The state of competition in the Australian mobile resale market

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Southern Phone

Company Details

Entity name: SOUTHERN PHONE COMPANY LIMITED

ACN: 100 901 184

ABN: 42100901184

Registered in: New South Wales

Registration date: 6/13/2002

Previous company name:

Company type: Australian Public Company

Current registered address: 6 Page Street, MORUYA NSW 2537

Parent/holding company:

Director name(s): Andrew Joseph Riley, Brian Francis Johns, Roderick John Oxley, William George Hilzinger, Nigel Hennessy, Holly Suzanna Kramer, Mark Leonard Warren

Share class: A, REDP

Shares issued: 41, 41

Website address: http://www.southernphone.com.au/

Services offered: Mobile, Phone, Broadband, NBN

Mobile Plan Offer Details

Mobile plans offered (31st August 2014): 18

Mobile plans offered (30th June 2015): 17

MNO used: Optus & Telstra

Network generation: 3G

Mobile Plan Offerings – Basic Information (as of 30th June 2015)

Offer Name	Offer Type	Offer Price (AUD)	Included Call Value	Included Data (MB)	Excess Data Charges (Quoted)	Excess Data Charges (Calculated)
$20 Optus Network Plan	24 Month Post-paid Contract with Phone	$20	$100	200	$10 / 1GB up to 3GB then $0.05 / MB (min. charge $0.25)	$0.01 / MB then $0.05 / MB
$25 Optus Network Plan		$25	$200	500	$10 / 1GB up to 3GB then $0.05 / MB (min. charge $0.25)	$0.01 / MB then $0.05 / MB
$35 Optus Network Plan		$35	$400	1000	$10 / 1GB up to 3GB then $0.05 / MB (min. charge $0.25)	$0.01 / MB then $0.05 / MB
$45 Optus Network Plan		$45	$600	1500	$10 / 1GB up to 3GB then $0.05 / MB (min. charge $0.25)	$0.01 / MB then $0.05 / MB
$55 Optus Network Plan		$55	$800	2000	$10 / 1GB up to 3GB then $0.05 / MB (min. charge $0.25)	$0.01 / MB then $0.05 / MB
$65 Optus Network Plan		$65	unlimited	3000	$10 / 1GB up to 3GB then $0.05 / MB (min. charge $0.25)	$0.01 / MB then $0.05 / MB
$12 Telstra Network Plan		$12	$50	0	$0.05 / MB (min. charge $0.25)	$0.05 / MB
$15 Telstra Network Plan		$15	$50	0	$0.05 / MB (min. charge $0.25)	$0.05 / MB
$20 Telstra Network Plan		$20	$100	0	$0.05 / MB (min. charge $0.25)	$0.05 / MB
$30 Telstra Network Plan		$30	$200	500	$0.05 / MB (min. charge $0.25)	$0.05 / MB
$40 Telstra Network Plan		$40	$300	1000	$0.05 / MB (min. charge $0.25)	$0.05 / MB
$50 Telstra Network Plan		$50	$450	1500	$0.05 / MB (min. charge $0.25)	$0.05 / MB
$60 Telstra Network Plan		$60	$600	2000	$0.05 / MB (min. charge $0.25)	$0.05 / MB
$80 Telstra Network Plan		$80	$800	3000	$0.05 / MB (min. charge $0.25)	$0.05 / MB
sim only 20	Month to Month Post-paid Contract SIM Only	$20	$100	500	$0.05 / MB (min. charge $0.25)	$0.05 / MB
sim only 30		$30	$200	1000	$0.05 / MB (min. charge $0.25)	$0.05 / MB
sim only 40		$40	$300	1500	$0.05 / MB (min. charge $0.25)	$0.05 / MB

Mobile Plan Offerings – Standardised Cost Information (as of 30th June 2015)

Service Name	Cost to make 2 minute Standard National Mobile Call	Cost to send a Standard National Mobile SMS	Cost of using one megabyte of data within Australia	Number of 2 min Standard National Mobile Calls possible from included value
$20 Optus Network Plan	$2.38	$0.25	$0.1000	42
$25 Optus Network Plan	$2.38	$0.25	$0.0500	84
$35 Optus Network Plan	$2.38	$0.25	$0.0350	168
$45 Optus Network Plan	$2.38	$0.25	$0.0300	252
$55 Optus Network Plan	$2.38	$0.25	$0.0275	336
$65 Optus Network Plan	All inclusive	All inclusive	$0.0217	N/A
$12 Telstra Network Plan	$2.38	$0.25	$0.05 (min $0.25)	21
$15 Telstra Network Plan	$2.38	$0.25	$0.05 (min $0.25)	21
$20 Telstra Network Plan	$2.38	$0.25	$0.05 (min $0.25)	42
$30 Telstra Network Plan	$2.38	$0.25	$0.0600	84
$40 Telstra Network Plan	$2.38	$0.25	$0.0400	126
$50 Telstra Network Plan	$2.38	$0.25	$0.0333	189
$60 Telstra Network Plan	$2.38	$0.25	$0.0300	252
$80 Telstra Network Plan	$2.38	$0.25	$0.0267	336
sim only 20	$2.38	$0.25	$0.0400	42
sim only 30	$2.38	$0.25	$0.0300	84
sim only 40	$2.38	$0.25	$0.0267	126

Mobile Plan Offerings – Included Value & Excess Cost Comparison (as of 30th June 2015)

Service Name	Included value per minute Standard National Mobile Call rate	Excess per minute Standard National Mobile Call rate	% increase
Not applicable – included value is advertised in dollars and flat call rate applies

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