Market and Support Carnival traditions in the City

1. 
   Catalogue and Conserve existing monuments in the city in partnership with the Environmental Heritage Department (guided by the Art, Antiques and Memorabilia Management and Maintenance Plan).
   
2. 
   Ensure memorialisation in line with the Council’s memorialisation policy
   
   
   

1. 
   Ensure that national celebrations are co-ordinated within the city, with the City establishing a transversal internal mechanism across departments to coordinate such celebrations
   
2. 
   Develop a database of artists from diverse communities and ensure these are drawn on to participate in commemorative events and activities in order both to symbolize our unity and to encourage broader understanding and appreciation of our collective history.
   
   
   
1. 
   Community Cultural Development
   Culture plays an important role in social, community and human development.
   
   1. 
      Tools and strategies that draw on culture for development will be established to service the needs of the following marginalised constituencies both for cultural development and to ensure benefits accrue from cultural tourism:
      

• 
  “First Nations” people (Khoi and San)
  
• 
  Impoverished and homeless communities and people
  
• 
  Women
  
• 
  Youth
  
• 
  The Aged
  
• 
  Disabled and Vulnerable
  
• 
  Immigrants
  

1. 
   Promotes access to performance platforms, exhibition space and civic amenities for emerging artists, youth and children.
   
2. 
   Develop appropriate cultural infrastructure to support the above
   
3. 
   Ensure relevant research to support the above.
   
   
   
1. 
   Celebrate local vernacular cultures and living heritage which afford the City its distinctive cultural character.
   

1. 
   Council will ensure that the hidden histories of people who have contributed to Cape Town’s histories are represented in appropriate exhibitions and events. These include
   
   1. 
      the Khoi and San
      
   2. 
      other indigenous South African people who have settled in the Cape
      
   3. 
      Slave History (incl. local Carnival traditions)
      
2. 
   Supporting local artists who are representative of contemporary moments in Cape Town’s history through the purchase of art for the Mayor’s collection.
   
3. 
   Facilitate the expression of heritage through the city's collective conscience, which extends beyond museums and monuments to other realms, including plays, community radio, festivals, exhibitions and community celebrations.
   
4. 
   Participate in debates and support activities of Council that support multilingualism and the use of indigenous languages
   
5. 
   Develop appropriate cultural infrastructure to support the above
   
6. 
   Ensure relevant research to support the above.
   

1. 
   Develop a Creative Industries growth strategy for the city which builds on the City’s particular strengths in the film, design, publishing, music and communications sector
   
2. 
   Council should regularly review and recognise outstanding entities in all genres that help position Cape Town as a centre of excellence. It should provide on-going funding and other kinds of in-kind support to such flagship arts events, companies, institutions and individuals that carry and promote the brand, image and are fundamental to the cultural life of the City, in order to continue to create and present works of outstanding quality, in the city, nationally and globally.
   
3. 
   Adopt strategies to attract the best talent to live and work in Cape Town.
   
4. 
   Promote and market the City as an international hub for creative industries
   
5. 
   Acknowledge local talent which is successful internationally and contributes to the vision of Cape Town as a creative industry hub. and communicate the success of local artists and their products.
   
6. 
   Support the awareness and development of a local market creative industry products (music, design, publishing, film).
   
7. 
   Promote and further other Council efforts to ensure accessible cost effective broadband in Cape Town, more especially for the growth of the creative industries sector, ensuring distribution of content and gaining technological advantagesChampion, with other relevant Council department’s the development of a design strategy for Cape Town and a design policy for the City of Cape Town
   
8. 
   Ensure appropriate cultural infrastructure to support the above points as relevant
   
9. 
   Engage in ongoing relevant research to ensure to support the above.
   

3. 
   Grow informed, engaged and culturally integrated audiences through initiating relevant projects, and promoting and marketing the arts, culture, heritage and the creative industries of the City, in tandem with, and in addition to tourism, event, marketing, heritage and memorilisation policies and strategies.
   
   1. 
      Develop a cultural tourism strategy aligned with the events policy, the event by law, the cultural heritage strategy, the heritage tourism strategy, the draft memorialisation policy and the grant funding policy of the City of Cape Town
      
   2. 
      Ensure that the Arts and Culture offering of the city (products, events, sites, spaces and narratives) are incorporated into coordinated city wide strategies, initiatives and opportunities to strengthen and enhance the existing global image of Cape Town as a holiday and work destination.
      
   3. 
      Use all opportunities available to Council to promote arts and culture: libraries, electronic notice boards, utility boards and newsletters to promote arts and culture to citizens and Council Employees.
      
