Table of Content Letter of Transmittal 3


Product Trials and Sampling



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Product Trials and Sampling: $26,000

  • Booths with Sandwiches: $8,000

  • Gift Certificate Giveaways ($50 Each): $5,000

  • Spicy Sandwich Giveaway Booths: $6,000

  • Tents: 7,000

Media Coverage: $3,000,000

  • Radio Commercials: $200,000

  • Television Commercials: $2,000,000

  • Television Advertising: $200,000

  • Internet Advertising: $500,000

  • Internet Commercials: $100,000

On-Site Signage: $2,935,000

  • Billboards: $1,300,000

  • Court Decal: $600,000

  • Program Advertisement: $200,000

  • Digital signage flip board: $300,000

  • Ticket Stub Coupon: $100,000

  • Inside Arena Signage: $400,000

  • Chick-Fil-A Kids Center: $35,000

Hospitality: $10,000

  • Two Tents: $3,000

  • Food: $3,000

  • Drinks: $2,500

  • Prizes: $1,500

The Sponsorship Package

Promotions: $9,000

  • Half Court Shot: $4,000

  • T-Shirt Toss Out: $3,000

  • Stuffed Cow Toss: $2,000



Co-Sponsorship Promotional Fundraising: $20,000

  • Jimmy V Foundation: $20,000

Total Cost for Chick-Fil-A: $4,500,000


Addendum

College Basketball Market Summary:

Item

2009

Total Number of Fans

47,272

Total Number Attending Games

9,456

Total Number Viewing on TV

44,944

Total Number Viewing Online Computer

2,369


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