Program Review Business Administration Dr. Richard Harvey, Dean Dr. Jack Kirby, Associate Dean May 2009



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BUSN 2251 Course Outcome 2251.2

To comprehend and develop the process of business writing.





Measure: BUSN 2251 Course Outcome 2251.2

Direct - Student Artifact



 







Details/Description: Students will discuss the three phases of the writing process in relation to formal reports and search the web for samples of formal business plan proposals.

Satisfactory Performance Standard: C or better















BUSN 2251 Course Outcome 2251.3

To learn to communicate via letters, memorandums, and electronic communication.





Measure: BUSN 2251 Course Outcome 2251.3

Direct - Student Artifact



 







Details/Description: Students will analyze the structure and formatting of e-mail messages and memos and demonstrate their knowledge by writing e-mail messages and memos that make requests, that respond, and that explain procedures.

Satisfactory Performance Standard: C or better















BUSN 2251 Course Outcome 2251.4

To integrate real-world business communication challenges.





Measure: BUSN 2251 Course Outcome 2251.4

Direct - Student Artifact



 







Details/Description: Students will be able to identify techniques for improving written messages to intercultural audiences.
Students will understand the ethical goals of a business communicator and tolls for doing the right thing.

Satisfactory Performance Standard: C or better













BUSN 2251 Course Outcome 2251.5

To render an exposure to preparing resumes and interviewing for a job.





Measure: BUSN 2251 Course Outcome 2251.5

Direct - Student Artifact



 







Details/Description: Students prepare for employment by organizing their qualifications and information into an effective resume.

Satisfactory Performance Standard: C or better















BUSN 2251 Course Outcome 2251.6

To foster good speaking and writing skills as well as critical thinking.





Measure: BUSN 2251 Course Outcome 2251.6

Direct - Student Artifact



 







Details/Description: Students will organize team-based oral presentations and recognize communication tasks in teamwork processes.

Satisfactory Performance Standard: C or better
















BUSN 2251 Course Outcome 2251.7

To edify the importance of group work and analyze its dynamics.





Measure: BUSN 2251 Course Outcome 2251.7

Direct - Student Artifact



 







Details/Description: Students will be able to explain the challenges of, dividends of, and techniques for capitalizing on workforce diversity including being sensitive to racial and gender issues.
Students will work on a three-member team throughout the course on many different assignments involving legal, ethical, and social issues.

Satisfactory Performance Standard: C or better













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