   4. 
      Initiate offerings in the historically poor seasons of Cape Town that will attract significant tourist numbers leading to economic growth and job creation opportunities.
      
   5. 
      Use incentives to attract the best local and international artists to perform at large scale events aimed at attracting tourist markets to the city. These are to be self- sustaining events or should lead to significant economic growth spin offs for local businesses and job creation.
      
   6. 
      Establish criteria to selectively support Cape Town based artists of high excellence and who embody the spirit of Cape Town to perform internationally in order to promote the Cape Town destination brand and its status as a cultural capital to international audiences.
      
   7. 
      Co-ordinate the development of an inclusive local narrative, with other relevant city initiatives and departments, to promote the history of Cape Town to locals and tourists via its museums, sites and intangible assets.
      
   8. 
      Conserve, catalogue and market Council’s art, culture and heritage collections, including its public art, monuments, memorials and sites in partnership with the Environmental Heritage Department (guided the Art, Antiques and Memorabilia Management and Maintenance Plan).
      
   9. 
      Build public awareness of local cultures and histories through artistic collaborations, museum exhibitions, innovative cultural tourism formats, etc.). These and related issues are to be addressed in appropriate detail in the Draft Memorialisation Policy.
      
   10. 
       Develop a cultural events calendar within the broader events strategy that prioritizes enabling higher impact events and incubator events that bring lasting, measurable benefits to the City and that help to sustain year-round tourism.
       
   11. 
       Use all available means to identify, create access for and engage with new audiences for arts, culture and heritage, inclusive of children, youth, people with special needs and disadvantaged cultural communities and minorities.
       
   12. 
       Ensure the use of plain and accessible level of language in communicating with its citizens - for example, when explaining its arts and culture policies and procedures.
       
   13. 
       Develop appropriate cultural infrastructure to support the above
       
   14. 
       Ensure relevant research to support the above.
       
       
       

1. 
   Council commits to support an appropriately staffed and capacitated Arts and Culture Film Department to fulfil the obligations of the policy The Department will ensure the following:
   
2. 
   Strategies, Policies, Frameworks
   
   1. 
      Develop five year strategies aligned to the IDP cycle, such strategies will be evaluated annually with the involvement of relevant aspects of civil society.
      
   2. 
      Develop relevant strategies, frameworks and protocols to deliver on its mandate
      
3. 
   Co-ordination
   
   1. 
      Set up an Arts and Culture Working Group in Council to ensure transversal co-ordination within Council on all aspects that impact on, or are impacted by, arts, culture, heritage and creative industries.
      
   2. 
      Enable the coordination of City-level arts and culture planning and/or programmes with relevant provincial and national departments and other agencies, such as the National Arts Council, National Lottery Distribution Trust Fund, National Television and Video Association. This will take placed via the Arts and Culture Task Group inter-alia
      
   3. 
      Establish an appropriate public partnership vehicle (The Arts and Culture Partnership), benchmarked locally and globally, to build on-going strategic relationships between Council and the art and culture community to ensure its on-going sustainability, to promote networking, marketing and coordination within the arts and culture ecosystem.
      
   4. 
      Promote opportunities for networking and the sharing of information, knowledge and skills both virtually and via gatherings, conferences, workshops and talks.
      
   5. 
      Support initiatives which promote collective organisation, the formation of umbrella structures which aim to coordinate smaller formations within a geographic area, cultural tradition or arts discipline.
      
4. 
   Funding
   
   1. 
      Establish mechanisms to grow the arts and culture budget and generate and leverage additional resources for arts, culture, heritage and the creative economy sector.
      
   2. 
      Ensure appropriate mechanisms for financial, non-financial, in-kind support are in place to support qualifying arts, culture and heritage organisations (i.e grants and other incentives such as free/subsidised venues, marketing support, waiving/reducing event tariffs, etc. to small groups, or the city providing as relevant free or at discounted rates in support of cultural events or groups). Grant making is to be governed by Section 67, in line with the Grant Policy of Council, or Section 80 processes (as relevant).
      
   3. 
      As criteria to qualify for the kinds of financial and in-kind support listed above, Council should prioritize those events, projects or programmes which are able effectively to address and integrate the multiple dimensions of arts, culture and heritage as tools for human, social and economic development and, where appropriate, inter-culturalism.
      
