The state of competition in the Australian mobile resale market

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ALDImobile

Adam Internet

Company Details

Entity name: ADAM INTERNET PTY LTD

ACN: 055 495 853

ABN: 22 055 495 853

Registered in: South Australia

Registration date: 16/03/1992

Previous company name: ADAM LINK PTY. LTD.

Company type: Australian Proprietary Company

Current registered address: Level 1, 502 Hay Street, SUBIACO WA 6008

Parent/holding company: IINET LIMITED (ACN 068 628 937)

Director name(s): David Buckingham (Australia), Stephen Joseph Dalby (Australia), Michael John Smith (Australia)

Share class: A (CLASS A SHARES)

Shares issued: 1

Website address: http://www.adam.com.au/home/

Services offered: Bundles, Internet, NBN, Phone, Mobile, TV

Mobile Plan Offer Details

Mobile plans offered (31st August 2014): not recorded (likely 3)

Mobile plans offered (30th June 2015): 3

MNO used: Optus

Network generation: 4G

Mobile Plan Offerings – Basic Information (as of 30th June 2015)

Offer Name	Offer Type	Offer Price (AUD)	Included Call Value	Included Data (MB)	Excess Data Charges (Quoted)	Excess Data Charges (Calculated per MB)
$15 plan	Month-to-Month Post Paid Contract SIM Only	$15 / month	$200	200	$0.05 / MB	$0.05 / MB
$30 plan		$30 / month	$500	1000
$45 plan		$45 / month	All inclusive	2000

Mobile Plan Offerings – Standardised Cost Information (as of 30th June 2015)

Service Name	Cost to make 2 minute Standard National Mobile Call	Cost to send a Standard National Mobile SMS	Cost of using one megabyte of data within Australia	Number of 2 min Standard National Mobile Calls possible from included value
$15 plan	$2.15	$0.25	$0.075	93
$30 plan	$2.15	All inclusive	$0.03	232
$45 plan	All inclusive	All inclusive	$0.0225	N/A

Mobile Plan Offerings – Included Value & Excess Cost Comparison (as of 30th June 2015)

Service Name	Included value per minute Standard National Mobile Call rate	Excess per minute Standard National Mobile Call rate	% increase
Not applicable – included value is advertised in dollars and flat call rate applies

ALDImobile

Company Details

Entity name: MEDION AUSTRALIA PTY LIMITED

ACN: 106 611 330

ABN: 58106611330

Registered in: New South Wales

Registration date: 9/10/2003

Previous company name: -

Company type: Australian Proprietary Company

Current registered address: Level 4, 621 Pacific Highway, ST LEONARDS NSW 2065

Parent/holding company: -

Director name(s): Gregor Aschoff, Bjoern Petersen

Share class: ORD

Shares issued: 10000

Share Holders: MEDION AG (10000 shares)

Website address: https://www.aldimobile.com.au

Services offered: Mobile

Mobile Plan Offer Details

Mobile plans offered (31st August 2014): 6

Mobile plans offered (30th June 2015): 7

MNO used: Telstra

Network generation: 3G

Mobile Plan Offerings – Basic Information (as of 30th June 2015)

Offer Name	Offer Type	Offer Price (AUD)	Included Call Value	Included Data (MB)	Excess Data Charges (Quoted)	Excess Data Charges (Calculated)
$15 Pay As You Go	365 Day Prepaid SIM Only	$15	$15	0	$0.05 / MB	$0.05 / MB
$30 Pay As You Go	365 Day Prepaid SIM Only	$30	$30	0	$0.05 / MB	$0.05 / MB
S Value Pack	30 Day Prepaid SIM Only	$10	100 national minutes	0	$5 / 100MB	$0.05 / MB
M Value Pack		$20	300 national minutes	700	$7 / 300MB	$0.023 / MB
L Value Pack		$30	650 national minutes	1500	$10 / 1000MB	$0.01 / MB
XL Value Pack		$35	1250 national minutes	2500	$10 / 1000MB	$0.01 / MB
XXL Value Pack		$45	43200 national minutes	4000	$10 / 1000MB	$0.01 / MB

Mobile Plan Offerings – Standardised Cost Information (as of 30th June 2015)

Service Name	Cost to make 2 minute Standard National Mobile Call	Cost to send a Standard National Mobile SMS	Cost of using one megabyte of data within Australia	Number of 2 min Standard National Mobile Calls possible from included value
$15 Pay As You Go	$0.24	$0.12	$0.05	62
$30 Pay As You Go	$0.24	$0.12	$0.05	125
S Value Pack	$0.20	$0.10	$0.05	50
M Value Pack	$0.20	$0.00 ($0.10 above 50,000)	$0.0286	150
L Value Pack	$0.20	$0.00 ($0.10 above 50,000)	$0.0200	325
XL Value Pack	$0.20	$0.00 ($0.10 above 50,000)	$0.0140	625
XXL Value Pack	$0 (AUP applies)	$0.00 ($0.12 above 50,000)	$0.0113	21600

Mobile Plan Offerings – Included Value & Excess Cost Comparison (as of 30th June 2015)

Service Name	Included value per minute Standard National Mobile Call rate	Excess per minute Standard National Mobile Call rate	% increase
$15 Pay As You Go	Not applicable – included value is advertised in dollars and flat call rate applies
$30 Pay As You Go
S Value Pack	$0.10	$0.20	100%
M Value Pack	$0.07	$0.20	186%
L Value Pack	$0.05	$0.20	300%
XL Value Pack	$0.03	$0.20	567%
XXL Value Pack	~$0.00	N/A	N/A

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