The Apple iPhone idis 619 Capstone Assignment By

Exhibit III (E) 3a – Part 1: Apple’s valuation using Scenario Analysis

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Segment 2007 2008

Exhibit III (E) 3a – Part 1: Apple’s valuation using Scenario Analysis

Apple achieves a realistic goal of meeting 1% of market share (10 million units), corresponding iTunes sales go up and high end iPod sales are cannibalized.

Segment		2007	2008	2009	2010	2011	2012	2013	2014	2015
iPhone	mkt share	0.30%	1%	1.50%	2%	3%	5%	6%	6.50%	7%
	revenue(in millions)	1677	2795	3913	2795	5590	11180	5590	2795	2795
	revenue growth
iPod	Unit Growth	60%	58%	50%	47%	40%
	Revenue Growth	61%	54%	47%	40%	33%	2%	2%	2%	2%
	Revenues	12358.36	19031.87	27976.86	39167.6	52092.9	53134.76	54197.46	55281.41	56387.04
Computers	Revenue Growth	15%	12%	9%	5%	4%	2%	2%	2%	1%
	Revenues	8481.25	9499	10353.91	10871.61	11306.47	11532.6	11763.25	11998.52	12118.5
Other Music Related Products and Services	Revenue Growth	150%	180%	110%	90%	80%	40%	30%	15%	15%
	Revenues	4712.5	13195	27709.5	52648.05	94766.49	132673.1	172475	198346.3	228098.2
Peripherals and Other Hardware	Revenue Growth	0%	0%	0%	0%	0%	0%	0%	0%	0%
	Revenues	1100	1100	1100	1100	1100	1100	1100	1100	1100
Software Service and Other Sales	Revenue Growth	19%	22%	17%	8%	2%	2%	2%	2%	2%
	Revenues	1522.01	1856.852	2172.517	2346.318	2393.245	2441.11	2489.932	2539.731	2590.525
Revenues from Cingular in terms of subscription	Unit Sales	3000000	8000000	15000000	20000000	30000000	50000000	60000000	65000000	70000000
	Revenues	13.5	36	67.5	90	135	225	270	292.5	315
Total Sales Growth Projections	Revenues	29864.62	47513.73	73293.28	109018.6	167384.1	212286.6	247885.7	272353.4	303404.3
	Revenue Growth	54.61879	59.09704	54.25707	48.74292	53.53724	26.82599	16.76936	9.870585	11.40094

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