5. 
   Ensure relevant Cultural Infrastructure
   
   1. 
      Maximise the value of Council-administered infrastructure for the arts, such as the unlocking of cultural and economic value from existing city assets, including parks, libraries, museums, monuments, public spaces and heritage sites, etc. working as relevant with such council partners as the Departments of Property Management, Sports and Recreation, Environmental Heritage, Urban Planning and Strategic Assets
      
   2. 
      Develop dedicated spaces for cultural development and presentation with appropriate spaces and facilities as required for the relevant art form/s and/or heritage use. Such spaces will be designed with and for relevant art form and heritage specialists. Such spaces are to be developed from unused council buildings and will be subject to specific management agreements with arts groups who will be required to have sustainability and transformation plans.
      
   3. 
      Ensure all planners, architects and developers in Council include the basic arts and culture needs in the design and implementation phase of their proposed development projects, planning and stakeholder consultation process.
      
   4. 
      Develop strategies to invest in cultural infrastructure of an international standard that could generate a large proportion of their operating funds from visitor income.
      
   5. 
      Create a framework for enabling the effective development and management of cultural precincts working closely with planners, economic development specialists, urban designers and landscape architects, place marketers and urban management specialists.
      
   6. 
      Develop at least one Arts Centre to service each of the Subcouncils.
      
   7. 
      Assess and enable the provision of facilities for special cultural needs (e.g. facilities for traditional initiations where animals might be slaughtered, etc.).
      
6. 
   Research
   
   1. 
      Gather industry specific statistics to understand, monitor and evaluate the social, cultural, economic and environmental impact of the sector to support an ongoing, integrated arts, culture, heritage and creative industry development approach.
      
7. 
   Education
   
   1. 
      Recognizing that the provision of education and training is not a Council competency, The Arts, Culture and Film department with facilitate dialogues with relevant governmental, academic and non governmental bodies to enable and leverage human capital development to advance the growth of opportunity across the sector.
      
   2. 
      In order to promote greater professionalism and sustainability in the sector, Council will enable in partnership with relevant academic bodies relevant programmes in cultural management and cultural entrepreneurship
      

12.1 Directorate Tourism, Events and Marketing

The Directorate of Tourism, Events and Marketing is the owner/custodian of the Arts and Culture Policy. In the City structure, the department of Arts and Culture will work co-operatively to undertake inter alia, the following roles and responsibilities:

• 
  Overall coordination and facilitation of the policy and related strategies, frameworks and protocols
  
• 
  Liaison with other relevant departments and bodies
  
• 
  Chair of the Arts and Culture Working Group (internal)
  
• 
  Represents the City in regular meetings with the Provincial Government of the Western Cape’s Cultural Affairs and Sports (intergovernmental) and others via the Cape Town Arts and Culture Task Group.
  

In addition the department is the owner of the Public Art Regulatory Framework which provides guidance on public art and is a joint partner, led by the Department of Environmental Heritage Management, on the Art, Antiques and Memorabilia Management and Maintenance Plan (a supplementary implementation plan to the CoCT’s Cultural Heritage Strategy).

The City of Cape Town will ensure that it has the relevant capacity and skills to ensure its role in developing an enabling environment for arts, culture and creative industries. The Arts and Culture department is to be maintained with sufficient staff and budgets to ensure it fulfils its strategic objectives. It should be staffed appropriately with arts and culture specialists and experienced cultural managers, with relevant tertiary qualifications (in particular humanities social science, and human geography, cultural management), as well as experienced project managers with knowledge of local government systems and processes.

A new organizational structure for the Arts and Culture Department in the CoCT will be confirmed by the end of 2013.

Five key functions of an Arts and Culture Department will be:

1. 
   Enhancing Public Life: provide an enabling environment for the development and support of public art, carnival, intercultural dialogue, community cultural development in line with Council’s draft Social Development Strategy.
   
2. 
   Promoting Cultural Tourism: ensuring a strategy to promote cultural tourism in Cape Town in line with policies, strategies and by laws dealing with events, tourism, memorialisation and heritage.
   
3. 
   Supporting Creative Industries: ensuring a strategy to develop, support and promote the creative industries in line with Council’s draft Economic Development Strategy
   
4. 
   Providing Cultural Infrastructure: ensuring appropriate council owned buildings are used for cultural development and towards cultural tourism in partnership, where appropriate, with arts and heritage bodies.
   
5. 
   Research co-ordination and oversight:
   
   1. 
      Ensure that an enabling environment for Arts, Culture, Heritage and Creative Industries is created in co-ordinated partnership with academia, other levels of government and quasi-government bodies, and with civil society.
      
