February 8, 2010 Executive Technology Strategies ets 10-02-08
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- Key Themes We believe that the top five themes will be: Application Platforms and Stores
- Mobile Data Offload
- Key Phones on Show
- Experture and Robert Frances Group
February 8, 2010 Executive Technology Strategies ETS 10-02-08  MWC 2010: What Will Be The Key Themes In Barcelona?
Analyst: Caroline Gabriel, Rethink Research, LTD Next week, the largest event in the mobile calendar, Mobile World Congress, takes place in Barcelona. Although expected to be rather quieter than usual, under pressure from corporate travel bans and marketing cutbacks, it will still be the major showcase for the latest in technologies and business models for cellcos. With Nokia opting out this year, it may be less about flashy handset launches than in more affluent times. So what will be the key issues?
Key Themes We believe that the top five themes will be: Application Platforms and Stores These will be the key way to differentiate specific devices or operators in 2010, with Google’s ‘browser as OS’ vision still a few years from full realization. In particular, there will be interesting developments from App Planet, a series of specific developer conferences. Notable ones:
Mobile Data Offload Easing the burden on the cellular network is the key preoccupation for most cellcos in developed markets and all the options will be on show – Wi-Fi hotzones, femtocells, and offload platforms such as gateways and edge routers. Processors The silicon wars are getting interesting, especially with Intel seeking to muscle in the ARM-based players in smartphones, and to claim emerging formats like smartbooks for its own Atom system. With Marvell promising to show off a $99 smartphone platform plus a quad-core Armada apps processor, Intel must sometimes wonder whether it should have held onto XScale (the ARM-based processor business it sold to Marvell to concentrate only on x86). Its doubts will only intensify as Qualcomm adds to its HSPA+ and LTE device roadmap, and ARM itself ups the ante in graphics and video. Android With Google CEO Eric Schmidt keynoting, and with Nokia and Apple absent from the show floor, this will be the chance to ensure all things Google get a high profile. Most of this will be Android, with plenty of apps and handsets (including the latest from Samsung and LG), but there should also be some news of Chrome OS, amid the general interest in tablet formats. RAN trends Rather like last year, LTE will get the big headlines, with contracts like AT&T’s and a large number of demonstrations and reference platforms. But a lot of visitor interest will be in the HSPA(+) roadmap, which will remain the cellular workhorse for years to come, and the Wi-MAX community will show off its credentials as a technology in a rising number of real world deployments. The most important overall RAN trend is the move to smaller and smaller cells to deliver capacity and targeted availability, so expect this to be the year that indoor femtos become mainstream for 3G operators, and the larger formats for enterprises and outdoor use start to become real. Key Phones on Show And of course there will be handsets, even without Nokia. Samsung promises its’ biggest ever showing, in line with its ambitious targets to increase its market share in 2010 and to boost its smartphone sales threefold.
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