Profile
Name: Rosalynn Cambe
Age: 31 (eek)
Gender: female
Location: Honolulu
Education: Bachelors in Education, Masters
in Ed. Tech.
Family: Mom, Dad (passed away in 2000),
older brother
Hobbies: dancing, reading, sleeping
(hahahaha), exercising, browsing on the
Internet
Occupation: enriching young minds (a.k.a.
teacher)
Income: er, not a lot somewhere in the
upper $30,000's
Work hours: officially, 7:15-3:00, unofficially,
whenever there's work that needs to be
done!
Disabilities: er, bad eyesight?!
Computer: prefer MACs, but constantly
surrounded by PCs!!! argh!
Computer skill level: I guess
intermediate/advanced level?
User Goal/Task: Rosalyn wants to buy a shirt she saw someone wear as a gift for her boyfriend.
Site Interaction Episode:
Rosalyn finds the Butigroove website through Google. The homepage grabs her attention with its stylish graphics and images of people wearing the Bütigroove shirts. She quickly finds the "Men's" link button at the top, clicks on it, and browses through the products gallery. Unfortunately, she doesn't find what she was looking for. However, while browsing through
the wealth of selections, she finds two she thought her boyfriend would like. Before she orders them, she remembers the images of models wearing tops she thought were cute so she decides to check out the Women's gallery and orders a tank-top for herself.
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Profile
Name: Brian Briones
Age: 31
Gender: Male
Location: Honolulu, HI
Education: A.S. in Computer Networking
Family: Single
Hobbies: Computers, videogames, writing,
reading
Occupation: Internet Technical Support
Income: $40,000/Year
Computer: PC at home and work, and laptop
Work hours: 1pm to 9pm
Disabilities: Wears glasses
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User Goal/Task: Brian wants to find out more information about the clothing line and what styles of clothing that is produced by this manufacturer.
Site Interaction Episode:
Brian finds the Bütigroove website through Google.
At the homepage, he immediately gets an idea of Bütigroove’s clothing style based on the pictures and graphic design. He clicks on the “Men’s” link at the top and browses the t-shirts. He really likes a lot of the t-shirt designs he sees. He then locates the “About Us” link in the sub navigation to the left. He finds thorough information about Bütigroove with images that help to visually illustrate the culture that Bütigroove is identified with. This is his scene. He takes down the address and store hours he finds under the sub navigation and plans to visit the store on the weekend.
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OurPrimaryGoals&Objectives
We at Derick Designs want to see your business grow online; and we will do this by:
Redesigning the aesthetics of Bütigroove.com
We will attract more users to the site and keep them coming back.
We will make them feel confident and secure in ordering online.
Improving the users’ browsing and shopping experience
We will make browsing the website a smooth ride by organizing the information so that the user will know exactly what to do and where to go to get what they want.
We will showcase more of your products in a more visually interesting presentation.
In addition to improving your online business, we will help increase your in-store sales by highlighting the Bütigroove store and the other stores that carry Bütigroove products.
Thank you for giving us this opportunity to show you how we can help make Bütigroove a more successful business.