Pros
Emphasis is on the actual store itself with lots of updated information
Great photography
Very informative
Does a great job promoting its store
Successful in its presentation of the company’s identity
Quick display of products; when you mouse over thumbnail, larger image of it instantly appears to the right of it
Cons
Product Section is weak. Even the larger version images are too small.
Product Nomenclature or naming of categories is inconsistent
On one of the pages, the background image competes with product image
ASSETS NEEDED
EXISTING LOOK AND FEEL
Geometric and plain. It has an outdated design. The background and foreground is not cohesive.
 
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