Extended How-To Guide for the Giving Women Power Over aids exhibit



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The Week of the Event


  1. Receive the exhibit, store or set-up as appropriate

  2. Be very clear about transporting the exhibit

  3. Confirm with caterers

  4. Confirm with speakers

  5. Confirm timing, location and roles with volunteers

  6. