August 31, 2012 Executive Technology Strategies ets 12-08-09 amd vs. Intel – 2012 Update!



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August 31, 2012 Executive Technology Strategies ETS 12-08-09


AMD vs. Intel – 2012 Update!
A few years ago, a client of ours asked us to perform a comparison between AMD and Intel. They were interested in performance and price and wanted to see if there was a benefit with one manufacturer over another.
This note is an update, demonstrating that Intel and AMD are still competing vigorously.
Roadmaps
If we take a look at the recent and proposed processor offerings, we should be able to get an idea of the traditional and potential direction of the manufacturers. In this way it should be possible to determine if there is a significant difference (in direction) that an enterprise should take into consideration before investing in one processor platform over another.
The following are some observations based on milestones.

04/23/12 Intel released Ivy Bridge for ultrabooks. Target market is desktops and all-in-ones. Benchmarks demonstrate a 10% increase in processor power over the Sandy Bridge line.


11/14/11 Intel released Sandy Bridge E chips and X79 motherboard chipset. The Intel Core i7 3960X (3.30 GHz) is at the top end of processors. Ironically, while this processor is sold with six-cores, the die is actually an eight core with two cores disabled.
01/07/10 Intel introduced its Arrandale chip, mobile version of the dual-core 32 nm Westmere line. It supports hyperthreading (four threads). It will be sold under the following names - Celeron P4xxx, Celeron U3xxx, Core i3-3xxM, Core i5-4xxM, Core i5-5xxUM, Core i5-5xxM, Core i7-6xxUM, Core i7-6xxLM, Core i7-6xxM. It includes the capability of supporting both basic processing and graphics.
12/21/09 Intel announced a new generation of the Atom processors which will exhibit lower power consumption (40%) than their predecessors.
09/23/09 Intel introduced the higher end quad-core (eight-thread) "Clarksfield" chip, which is sold under the Core i7 brand. It is sold under the following names - Core i7-7xxQM, Core i7-8xxQM, Core i7-9xxXM. It is a mobile chip that is faster than any other mobile chip released at that time.
Intel processor releases demonstrate the focus is still on mobile computing and the realization that as the demand for applications increases (as per iPhone and iPad), more processing power will be needed to compete on mobile platforms.
Multi-core and hybrid processors are the main focus now in continued response to multi-processing requirements.
Ultra low voltage is still important as is size.
Intel has also historically focused on different processing/price points to meet the demands of the low/medium/high market.
05/18/12 AMD introduced its A-Series chips, code name Trinity. They are aimed at laptops and other portables. According to AMD, this chip matches Intel ultrabook chips for a lot less money. Quad core chips are available for ultrathins – Intel does not (at this time) offer quad chips.
10/12/11 AMD released Bulldozer series aimed at servers and desktops.
05/12/10 AMD introduced the Danube processor. This is aimed at the mobile market and has single, dual and quad core versions. It also contains graphics capabilities as well.
05/12/10 AMD announced additions to the Nile Platform. Code named “Geneva”, it is aimed at the ultra-thin mobile market.

AMD is still releasing processors that focus on the mobile market, multi core processing, and graphics. Historically, AMD has excelled in the graphics, gaming market.
In addition, AMD is focusing on the ultra-portable, ultra-thin market.
AMD has also historically focused on different processing/price points to meet the demands of the low/medium/high market.
Experture believes that there are not any significant distinctions between Intel and AMD roadmaps. Both of these vendors have historically followed market demands and each other very closely.


Value Comparison









AMD vs. Intel



















Sample CPUs*


































Manufacturer

Core

Model

Speed

Use

CPU Mark*

Rank*

High - End



















Intel

6 Core

I7-3960

3.30

Servers

14064

6

AMD

8 Core

FX-8150

3.60

Servers

8161

60






















Intel

6 Core

I7-3960X

3.30

Desktop

14064

6

AMD

Dual

A6-4455M

2.60

Ultrathins

2019

484

AMD

Quad

A10-4655M

2.80

Ultrathins

4038

216






















Intel

Quad

I5-3550

3.30

Desktop

7432

76

Intel

Quad

I7-3770K

3.50

Desktop

10385

17

Intel

Quad

I7-2700K

3.50

Desktop

9310

40

AMD

Quad

A10-4600M

3.20

Ultrabooks

4981

155

AMD

Quad

A10-5700

3.40

Ultrabooks

6836

86

AMD

8 Core

FX-8120

3.10

Servers

7049

81

AMD

Quad

FX-4170

4.20

Desktops

4639

176











































*PassMark Software CPU Benchmarks, http://www.cpubenchmark.net/cpu_list.php
Analyzing the information provided by CPU Benchmark, it has been determined that Intel CPUs can be (on average) significantly more expensive than AMD. The challenge here is to use an acceptable comparison criterion between the two manufacturers. For the purpose of this “test”, Experture has decided to use CPU Benchmarks PassMark - Price Performance ( CPUMark / $Price ).


Number of Processors - Market Category

Intel

AMD

Price Performance Difference (%)

High End

16.25

32.11

97.6%

Mid Range

16.79

23.48

39.89%

Low Range

12.27

14.81

20.60%

Not only does AMD deliver a better value, the larger the processor, the greater the value of AMD over Intel.


The Bottom Line – Regardless of manufacturer, the price/performance ratio of different CPUs varies over time. As demonstrated the historic and future direction of Intel and AMD are not that different.
Since the processor isn’t the only factor to consider, Experture suggests a holistic approach when choosing an appropriate workstation. In Experture’s opinion, price negotiation is based on the user device vendor (Dell, HP, Lenovo) and not on the CPU manufacturer. The customer should focus on the user device itself and the features, support plans, price discounts, and longetivity.



Copyright © 2004-2012 Experture and Robert Frances Group, all rights reserved

649 Fairfield Beach Road, Fairfield, CT 06824; (203) 557-0856;

http://www.experture.com/; Contact: inquiry@experture.com


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