PRINCIPLES FOR MANAGING ARTS AND CULTURE

This includes the rights to freedom of creative expression, to participate in the cultural life of the community, to enjoy the arts, etc.

The affirmation of the right of all communities and individuals to practice the culture and artistic genres of their choice, without any of these being regarded as superior or inferior to that of any other.

Recogning the importance of the vernacular traditions of the Cape, which make it a unique city in the globe.

The City’s arts, culture and heritage policy outlines a vision for the City but it recognizes that it can only implement and realize the vision fully in co-operation with various partners including national government and the publicly-funded institutions of national government, provincial government, the private sector, international agencies and civil society organisations.

Supporting and pursuing excellence – the attainment of the highest possible standards of aesthetic, creative and technical quality - in all disciplines of arts and culture

Recognising that the legacy of Apartheid and of poverty has resulted in many people not having access to the benefits of Arts and Culture and to ensure all have access to such benefits.

Fostering a culture of entrepreneurship, that not only builds new businesses but also encourages social entrepreneurship. Embedding a commitment to environmental sustainability in all of the departments work

The recognition that particular – apparently conflicting – aims may complement each other, and actively search for such complementarity e.g. the aim to pursue world-class cultural programming on the one hand (generally understood to mean to be competitive with that of other major international cities) and which may be appropriate a minority of the city’s inhabitants, while on the other hand, developing and supporting cultural programming that is appropriate, meaningful and of excellent quality for people living in more marginalized sections of the city.

Supporting all arts and culture disciplines and creative industries equitably, recognising contextual needs.

Recognizing and integrating the following dimensions of artistic and cultural expression: intrinsic value; art for social development and cohesion; and art for economic development.

3. 
   DESIRED OUTCOMES
   

It does so by ensuring that an enabling environment exists for the development of arts, culture and the creative industries, and the preservation and promotion of heritage in the City, through the support and development of both ‘soft’ and ‘hard’ infrastructure.

The policy will guide the implementation of the Council’s arts and culture development and marketing efforts in a way that celebrates the City’s rich history and diversity and its cultural and creative assets in ways that maximize opportunity and contribute to economic growth, social and human development, sustainability, inclusivity and social cohesion.

The following key outcomes are proposed and are detailed in the section on policy directives below:

1. 
   Facilitate the animation of the public life of Cape Town via public art, monuments and memorials, opportunities for intercultural dialogue, national celebration, and programmes of community cultural development.
   
   
   
2. 
   Support, Promote and Celebrate local vernacular cultures and living heritage which afford the City its distinctive cultural character.
   
   
   
   
3. 
   Position Cape Town globally and locally as a centre of inclusive creative excellence by promoting and supporting the development of arts and culture disciplines and the creative industries across all relevant genres and appropriate parts of the value chain.
   

4. 
   Grow informed, engaged and culturally integrated audiences through promoting and marketing the arts, culture, heritage and the creative industries of the City, in tandem with, and in addition to tourism, event, marketing, heritage and memorilisation policies and strategies.
   
   
5. 
   Support and appropriately capacitate an Arts and Culture Department to deliver integrated support and strategic guidance, across Council, on arts, culture and creative industries matters.
   
   
   

3. 
   STRATEGIC INTENT / FOCUS AREAS
   

1. 
   The City’s strategic intent for arts, culture, heritage and creative industries including film, publishing, music, theatre, fashion, dance, visual arts, festivals, museums, etc is therefore that it contributes to a thriving, creative, vibrant, innovative, design-driven and inclusive City.

   In the context of this:

   
   
   1. 
      By thriving is meant flourishing, abundance, high quality and sustainable.
      
   2. 
      By creative is meant original, problem-solving and surprising.
      
   3. 
      By vibrant is meant energetic, constantly in pursuit of excellence and widespread across the city.
      
   4. 
      By innovative is meant risk-taking, boundary-crossing, initiative and driven.
      
   5. 
      By design-driven is meant applying the filter of user-centricity and the tools of collaboration to the creative process.
      
   6. 
      By inclusive is meant a city for all, irrespective of age, culture, gender, country of origin, class, education levels, and a cultural practice that caters for the broadest diversity.
      

Strategic Focus Area 1 – The Opportunity City: creating an economically enabling environment in which investment can grow and jobs can be created.

Strategic Focus Area 2 – The Caring City: in order to be a world class city, Cape Town must be welcoming to all people. It must make residents feel at home and allow them to feel that their government is doing everything it can provide for them, so that they can truly access opportunity
Strategic Focus Area 4 – The Inclusive City: ensure responsiveness by creating an environment where citizens can be communicated with and be responded to. The inclusive city is one where everyone has a stake in the future and enjoys a sense of belonging. It is strongly reliant on the proper functioning of the programmes in the other focus areas in order to give meaning to this concept.

The Integrated Development Plan (IDP) is the City’s overarching framework strategy that will shape the policies, programmes and budget priorities of the administration for the next five years. Policies affecting the activities of individual line departments flow from the strategic goals outlined in the IDP. It is critical, therefore, that the Draft Arts and Culture Policy is consistent with the Plan’s overarching vision for Cape Town while also seeking to animate its dedicated sector programmes. The nature and scope of the Draft Policy means that it has particular relevance for two of the IDP’s strategic focus areas (SFAs), namely, the Opportunity City and the Inclusive City.

