The state of competition in the Australian mobile resale market



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Virgin Mobile


Company Details

Entity name: VIRGIN MOBILE (AUSTRALIA) PTY LIMITED

ACN: 092 726 442

ABN: 67092726442

Registered in: New South Wales

Registration date: 5/5/2000

Previous company name: VANILLA SHELF CO PTY LIMITED

Company type: Australian Proprietary Company

Current registered address: Building C' Level 4, 1-7 Lyonpark Road, MACQUARIE PARK NSW 2113

Parent/holding company: SINGAPORE TELECOMMUNICATIONS LIMITED

Director name(s): Murray Philip King, Vicki Maree Brady, Yoong Keong Allen Lew

Share class: ORD, VCP

Shares issued: 2489147, 2325180

Website address: http://www.virginmobile.com.au/

Services offered: Mobile

Mobile Plan Offer Details

Mobile plans offered (31st August 2014): 24

Mobile plans offered (30th June 2015): 30

MNO used: Optus

Network generation: 4G

Mobile Plan Offerings – Basic Information (as of 30th June 2015)

Offer Name

Offer Type

Offer Price
(AUD)


Included Call Value

Included Data
(MB)


Excess Data Charges (Quoted)

Excess Data Charges
(Calculated)


$30 Phone Plan

24 Month

Post-paid Contract with Phone



$30

$300

300

$0.052 / MB

$0.052 / MB

$40 Phone Plan

$40

$450

1500

$0.052 / MB

$0.052 / MB

$50 Phone Plan

$50

$500

2000

$0.052 / MB

$0.052 / MB

$60 Phone Plan

$60

unlimited

3000

$0.052 / MB

$0.052 / MB

$70 Phone Plan

$70

unlimited

5000

$0.052 / MB

$0.052 / MB

$80 Phone Plan

$80

unlimited

9000

$0.052 / MB

$0.052 / MB

$100 Phone Plan

$100

unlimited

13000

$0.052 / MB

$0.052 / MB

$20 SIM Plan

Month to Month

Post-paid Contract SIM Only



$20

$250

250

$0.052 / MB

$0.052 / MB

$30 SIM Plan

$30

$450

500

$0.052 / MB

$0.052 / MB

$35 SIM Plan

$35

$500

1000

$0.052 / MB

$0.052 / MB

$50 SIM Plan

$50

unlimited

5000

$0.052 / MB

$0.052 / MB

$60 SIM Plan

$60

unlimited

9000

$0.052 / MB

$0.052 / MB

$80 SIM Plan

$80

unlimited

13000

$0.052 / MB

$0.052 / MB

$2 SIM starter kit

n/a

$0 (+ $2 SIM)

$0

0

N/A

N/A

$19 Pay-Rise Cap

28 Day Prepaid SIM Only

$19

$100

250

$0.002 / KB

$2.05 / MB

$29 Pay-Rise Cap

$29

$450

1000

$0.002 / KB

$2.05 / MB

$49 Pay-Rise Cap

$49

$900

1000

$0.002 / KB

$2.05 / MB

$79 Pay-Rise Cap

$79

$1500

1000

$0.002 / KB

$2.05 / MB

$99 Pay-Rise Cap

$99

$1850

1000

$0.002 / KB

$2.05 / MB

$15 Long Expiry

180 Day Prepaid SIM Only

$15

$15

0

$0.002 / KB

$2.05 / MB

$19 Long Expiry

$19

$19

0

$0.002 / KB

$2.05 / MB

$29 Long Expiry

$29

$29

0

$0.002 / KB

$2.05 / MB

$49 Long Expiry

$49

$49

0

$0.002 / KB

$2.05 / MB

$79 Long Expiry

$79

$79

0

$0.002 / KB

$2.05 / MB

$99 Long Expiry

$99

$99

0

$0.002 / KB

$2.05 / MB

$19 Simple

90 Day Prepaid SIM Only

$19

$19

100

$0.002 / KB

$2.05 / MB

$29 Simple

$29

$29

100

$0.002 / KB

$2.05 / MB

$49 Simple

$49

$49

100

$0.002 / KB

$2.05 / MB

$79 Simple

$79

$79

100

$0.002 / KB

$2.05 / MB

$99 Simple

$99

$99

100

$0.002 / KB

$2.05 / MB

Mobile Plan Offerings – Standardised Cost Information (as of 30th June 2015)

Service Name

Cost to make
2 minute Standard National Mobile Call


Cost to send a Standard National Mobile SMS

Cost of using one megabyte of data within Australia

Number of 2 min Standard National Mobile Calls possible from included value

$30 Phone Plan

$2.36

$0.28

$0.1000

127

$40 Phone Plan

$2.36

All inclusive

$0.0267

190

$50 Phone Plan

$2.36

All inclusive

$0.0250

211

$60 Phone Plan

All inclusive

All inclusive

$0.0200

N/A

$70 Phone Plan

All inclusive

All inclusive

$0.0140

N/A

$80 Phone Plan

All inclusive

All inclusive

$0.0089

N/A

$100 Phone Plan

All inclusive

All inclusive

$0.0077

N/A

$20 SIM Plan

$2.36

$0.28

$0.0800

105

$30 SIM Plan

$2.36

$0.28

$0.0600

190

$35 SIM Plan

$2.36

All inclusive

$0.0350

211

$50 SIM Plan

All inclusive

All inclusive

$0.0100

N/A

$60 SIM Plan

All inclusive

All inclusive

$0.0067

N/A

$80 SIM Plan

All inclusive

All inclusive

$0.0062

N/A

$2 SIM starter kit

N/A

N/A

N/A

N/A

$19 Pay-Rise Cap

$2.20

$0.25

$0.0760

45

$29 Pay-Rise Cap

$2.20

$0.25

$0.0290

204

$49 Pay-Rise Cap

$2.20

$0.25

$0.0490

409

$79 Pay-Rise Cap

$2.20

$0.25

$0.0790

681

$99 Pay-Rise Cap

$2.20

$0.25

$0.0990

840

$15 Long Expiry

$1.96

$0.28

$2.05

7

$19 Long Expiry

$1.96

$0.28

$2.05

31

$29 Long Expiry

$1.96

$0.28

$2.05

48

$49 Long Expiry

$1.96

$0.28

$2.05

81

$79 Long Expiry

$1.96

$0.28

$2.05

131

$99 Long Expiry

$1.96

$0.28

$2.05

165

$19 Simple

$0.30

$0.15

$0.1900

63

$29 Simple

$0.30

$0.15

$0.2900

96

$49 Simple

$0.30

$0.15

$0.4900

163

$79 Simple

$0.30

$0.15

$0.7900

263

$99 Simple

$0.30

$0.15

$0.9900

330

Mobile Plan Offerings – Included Value & Excess Cost Comparison (as of 30th June 2015)

Service Name

Included value per minute Standard National Mobile Call rate

Excess per minute Standard National Mobile Call rate

% increase

Not applicable – included value is advertised in dollars and flat call rate applies







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