Project/Company GE Healthcare Financial Services

Project/Company
GE Healthcare Financial Services

Chicago-based GE Healthcare Financial Services (HFS) focuses exclusively on the special needs of the healthcare industry, bringing a comprehensive collection of business and financial resources to deliver valued solutions for companies engaged in the business of healthcare. Their global team of professionals understands the complexities and challenges of the healthcare industry and is experienced in developing flexible financial solutions to meet the individual needs of their customers.

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  $17B in assets
  
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  Launched in 2002
  
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  GE's first vertical Industry business model
  
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  Over 900 global employees
  
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  Work with over 35,000 customers
  
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  Largest medical equipment lessor in the U.S.
  
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GE has initiated a company-wide initiative to incorporate commercial frameworks across the business. The objective of this initiative is

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  Ensure consistent use of best-in-class commercial practices
  
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  Build GE-wide common language for faster cross-sharing
  
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  Enable faster comparisons between similar business structures
  
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  Provide platforms to train resources on specific tools
  

The students will have to understand the framework applicable to the project and apply it to the business problem and come back to the business with recommendations. The project will have a lot of visibility within GE senior management.

Exact deliverables to be determined by group

No

Project/Company

Intellisys

Intellisys Technology, LLC is a global IT services firm providing high-quality, high-value solutions to a variety of industries. Through a proven global delivery platform, we offer a highly integrated suite of consulting, application development, QA and Testing and Outsourcing solutions to a variety of industries. Intellisys is an ISO 9001-2000 certified company headquartered in greater Chicago with a State-of-the-art Competence Center in Chennai, India.

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  Operational efficiency
  
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  Innovative solutions
  
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  Transformative expertise
  

Through key internal investments and strategic alliances we have furthered our reputation as efficient end-to-end solutions providers. The result: the ability to fulfill a broader range of needs for a more diversified client base. Through a vigorous process of transformation we have:

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  Advanced our current capabilities to embrace a broader range of formal consulting.
  
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  Realigned ourselves to support our deep domain expertise by emphasizing vertical industry sector practices.
  
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  Deepened our core strengths and enhanced the scope of our offerings to core sectors such as Financial, Manufacturing and Retail.
  
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  Extended our outsourcing and maintenance solutions to reflect Center of Excellence across a number of areas and technologies.
  

Intellisys is in the process of redesigning its website with the objective of making it more contemporary and user friendly for potential customers to search and find relevant information.

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  Strategies to drive traffic to the web site.
  
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  Generate Business Leads
  

To accomplish this project the Kellogg student consulting team will undertake the following:

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  Conduct a High Level Study and make recommendations on the layout and the look and feel of the Intellisys corporate web site.
  
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  Based on the feedback/review, prepare/revise contents of the various pages of the website.
  
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  Collect Data on “Best Practices” for B2B Internet Marketing of IT Services.
  
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  Recommend a strategy which will appeal to and generate leads for Intellisys’s target market/ service offerings.
  
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  Suggest a feedback mechanism to TEST the strategy for its effectiveness.
  
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  Review the revised website and validate the design and implementation.
  

The major deliverables from this project will be two interim updates and one final presentation to the Founding Partners:

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  First Interim Update Deliverables:
  

1. 
   Summary of data collected
   
2. 
   Evaluation of ideas/ processes
   
3. 
   Recap of understanding of Intellisys Business/ Target Market and Product Offerings.
   
4. 
   Finalize the course of Action/ Direction of the Project with the Intellisys Management Team.
   

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  Second Interim Update Deliverables:
  

5. 
   Suggested Website Design
   
6. 
   Suggested Website Layout
   
7. 
   Revised/new content for the website
   
8. 
   Suggest any other web site changes
   
9. 
   Detailed strategy for generating Business Leads
   

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  Final Presentation Deliverables:
  

10. 
    Fully documented website recommendations
    
11. 
    Documented web marketing strategy
    
12. 
    Suggested implementation of the feedback mechanism to measure the effectiveness.
    

Possible (depends upon project direction)

