Course Syllabus Advertising Strategy 454
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| Course Syllabus
Advertising Strategy 454 Derek D. Rucker Winter, 2006 Instructor Information Office: Weiboldt Hall, M268 Phone: 847-491-7113 E-mail: d-rucker@kellogg.northwestern.edu Office hours: Tuesdays 4:30-5:30, or by appointment Course Description This course will provide you with a balanced overview of advertising strategy and execution. To understand the foundations of successful advertising strategy and execution the course draws upon both classic and more contemporary advertising. The course is fast paced and is structured in the spirit of an advertising campaign. Specifically, the course unfolds into a set of topics that are ordered in a manner similar to the stages of an advertising campaign. The first part of the course focuses heavily on selecting a target for advertising, developing an effective brand position, and stressing the importance of consumer insight. The second part of the course examines how to execute strategy and to evaluate advertising effectiveness. Students are expected to actively participate in class and complete case assignments. Grades Grades are based on a series of cases analysis as well as class participation. The grading is as follows: Roaring Fork Beer: 10 points Olay Daily Facials (Group): 20 points Live Case (Group): 30 points Final Exam Case: 30 points Class Participation: 10 points
be reexamined. This request must be provided no later than a week following the return of the case to the class, and can result in no change (most common), an increase, or a decrease in points awarded. 
Schedule of Course Topics, Readings, and Assignments
Directory: faculty -> rucker -> htm faculty -> Handling Indivisibilities faculty -> Course overview faculty -> Curriculum vitae wei chen professor faculty -> Digital image warping faculty -> Samples of Elements Exam Question III contains All Prior Exam Qs III except faculty -> 【Education&Working Experience】 faculty -> References Abe, M., A. Kitoh and T. Yasunari, 2003: An evolution of the Asian summer monsoon associated with mountain uplift —Simulation with the mri atmosphere-ocean coupled gcm. J. Meteor. Soc. Japan, 81 faculty -> Ralph R. Ferraro Chief, Satellite Climate Studies Branch, noaa/nesdis faculty -> Unit IV text: Types of Oil, Types of Prices Grammar: that/those of, with revision htm -> Course Syllabus Advertising Strategy 454 Download 29.17 Kb. Share with your friends:
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