BUTIGROOVE Bütigroove is a small local clothing company in Hawaii founded in 2000 by BJ. Their designs are influenced by music; particularly Reggae and Hip Hop. It appeals to people in the urban, club, surfer, and import racer scene.
PRIMARY OBJECTIVE Our primary objective is to increase the online sales of Bütigroove.com by redesigning its aesthetics and improving the users’ interaction with the website as they browse and shop. We would also like to encourage the users to visit the Bütigroove store and the other stores that carry Bütigroove's products.