Project/Company
Landauer (Project 1)

Landauer is the world's leading provider of analytical services to determine occupational and environmental radiation exposure. For more than 50 years, the company has provided complete radiation dosimetry services to hospitals, medical and dental offices, universities, national laboratories, nuclear facilities and other industries in which radiation poses a potential threat to employees. Landauer's services include the manufacture of various types of radiation detection monitors, the distribution and collection of the monitors to and from clients, and the analysis and reporting of exposure findings. The company provides its services to 1.5 million people in the US, Japan, France, the UK, Brazil, Canada, China, Australia, and other countries.

Landauer is at a growth inflection and has initiated several projects to stimulate top-line growth for the company. This M&A project is focused on investing in peripheral technology and acquisitions of potentially new business lines. The company is looking for groups of students to assist in market assessments of strategic growth areas, including identification and characterization of potential M&A targets.

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  Strategic Market Assessments
  
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  M&A Targets Assessment
  

Possible (depends upon project direction)

Project/Company
Landauer (Project 2)

See Above

Landauer is at a growth inflection and has initiated several projects to stimulate top-line growth for the company. This business development project is focused on a market assessment for a new potential business line. Landauer is looking for market sizing estimations, Segmentation, Targeting, and Positioning analysis, market entrance strategy, and initial marketing plan.

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  Market Sizing
  
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  STP Analysis
  
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  Entrance Strategy
  
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  Initial Marketing Materials and Plan
  

Possible (depends upon project direction)

Project/Company
Landauer (Project 3)

See Above

Landauer is at a growth inflection and has initiated several projects to stimulate top-line growth for the company. This operations project is focused on implementation of a major manufacturing technology and process change. Students would work with marketing and manufacturing to perform a cost/benefit analysis of transitioning production.

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  Cost/Benefit Analysis of Manufacturing Change
  
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  Analysis of the Effect of this Change on Marketing
  

Likely (depends upon project direction)

Project/Company
12 Interactive LLC (Project 1)

12 Interactive LLC is an interactive commerce company. The Company uses proprietary web properties, service-based businesses, and strategic partnerships to acquire customers for its marketing partners. Since the Company’s founding in May 2006, it has created its first successful business, PerkSpot, which manages employee discount programs on behalf of large employers, governments, and other affinity groups.

12 Interactive has proven the employee discount program concept and is looking to expand into other areas of online marketing. In particular, 12 Interactive hopes to leverage its relationships and marketing expertise to develop and launch an entirely new business/website devoted to direct Internet marketing. Specifically, this business hopes to reward users for their participation in certain merchant promotions and marketing opportunities.

Comprehensive business plan including:

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  Recommendations on initial startup plans and roadmap
  
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  Competitive analysis
  
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  Market sizing
  
• 
  
  

No

Project/Company

12 Interactive LLC (Project 2)

See Above

12 Interactive has proven the employee discount program concept and is looking to expand into other areas of online marketing. In particular, 12 Interactive hopes to leverage its relationships and marketing expertise to develop and launch ‘Small Business Resource Hub’. Specifically, this would utilize the PerkSpot program as a way to market other services such as payroll and payment processing to small businesses.

Comprehensive business plan including:

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  Recommendations on initial startup plans and roadmap
  
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  Competitive analysis
  
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  Market sizing
  
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  Financial analysis of profitability of certain small business resources/programs/services
  
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  Marketing plan
  

No

Project/Company

Chicago 2016 Olympic Bid

The Chicago 2016 Bid Committee ("Chicago 2016") is a 501(c)3 corporation whose mission is to seek the privilege of hosting the Games of the XXXI Olympiad in Chicago. Chicago 2016's Board comprises business, civic, athletic, cultural and academic leaders representing Chicago and the surrounding Midwest region. Its honorary chairmen are Chicago Mayor Richard M. Daley and Illinois Governor Rod Blagojevich. Patrick Ryan serves as chairman and CEO.

