Basketball-College Attendance: % by Gender in 2000/2010 basketball season

Male 56.6%

Female 43.4%

Basketball-College Attendance: % by Age for 2009/2010 basketball season

18-34 53.3%

35-49 19.9%

50-64 19.1%

Under $25,000 13.3%

$25,000-$49,999 17.2%

$50,000-$99,999 38.6%

• 
  From the previous 2009/2010 basketball season, ACC men’s basketball tournament hopes that we can target more of our youth above 12-18 years of age. Statistics say half the country age 18 to 35 watches College Basketball. The ACC Men’s basketball tournament will need to target a broader range of spectators in order for successful attendance. Based on college basketball games attended, income is a huge factor in attending college basketball games. White collar workers who receive an income over $50,000 dollars are more likely to attend games. As one of the biggest conferences in college basketball this year we hope to provide more equitable ticket prices so people who receive lower income can have a chance to enjoy an ACC Men’s basketball tournament this year and in the future. By geographic location we hope The ACC Men’s basketball tournament can retrieve a bigger fan base in our North east and West regions so that they can enjoy ACC tournament play. Statistically, last year more men watched college basketball than women. The ACC Men’s basketball tournament hopes to gain a more keen women fan base so we can show that even though it is a Men’s basketball tournament, women can enjoy the quality of ACC Men’s basketball just as much as our male viewers.
  

• 
  Chick-Fil-A has a different target audience than the usual fast food customers. Chick-Fil-A’s mission statement which simply says “Be America’s Best Quick Service Restaurant” and that’s what we plan to do. As a Sponsor for the ACC Men’s basketball tournament, we hope Chick-Fil-A will bring a new generation of customers who will be satisfied by our company’s mission statement and quality service.
  
• 
  Chick-Fil-A’s customer base usually is adult, more female and people with a higher education and income. Our customers seem to have a more active lifestyle and are likely to be in a white collar job position.
  
• 
  Chick-Fil-A hopes to have a higher concentrated target audience of male and female ranging from youth, teens, young adults and older adults
  

• 
  FEMALES
  
• 
  COLLEGE GRADUATES
  
• 
  AFRICAN AMERICANS
  
• 
  AFFLUENT CUSTOMERS
  
• 
  MIDDLE AGED Men and women
  
• 
  People with KIDS 0-2/NO KIDS
  

• 
  Youth (kids aged 2-12)
  
• 
  Teens-age 13-19
  
• 
  Young Adults-age 20-30
  
• 
  Older Adults
  

Chick-Fil-A previous targeted market/audience

Female compared to males:

Middle aged:

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