Table of Contents CreativeBrief 3



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________________________________________________

  • ForresterReviewTest




        1. Objectively assess Web site usability, and identify interface flaws that may be stopping your users from reaching their goals

    Forrester's Web Site Review Program provides you with an action-oriented, research-based assessment of your Web site; as well as the opportunity to review your competitors' sites.




    SUMMARY




    Value







    1. Is essential content available?

    1




    2. Is essential function available?

    1




    Subtotal

    2




    Navigation







    3. Do menu categories effectively set user expectations?

    -1




    4. Do menu categories expose or describe their subcategories?

    2




    5. Is the site menu structure flat?

    1




    6. Do site menus provide multiple paths to critical content or function?

    1




    7. Are keyword-based searches comprehensive and precise?

    -2




    8. Does search present results in a useful interface?

    -1




    9. Is the site accessible to the physically impaired?

    1




    10. Is the site accessible to the visually impaired and hearing impaired?

    -1




    Subtotal

    0




    Presentation







    11. Does the site use language that's easily understood by target users?

    -1




    12. Does the site use graphics, icons, and symbols that are easily understood by target users?

    1




    13. Is text legible?

    2




    14. Are navigation elements easily recognizable at a glance?

    -1




    15. Do page layouts use space effectively?

    1




    16. Are controls, settings, and data fields presented in a logical order?

    1




    17. Do pages provide location cues?

    -1




    18. Are interface elements consistent?

    1




    Subtotal

    3




    Trust







    19. Is contextual help available at key decision points?

    0




    20. Does the site explain how personal data is kept secure?

    -1




    21. Do users have control of their personal data?

    -1




    22. Is the site consistently fast?

    2




    23. Is the site reliable?

    1




    24. Does the site recover well from errors?

    -1




    25. Does site functionality give feedback?

    1




    Subtotal

    1




    Total Score

    6

    range: -50 to +50









    1. ________________________________________________




    1. General-PurposeChecklist

      1. Architecture and Navigation


    Is the navigation scheme clear?

    Are navbar choices logically ordered?

    Do link names match page names?

    Are links clearly visible?

    Are there indications of where you are?

    Are there multiple ways of browsing/searching the site?


      1. Layout and Design


    Does page size exceed window size?

    Is layout consistent between pages?

    Is there a clear focal point on each page?

    Does the layout work visually?

    Is there good contrast?

    Is the layout cluttered?

    Is it aesthetically pleasing?

      1. Content


    Is the text clear and concise?

    Is text organized in small chunks?

    Are there spelling or grammar errors?

      1. Forms and Interaction


    Are dialogue methods concise and consistent?

    Are elements grouped properly?


      1. Graphics


    Is image quality adequate?

    Are images stored for maximum compression?



      1. Color


    Is the choice of colors appropriate for site?

    Are too many colors used?

    Are colors used consistently?

    Are graphics colors dithered?

    Do color choices work in grayscale?

      1. Typography


    Is the text legible?

    Is the font size large enough?

    Is the font color appropriate and is there sufficient contrast?

    Are there sufficient margins?



    Are typefaces used properly and consistently?

      1. Platform and Implementation


    Is load-time fast enough? Does it load in 3 to 15 seconds?

    1. ________________________________________________




    1. CurrentSiteMap




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