Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc



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Examination of Estimates of Expenditure 2012-13


Reply Serial No.




CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION


CEDB(CIT)014







Question Serial No.







2688




Head :

152 Government Secretariat:

Commerce and Economic

Development Bureau (Commerce,

Industry and Tourism Branch)



Subhead (No. & title) :







Programme :

(6) Travel and Tourism




Controlling Officer :

Permanent Secretary for Commerce and Economic Development
(Commerce, Industry and Tourism)







Director of Bureau :

Secretary for Commerce and Economic Development








Question :
In regard to the housekeeping responsibility for the Ocean Park, will the Government inform this Committee of the expenditure for the purchase of marine species by the Ocean Park in 2011-12; and of the provision earmarked for the housekeeping for the Ocean Park in 2012-13?

Asked by : Hon. EU Yuet-mee, Audrey
Reply :
Overseeing the operation of the Ocean Park is one of the tasks of the Tourism Commission, the expenditure on which has been subsumed into the provision for 2012-13 for the Commerce, Industry and Tourism Branch of this Bureau. It is difficult to quantify such expenditure separately.
In 2011-12, the Ocean Park spent a total of $4.3 million on the purchase of marine species.


Signature










Name in block letters

Andrew HY WONG







Post Title

Permanent Secretary for Commerce and
Economic Development
(Commerce, Industry and Tourism)







Date

29.2.2012





Examination of Estimates of Expenditure 2012-13


Reply Serial No.




CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION


CEDB(CIT)015







Question Serial No.







2692




Head :

152 Government Secretariat:

Commerce and Economic

Development Bureau (Commerce,

Industry and Tourism Branch)



Subhead (No. & title) :







Programme :

(6) Travel and Tourism




Controlling Officer :

Permanent Secretary for Commerce and Economic Development
(Commerce, Industry and Tourism)







Director of Bureau :

Secretary for Commerce and Economic Development








Question :
On “promoting nature-based tourism products in Hong Kong, including the Hong Kong Global Geopark of China”, will the Administration advise on the details of promotion plans and publicity strategies for the Hong Kong Global Geopark of China, the expected economic benefits, the projected number of visitors that will be drawn to Hong Kong and the provision earmarked for park conservation in daily operations in 2012-13?
Asked by : Hon. EU Yuet-mee, Audrey
Reply :
The Tourism Commission (TC) is partnering with the Agriculture, Fisheries and Conservation Department (AFCD) and the Hong Kong Tourism Board (HKTB) in promoting nature-based green tourism products, including the Hong Kong Global Geopark of China (the Geopark), via HKTB’s marketing platform “Great Outdoors Hong Kong!”. In 2012-13, the HKTB will implement the following initiatives to promote green tourism products:
Promotions targeting visitors


  • To promote green tourism products, including those featuring the Geopark, which are operated by local travel agents to inbound visitors through various channels such as HKTB’s website, visitor centres and guide books.




  • To organise complimentary guided tours in November under the “Great Outdoors Hong Kong!” programme by taking visitors to see the landforms at the Geopark.




  • To encourage individual visitors to explore the Geopark via the “Great Outdoors Hong Kong!” thematic website and complimentary guidebook.




  • To arrange different media organisations from target source markets to visit and feature the Geopark in their TV programmes or publish articles which showcase the Geopark.



Promotions targeting overseas trade


  • To introduce the Geopark by display boards at travel fairs and road shows in target source markets; and to distribute recommended itineraries and information on the Geopark to the overseas trade for reference for developing new tourism products.




  • To invite overseas trade partners specialising in green tourism to visit the Geopark for themselves, and encourage them to include the Geopark itineraries in their products and promote them to nature lovers.

Meanwhile, the TC is exploring with the HKTB, the travel trade and relevant departments on how to facilitate tourists to visit the Geopark, including launching a pilot scheme to allow coaches to transport inbound visitors to and from the East Dam of the High Island Reservoir on a limited scale, with a view to promoting nature-based tourists’ activities.


The AFCD expects that over 1.5 million residents and tourists will visit the Geopark and its associated facilities in 2012-13. Promotion of the Geopark and other natural attractions will entice nature lovers to visit Hong Kong. Their spending in Hong Kong will bring us economic benefits, which are nevertheless difficult to quantify.
In 2012-13, the AFCD has earmarked $29.2 million under Head 22 Programme (2) Nature Conservation and Country Parks for the management and operation of the Geopark.

Signature










Name in block letters

Andrew HY WONG







Post Title

Permanent Secretary for Commerce and
Economic Development
(Commerce, Industry and Tourism)







Date

29.2.2012


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