Replies to initial written questions raised by Finance Committee Members in examining the Estimates of Expenditure 2012-13 Director of Bureau : Secretary for Commerce and Economic Development Session No. 12 File name : cedb(cit)- doc
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- Examination of Estimates of Expenditure 2012-13
- Non-Mainland Markets
Question : In the 2012-13 Budget Speech, the Financial Secretary revealed that the terminal building and the first berth of the Kai Tak new cruise terminal were expected to start operation in mid-2013. In this connection, will the Commerce and Economic Development Bureau, in collaboration with the Hong Kong Tourism Board, step up efforts in promoting Hong Kong as a cruise destination in the coming year? If yes, what is the estimated expenditure? Asked by : Hon. HO Chung-tai, Raymond Reply : In the coming year, the Tourism Commission of the Commerce and Economic Development Bureau will continue to work closely with the Hong Kong Tourism Board (HKTB) and the travel trade on strengthening the promotion of Hong Kong as a cruise destination and driving market demand for cruise travel. The HKTB’s budget for cruise promotion in 2012-13 is estimated at $15.5 million.
Question : Members of the tourism industry revealed recently that the number of Mainland visitors coming to Hong Kong during the Chinese New Year holidays increased by about 3% to 4%, while that of overseas visitors decreased by 2% to 3%. The situation has aroused concern. On promoting Hong Kong as a tourist destination to markets other than the Mainland, will the Hong Kong Tourism Board increase the estimated expenditure in 2012-13 as compared with the last two financial years (2010-11 and 2011-12)? Please provide year-on-year figures for the above three years. Asked by : Hon. HO Chung-tai, Raymond Reply : The performance of Hong Kong’s tourism industry was steady during the 2012 Chinese New Year holiday. According to the Immigration Department’s statistics, Mainland visitor arrivals increased by 6.6% while non-Mainland visitor arrivals increased by 1.7% during the 2012 Chinese New Year Golden Week (i.e. 22 January – 28 January 2012), as compared to the equivalent period of 2011 Chinese New Year Golden Week (i.e. 2 February – 8 February 2011). In 2012-13, the Hong Kong Tourism Board (HKTB) plans to invest $182.5 million in its promotional activities for 20 key source markets around the world. Of this amount, 70% or $127.4 million will be invested in markets other than the Mainland, which is 4% higher than the revised estimate of 2011-12 and 13% higher than the actual expenditure of 2010-11. The actual expenditure and proposed budget for the Mainland and non-Mainland markets in the three aforementioned financial years are as follows:
The HKTB will closely monitor the latest developments in different source markets, and review its marketing strategies and, where necessary, re-deploy resources to ensure their proper and most effective use.
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