| Examination of Estimates of Expenditure 2012-13 |
Reply Serial No.
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CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION
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CEDB(CIT)018
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Question Serial No.
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0685
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Head :
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152 Government Secretariat:
Commerce and Economic
Development Bureau (Commerce,
Industry and Tourism Branch)
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Subhead (No. & title) :
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Programme :
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(7) Subvention : Hong Kong Tourism Board
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Controlling Officer :
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Permanent Secretary for Commerce and Economic Development
(Commerce, Industry and Tourism)
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Director of Bureau :
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Secretary for Commerce and Economic Development
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Question :
In recent years, the Hong Kong Tourism Board has been refining its multi-destination strategies with focus on multi-destination itinerary and product development with Pan-Pearl River Delta cities. Were any of the related promotional campaigns launched in collaboration with mainland cities? If yes, please breakdown their number and expenditure by year for the past two financial years (2010-11 and 2011-12). What is the projected number and estimated expenditure for the financial year 2012-13?
Asked by : Hon. HO Chung-tai, Raymond
Reply :
The Hong Kong Tourism Board has been co-operating with various Mainland cities (especially those in the Pan-Pearl River Delta area) and Macao in promoting multi-destination itineraries. Major collaborative activities include joining hands with the Mainland and Macao travel trade as well as their tourism administrations to attend large-scale travel trade shows in visitor source markets, organising travel missions, seminars and road shows, launching tactical promotions, arranging familiarisation tours to Hong Kong, the Mainland and Macao for overseas trade, as well as devising tourism products and itineraries featuring the tourism strengths of Hong Kong, Mainland cities and Macao.
The number of multi-destination promotional campaigns launched in collaboration with Mainland cities and Macao between 2010-11 and 2012-13, and the associated actual/estimated expenditure are as follows –
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Number of joint
promotional campaigns
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Expenditure (HK$)
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2010-11
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40
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Approximately 15.6 million
(Actual Expenditure)
(including 5.2 million used in overseas markets and the Mainland for promoting multi-destination itineraries featuring the Shanghai World Expo)
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2011-12
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39
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Approximately 6.8 million
(Revised Estimates)
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2012-13
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44
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Approximately 7.2 million
(Proposed Budget)
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Signature
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Name in block letters
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Andrew HY WONG
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Post Title
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Permanent Secretary for Commerce and
Economic Development
(Commerce, Industry and Tourism)
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Date
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29.2.2012
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