Not available until April 1

Not available until April 1

Not available until April 1

Project/Company
Social Value Exchange (Student Lead Chul Seo)

Social Venture Technology Group is an innovative firm based in San Francisco, California. Founded in 2001, SVT Group (formerly SVT Consulting) has since become a bedrock organization in the development of non-financial valuation methods and the related area of social enterprise in general. In late 2005, SVT Consulting changed its name to recognize its growth beyond just consulting to encompassing a wider range of field-level tools, activities and methodological development.

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  Vision: SVT Group sees a world where market forces will naturally become the engine that drives environmental health and social equity when people can generate and communicate accurate, usable information about their organizations’ social and environmental impacts.
  
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  Role: SVT Group enables organizations to access and manage information for improving their social and environmental impact. We seek to make visible the invisible.
  
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  Actions: SVT Group is generating and synthesizing the best current and emerging thinking on creating and managing positive social and environmental impacts, and developing the tools necessary to measure, manage and communicate the value of those impacts.
  

The Kellogg student consulting team will assist the development process of a prototype of a new social impact assessment platform based on a prediction market mechanism.

To deliver this project, the consulting team’s work will consist of:

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  Conducting a high-level study of relevant literature to understand major requirements and restrictions in applying a prediction market mechanism to social impact assessment
  
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  Recommending about the target segment of organizations (e.g. for- or non-profit status, issue area, geography, size) to be included in social impact assessment in the initial experiments
  
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  Defining key parameters (e.g. the number and types of prediction market participants, types of incentives, initial information distribution, formulaic valuation vs Gestalt valuation) to be tested in empirical experiments of the prediction market
  
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  Conducting and collecting data from empirical experiments of the prediction market
  
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  Developing recommended strategies for marketing a new social impact assessment platform to incentivize people’s participating in the prediction market
  

The major deliverables from the project include two interim updates and one final presentation to Founding Partner.

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  1^st interim update deliverables
  
  • 
    Summary of major requirements and restrictions in applying a prediction market mechanism to social impact assessment
    
  • 
    Recommending about the target segment of organizations
    
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  2^nd interim update deliverables
  
  • 
    Empirical experiments design
    
  • 
    Detailed timeline and action plan for empirical experiments
    
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  Final presentation deliverables
  
  • 
    Fully documented empirical experiment results
    
  • 
    Marketing strategy recommendations with back-of-the-envelope financial implications
    

No

Project/Company

Nike (Student Lead Robert Fuchs)

Project/Company
TV One (Student Lead Regina Gwynn)

Project/Company
Mozilla (Student Lead Shahid Hussain)

Project/Company
TIXEM, Inc (Student Lead Kauser Kheyroolla)

50% of all live event tickets go unsold and TIXEM is tacking this problem by offering FREE live event ticketing and Mobile Connection. The company’s technology allows:

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  Any promoter to sell tickets on the TIXEM website for FREE within minutes
  
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  Fans to sign up for text alerts and the ability to purchase tickets right over their mobile
  
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  A full suite of mobile marketing products.
  

Between these mobile technologies and its Facebook app, TIXEM is redefining ticketing and the live event experience. The company was founded by Kellogg Alums and a current Kellogg student.

Like any new technology company, TIXEM’s business model has gone through rounds of refinement based on the feedback gained from launching into the market. Now as it enters the next phase of company growth, TIXEM would like to have its business model reviewed and optimized using: market research and best practices of others in the space, analysis of the data generated by the company to date, investor and external advisor feedback, etc. Particular attention should be paid to pricing per product line, partnerships in place, sales targeting and positioning, and efficient use of the company’s finite resources.

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  Market research of current business models in place, highlighting the benefits and drawbacks of each (and company examples)
  
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  Statistical analysis of company data, highlighting key trends and opportunities
  
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  Review of pricing practices and suggestions for improvement
  
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  Business Model directions and a best case, worst case, and likely scenario for each
  
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  A summary of key findings and recommendations
  

No