Table of Contents CreativeBrief 3



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Profile
Name: Rosalynn Cambe

Age: 31 (eek)

Gender: female

Location: Honolulu

Education: Bachelors in Education, Masters

in Ed. Tech.

Family: Mom, Dad (passed away in 2000),

older brother

Hobbies: dancing, reading, sleeping

(hahahaha), exercising, browsing on the

Internet

Occupation: enriching young minds (a.k.a.

teacher)

Income: er, not a lot somewhere in the

upper $30,000's

Work hours: officially, 7:15-3:00, unofficially,

whenever there's work that needs to be

done!


Disabilities: er, bad eyesight?!

Computer: prefer MACs, but constantly

surrounded by PCs!!! argh!

Computer skill level: I guess



intermediate/advanced level?


User Goal/Task: I'd like to learn more about it and the kinds of products it has to offer.
Site Interaction Episode:
The website is nicely organized, but a bit boring. (Hope that doesn’t offend anyone:-D.) It’s cool that they’re selling stuff, but it kinda lost my interest because the site’s not captivating me to wanna stay on it long enough to learn more about it. It needs to be more interesting so that even people who may not have heard of “butigroove” or have an opinion of it will still want to know more about it or pursue through the site because of the graphics and layout of the website. Granted, to me, it just seems to meet the interest of those who already know of it…now, if they wanna reach a larger audience…hmmm???






Profile
Name: Brian Briones

Age: 31


Gender: Male

Location: Honolulu, HI

Education: A.S. in Computer Networking

Family: Single

Hobbies: Computers, videogames, writing,

reading


Occupation: Internet Technical Support

Income: $40,000/Year

Computer: PC at home and work, and laptop

Work hours: 1pm to 9pm

Disabilities: Wears glasses


User Goal/Task: To find out more information about the clothing line and what styles of clothing that is produced by this manufacturer.
Site Interaction Episode:
The site was informative, although very barebones.  I suppose this is due to the fact that either the product line is not very diverse in the products offered, but it didn't seem like there was much that I found to be very interesting while visiting the site.  In reading some of the information about the company, I found it barebones as well.  It seemed as if the website is an afterthought in promoting the product itself and the product line.  There basically wasn't much to look at overall once I visited the site, and what I found there was very little in detail or seemed incomplete.

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