Y D. Generation X
_________1.These are the people born after World War II, between 1946 and 1964.
_________2. They are trendsetters.
_________3. They think hard work, diligence and personal savings are very important.
_________4. They are preoccupied with material possessions and shopping.
_________5. They prefer a caring environment.
_________6. They were born between 1980 and 1995/2000.
_________7. They value safety and security.
_________8. They value loyalty and commitment.
_________9. This is a group that is too big and too rich to ignore.
_________10. They adapt well to change.
Assignment:
Questions and Discussion
1. In what generation do you belong to? Explain and elaborate.
2. How do we manage different generations?
3. How do you overcome generational differences in the workplace?
Activity:
Interview Video Presentation. Ask your family members or friends ( at least 5 persons), about their needs and wants based on their age. Which of the following are they belong.
Veterans, baby boomers, generation X and generation Y.
When you are ready to conduct an interview, have the questions in front of you to make sure you are getting the information you desire. Conversations about family can go many directions. When possible, record the interview on audio or video.
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