Although the IDP does not identify explicit Arts and Culture programmes – other than the City’s heritage programme - several of its line items correspond with activities undertaken by the Arts and Culture Department and should be duly noted. These are summarised in the table below.

Strategic Focus Area	Opportunity City
Programme	Details
1.1b Events programme	Events are acknowledged as potential contributors to economic growth and offer the potential to achieve social, cultural and environmental outcomes
1.1c Identification and promotion of catalytic sectors	Tourism and events has been identified as a catalytic growth sector in the IDP
1.5a Investigate all the City’s strategic assets	Investigate ways in which underutilised state-owned or municipal assets can be made available for development
1.6 Maximise available funding and programmes for training and skills development	Leverage City resources, City partnerships and all available external funding sources to provide training and development opportunities for unemployed youth
Strategic Focus Area	Inclusive City
4.2 Provide facilities that made citizens feel at home	The City will continue to explore and maximise external funding and partnership opportunities to provide community facilities. In addition, with regard the specific mandate of the Arts and Culture Department, and for the purposes of this policy, cultural facilities may be developed in this way to foster social cohesion and cultural development.
4.2b Heritage programme	The City is committed to taking care of its heritage resources. For the purposes of this policy, this IDP programme is particularly relevant where it concerns the promotion of the history, memory and culture of the City and the celebration of its diverse and shared identities.

3. 
   PURPOSE
   

1. 
   to provide a basis for decision making for Council on matters related to Arts and Culture.
   
   
   
2. 
   to serve as a guide for the Department of Arts and Culture as well as other departments in the city, wards and sub-councils working on arts and culture related programmes including, but not limited to, those related to social and community development, sports and recreation, property management, , the built environment, events, tourism and economic development.
   

3. 
   To create a framework for the public to understand the ways in which arts and culture is supported and operates within the municipality.
   

3. 
   SCOPE OF APPLICATION
   
   
   

1. 
   The Arts and Culture Policy will apply to all arts and culture related issues within the City’s jurisdictional area and must be read in conjunction with the various policies and strategies referred to in this document.
   
   
   
2. 
   Organisations and/or spheres of government and across the arts and culture spectrum, both private and non-profit, which ask for or impact on public resources and have implications on the functioning of the Arts and Culture and other city departments
   
   
   
3. 
   The Arts and Culture policy is subject to the Protocol Agreement signed by the City of Cape Town with the Western Cape Government’s Department of Cultural Affairs and Sports, which allows it to work on arts and culture programmes within the jurisdiction of the City of Cape Town.
   

3. 
   REGULATORY CONTEXT
   

3. 
   ROLE PLAYERS AND STAKEHOLDERS
   

There is a wide range of existing and potential future external stakeholders. These range from departments and agencies in other spheres of government (such as the National Department of Arts and Culture) to established arts institutions and smaller, less established arts organisations and community groups. The table below provides an initial outline of some of the affected role-players and stakeholders.

11. 
    POLICY DIRECTIVES
    

1. 
   Facilitate the animation of the public life of Cape Town via public art; carnival; memorials; opportunities for intercultural dialogue, national celebration and community cultural development
   
   
   1. 
      Foster intercultural dialogue towards greater social cohesion. The Arts and Culture Department will:
      
      1. 
         Facilitate the development of relevant tools to foster intercultural dialogue in Cape Town towards greater social cohesion.
         
      2. 
         Encourage events, campaigns and spaces that seek to eliminate ignorance, fear and stereotyping of the “other” and instead, to build broader social cohesion.
         
      3. 
         Encourage dialogue that fosters a tolerant, non-racist and non-sexist society
         
      4. 
         Build, maintain and promote a public database of agencies, organisations and individuals who could assist in giving direction to and/or organizing such events and campaigns
         
      5. 
         Highlight and promote activities, events, campaigns and spaces that foster intercultural dialogue and that actively seek to break down historical, current and new divides within the City.
         

2. 
   Facilitate an enabling environment for Public Art to promote creative expression, enhance the quality of life within our society, provide access to art works outside of traditional gallery spaces and to support artists.
   
   1. 
      Develop, promote and monitor the development of a Public Art Regulatory Framework to assist Council and citizens to create permanent and temporary public art projects – these include visual, performative and carnival projects. Such a framework would harmonise Council by-laws and policies to enable the fostering of art in public spaces.
      
   2. 
      Council should collaborate with specialist organisations concerned with the development of public art to ensure that standards of excellence and equity are attained.
      
   3. 
      Provide permits for public art and facilitate public art in line with the graffiti by law and legislation on busking
      
   4. 
      Refines and makes accessible Council’s by- laws and other legislation on graffiti and busking , and works in collaboration with street artists and performers. Council should ensure that its employees are aware of these by laws and policies and that they execute their duties with friendliness and understanding, taking an educative rather than penalising approach in the first instances.
      
   5. 
      Develop a public art programme amongst wards and sub-councils that enables more temporary public art opportunities
      
   6. 
      Set aside an appropriate percentage of public funds in new urban design initiatives, the development of community centres, sports and recreation facilities and other council property for the development of public art.
      
   7. 
      Ensure all public art in the city is catalogued and promoted.
      
   8. 
      Ensure Public Art owned by Council is maintained
      
      
3. 
   
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