   2. 
      Ensuring that research is undertaken to assess the growth and efficacy of the arts and culture ecosystem for the betterment of the city in line with this policy, and to provide directions to further develop the ecosystem.
      

The Arts and Culture Working Group will serve as a co-ordinating and integrating function in the CoCT. This Working Group will meet twice a year or as necessary and will be chaired by the Director/Manager: Arts and Culture or his/her representative. The Director/Manager may nominate a coordinator of the group.

This working group will have the following roles and responsibilities:

• 
  Development of the 5 years strategic plan around cultural management and promotion in the CoCT
  
• 
  The Working Group will develop Action Plans that will contribute to the implementation of the overall vision and goals of the Arts and Culture Strategy. These Action Plans will be implemented through line functions, area managers, partners, partnerships and project managers.
  
• 
  Evaluate and monitor the Strategy and its implementation via 5 year strategies
  
• 
  Development of framework, priorities and action plans for implementation of arts and culture strategic objectives
  
• 
  Ensuring alignment with National and Provincial strategies, policies, programmes and frameworks
  
• 
  Ensure integration, coordination and communication regarding other relevant CoCT strategies
  
• 
  Integrating decision making and allocation of resources and capacity between Directorates, with the Mayors office and other relevant CoCT bodies
  

• 
  Promotion and awareness of the Arts and Culture Strategy and arts and culture issues both locally nationally, and internationally
  
• 
  Advisory function
  
• 
  Seeking partners for fundraising where appropriate
  

• 
  Empowerment and expertise support
  

The Cape Town Arts and Culture Task Team will be established and convened in the spirit of co-operative governance, jointly by the relevant authorities in two or more of the spheres of government and by such government related agencies such as Wesgro, CT Tourism, Cape Town Partnership amongst others. The Task Team will be intended as a mechanism for communication, partnerships and coordination around arts and culture issues in Cape Town. The Task Team will establish liaison channels with arts and culture stakeholders and roleplayers, including NGO’s, CBO’s, various parties in the traditional Kaapse Karnival, classical arts forms, creative industry sector bodies and others. The Task Team will seek to assist in capacity and skills building for civil society groups, and vice versa where interest groups can assist the City. The Arts and Culture Task Team will not report to a higher authority nor will it fulfil an implementation function. It will serve as a forum for sharing ideas and communicating and integrating around arts and culture issues. The Cape Town Arts and Culture Task Team will have the following functions:

• 
  Information sharing on initiatives and issues
  
• 
  Coordination of efforts and programmes
  
• 
  Fostering capacity building and skills development for professionals in Cultural Management
  
• 
  Establishment of partnerships
  
• 
  Establishment of common arts and culture goals for Cape Town and ensuring that those goals align to regional and national targets and programmes
  

The Arts and Culture Task Team will meet twice a year or more frequently, as necessary and will initially be coordinated on a rotational basis between the cultural departments in WCG and CoCT. The co-ordination function in the long-term will be decided by the members of the Task Team.

An Arts and Culture Partnership will be developed to coordinate the efforts of the various civil society partners and enable these to work in a more strategic manger amongst each other and with governmental partners. It will be set up as an independent non-profit body with its own board. It will be representative of the different creative/cultural industry industry sectors, special interest groups such as the classical arts, significant cultural/creative events, declared cultural institutions and key cultural institutions in the city. The CoCT will be represented in an ex officio capacity. It will be funded at arms-length by the CoCT along clear mandate lines agreed to between civil society and the CoCT. It will not duplicate the functions of its partners or of government.

It will have the following functions

• 
  Promotion of Arts and Culture of Cape Town locally, nationally and internationally in partnership with government
  
• 
  Information sharing on initiatives and issues.
  
• 
  Coordination of efforts and programmes.
  
• 
  Ensuring communication with and alignment with government strategies
  
• 
  Promotion of excellence
  
• 
  Fostering capacity building and skills development for professional development in Cultural Management
  
• 
  Establishment of partnerships.
  
• 
  Fundraising and disbursement of funds to a) marginalized bodies and b) to strategic programmes benefitting partnerships.
  

The ACP will meet quarterly or as needed. It will set up relevant sub-commitees to deal with specific interest groups including creative industry council, a committee on marketing and promotion amongst others. It will initially be co-ordinated by the CoCT’s Arts and Culture Department until such time as the body is functional, after which the secretariat - a paid professional body accountable to the board will co-ordinate its activities.

14.1 Public Art Regulatory Framework.

Zayd Minty

Directorate Tourism Events and Marketing

E: zayd.minty@capetown.gov.za

T: +27 (0) 21 4170606