Table of Content Letter of Transmittal 3


The Atlantic Coast Conference Organization



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The Atlantic Coast Conference Organization

Founded:

May 8, 1953 at the Sedgefield Inn near Greensboro, NC


ACC Commissioner:

John Swafford since July of 1997


Mission Statement:

“The Atlantic Coast Conference seeks to maximize the educational and athletic opportunities of its student athletes, while enriching their quality of life. It strives to do so by affording individuals equitable opportunity to pursue academic excellence and compete at the highest level of intercollegiate athletics competition in a broad spectrum of sports and championships. The conference will provide leadership in attaining these goals, by promoting diversity and mutual trust among its member institutions, in a spirit of fairness for all. It strongly adheres to the principles of integrity and sportsmanship, and supports the total development of the student athlete and each member’s institution’s athletic staff, with the intent of producing enlightened leadership for tomorrow” (theacc).


ACC Institutions:

Boston College, Clemson University, Duke University, Florida State University, Georgia Institute of Technology, University of Maryland, University of Miami, University of North Carolina, North Carolina State University, University of Virginia, Virginia Polytechnic Institute and State University, and Wake Forest University








ACC Tournament:

March 10, 2011- First round

March 11, 2011- Quarterfinals

March 12, 2011- Semifinals

March 13, 2011- Championship

Location: Greensboro, NC Coliseum


The ACC Organization

Corporate Partners:



Contact Information:

Atlantic Coast Conference

P.O Drawer ACC

Greensboro, NC 27417-6724



Phone: (336) 854- 8787

ACC History


  • May 8, 1953 - The Atlantic Coast Conference was founded and the headquarters was established in Greensboro, NC. The institutions were Clemson, Duke, Maryland, North Carolina, North Carolina State, South Carolina, and Wake Forest.

  • June 14, 1953 - The seven institutions met in Raleigh, NC to create by-laws and where the official name became the Atlantic Coast Conference.

  • December 4, 1953 - University of Virginia was admitted into the ACC as the eighth institute.

  • 1954- James H. Weaver became the ACC’s Commissioner

  • 1970- James H. Weaver retired from ACC Commissioner

  • 1971- Robert James became the ACC Commissioner

  • June 30, 1971 - University of South Carolina withdrew from the ACC.

  • April 3, 1978 - Georgia Institute of Technology was admitted into the ACC.

  • 1987- Robert James retired from ACC Commissioner

  • 1987- Eugene F. Corrigan became the ACC Commissioner

  • July 1, 1991 - Florida State entered the ACC, becoming the ninth institute.

  • 1997- Eugene F. Corrigan retired from ACC Commissioner

  • 1997- John Swofford became the ACC Commissioner

  • October 17, 2003 – Boston College was invited to the ACC.

  • July 1, 2004 –University of Miami and Virginia Polytechnic Institute and State University entered the ACC, expanding the conference to eleven members.

  • July 1, 2005 – Boston College accepted the invitation to join the ACC.





Chick- Fil-A Company

Founded: in 1967

Mission Statement:

Chick-Fil-A is a company that strives to have a positive impact on the communities we serve and understand it has the responsibility to do its part to protect and preserve the environment. It calls for us to be a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-Fil-A. We have a responsibility to wisely manage natural resources and by influence, we have an opportunity to encourage others to do the right thing.


Number of Employees:

Total= 36,000


CEO Members:

S. Truett Cathy- Founder, Chairman and Chief Executive Officer

Dan T. Cathy- President and Chief Operating Officer

Donald M. “Bubba” Cathy- Senior Vice President


Headquarters/Contact Information:

5200 Buffington Road

Atlanta, GA 30349-2998

(404) 765-8038


Areas of Location:



Chick-Fil-A Company
Awards:

1996-Award for outdoor advertising

1997- Silver lion Award

1998- Customer Satisfaction award

1998- Silver EFFIE Award (New York American Marketing Association)

1999-2007-“Choice in Chains” Customer Satisfaction Award

2000-2001-Best kids menu in America Award

2001-“Quick Track” Award of Excellence

2002- Employer of Choice Award

2002-2007-Best Drive-Thru in America



2006-Hall of Fame Award



Chick-Fil-A History


  • 1964-Truett invents the original chicken sandwich.

