Review of plans, policies and



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TOURISM

GENERAL


  • In respect of tourism the Government’s aims are to:

          • Fund the most ambitious marketing campaign to attract visitors to the UK in the years following 2012;

          • Increase the proportion of UK residents who holiday in the UK to match those that holiday abroad;

          • Improve the sectors productivity to become one of the top 5 most efficient and competitive visitor economies in the world. (Government Tourism Policy Document paragraph 2.2)

  • The vision for tourism in the Northwest is that within ten years, it should become the best tourism destination in Britain (The Strategy for Tourism in England’s Northwest, p.3) (Maximising Tourism Potential: A Vision for Salford’s Tourism Strategy, p.2).

  • Improving the tourism offer in the North West is not just about increasing the quantity of visitor attractions, the region must improve the overall quality of its offer (PPG21, para 3.10)(RSS, para 6.29)

  • Develop a partnership approach to tourism development (Maximising Tourism Potential: A Vision for Salford’s Tourism Strategy, p.11).

  • Plans and strategies should ensure high quality, environmentally sensitive, well-designed tourist attractions RSS Policy W7)

  • Plans and strategies should ensure that tourism attractions encourage and facilitate regeneration (RSS Policy W7; PPG21, para 4.11).

  • Tourism potential of areas should be maximised (PPG21, para 3.10) (Moving Forward: The Northern Way. First Growth Strategy Report, para 1.4) (The Strategy for Tourism in England’s Northwest, p.3) (Salford City Council Adopted UDP, para 2.9) (Maximising Tourism Potential: A Vision for Salford’s Tourism Strategy, p.11).

  • Tourism can bring many benefits that will contribute to the economic and social well being of local communities as well as to individuals. It can be a the focus of regeneration, provide a catalyst for growth, provide opportunities for retraining for the resident workforce; help to diversify over-specialised economies; and help maintain and expand underused sports and recreation facilities (Good Practice Guide on Planning for Tourism. ODPM 2006, para 2.4-2.6).

  • Plans and strategies should ensure that tourism attractions harness the potential of sport and recreation, particularly the role of major sporting events (RSS, Policy W7)(The Cultural Strategy for England’s North West, p.6).

  • It is short stay, business-related tourism and visits to friends or relatives that dominates the tourism market across the majority of the Northwest (Tourism Vision for England’s northwest, p.7).

  • Ensure maintenance of current visitor attractions (Worsley Tourism Strategy, p.16)

  • Tourism policies should determine likely future trends and changes in volume, distribution, and types of activity (PPG21, para 4.11).

  • Development plans should identify areas where there are problems with the growth or decline of tourism (PPG21, para 4.11).

  • Streetscapes of high quality design should be created and maintained as they can contribute to the attraction of a tourist destination (PPG21, para 5.17).

  • Aim to increase visitors from overseas (Moving Forward: The Northern Way. First Growth Strategy Report, para 10.11) (Maximising Tourism Potential: A Vision for Salford’s Tourism Strategy, p.10).

  • Strategies and plans for tourism should be based upon robust baseline information (Good Practice Guide on Planning for Tourism. ODPM 2006, para 3.16 and 4.11)

  • Encourage the development of non-traditional destinations (PPG21, para 3.13).

  • Tourism should be spread geographically and seasonally (PPG21, para 3.13) (RSS Policies W6 and W7).

  • Develop a varied programme of major events and festivals to support the city as a major tourist centre (A Creative City: Salford’s Strategy for Cultural Development 2002-2006, pg 40).

  • Local authorities should not seek to pursue outdated forms of tourist activity and accommodation for which there is no longer a demand (PPG21, para 5.24).

  • Renewable energy generation has the potential to be a tourism attraction (Planning for Renewable Energy: A Companion guide to PPS22, para 2.8).

  • Promote a diverse array of compelling cultural destinations and activities (Atlantic Gateway p.28)

PROVISION OF NEW TOURIST INFRASTRUCTURE


  • Planning authorities need to ensure that they have assessed the need for tourism and leisure developments and have allocated an appropriate range of sites which allow genuine choices to meet those needs (Good Practice Guide on Planning for Tourism. ODPM 2006, para 3.22).

  • Visitor infrastructure and tourists’ needs should be considered in every new development, section 106 agreement, and funding bid (Maximising Tourism Potential: A Vision for Salford’s tourism Strategy, p.44).

  • Tourism attractions should meet the needs of a diverse range of people and are easily accessible by sustainable means (RSS Policy W7)

  • The following accommodation improvements are considered particularly important to the future success of tourism: expanded low cost or "budget" accommodation; Improved new and modernised family accommodation; improved self-catering facilities; general improvement and upgrading of all types of tourist accommodation; and much greater emphasis on design quality and respect for the environment in all tourist developments(PPG21, para 3.11)

  • Plans and strategies should ensure that tourism attractions promote facilities which will extend the existing visitor season (RSS, Policy W7).


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