  • 1967-First Chick-Fil-A in-mall restaurant opens in Atlanta’s Greenbriar Mall.

  • 1973-Truett Cathy creates Team Member Scholarship Program; $1,000 scholarships to encourage Chick-Fil-A employees to further their education.

  • 1977-Chick-Fil-A introduces freshly squeezed lemonade.

  • 1982-Chick-Fil-A becomes the first chain restaurant to sell chicken nuggets nationally.

  • 1984-Truett Cathy creates the WinShape foundation to help in the growth and education of young people.

  • 1985-Introduction of Chick-Fil-a waffle fries.

  • 1986-First free standing Chick-Fil-A opens in Atlanta, GA at North Druid Hills Road.

  • 1987-Chick-Fil-A introduces a kid’s meal.

  • 1992-Chick-Fil-A expands to college campuses, including, Georgia Tech and Clemson University, with first brand licensing agreements.

  • 1993-First drive thru only restaurant opens in Greenville, SC and the first hospital restaurant opens in Atlanta, GA.

  • 1995-First “Eat Mor Chicken” billboard.

  • 2000- Chick-Fil-A surpasses $1 billion in system wide sales for the first time.

  • 2001-Opens its 1,000 restaurant in Lithonia, GA.

  • 2001- Voted the best drive thru in America.

  • 2003- Chick-Fil-A expands to Western U.S. opening the first ones in Utah and Arizona.

  • 2004- Enhances a breakfast menu.

  • 2004-Chick-Fil-A adds new fruit cups to the menu.

  • 2005- Elevates its collegiate sponsorship commitment with the announcement of the Chick-Fil-A Bowl.

  • 2006-Chick-Fil-A introduces its first hand spun milkshake.

  • 2006-Surpasses $2 billion in sales.

  • 2007-Chick-Fil-A celebrates its 40th year in business.


Compatibility with Potential Sponsors Image

  • The Men’s ACC Basketball and Chick-fil-a together combined stand behind their high quality and achievement for success. Chick-fil-a and ACC continue to strive to be nothing but the best in their competition and therefore have increased their attendance and customer satisfaction. Together, both represent an interest in quality and have a target market of middle upper class. Diversity and inclusion is stressed also throughout their industries.

High quality service:

  • Chick-fil-a for the past two years, was named "best drive-through in America" by the quick-service restaurant trade journal QSR.

  • ACC would like to have the best performing athletes in order to give the ultimate sporting experience for fans.

Attendance and customer satisfaction:

  • Chick-fil-a promotes customer satisfaction by making sure each meal given is to the utmost best possible.

  • ACC enhancement of viewers across seas through internet streaming, television contracts, and XM radio.

Diversity and Inclusion:

  • Chick-fil-A has promoted religious groups via toys and CDs included in children's meals, much as movie studios promote new movies via McDonald's Happy Meal toys

  • ACC promotes diversity throughout the organization and to local schools


ACC Men’s Basketball Target Market

  • The ACC Men's Basketball Tournament will take place in the Greensboro Coliseum, in tribute to its hometown. The ACC Tournament is scheduled to be held here for the next six consecutive years (except for the 2012 event, which will be held in the Georgia Dome). Basketball fans unanimously agree that ACC Men's Basketball Tournament provides a wide variety target market ranging from youth to the older adult. For the upcoming 2010/2011 ACC Men’s Basketball tournament we hope to market a more diverse target audience that will show enthusiasm to the Atlantic Coast Conference Men’s Basketball tournament.



  • Here is a college basketball attendance from last year’s basketball season


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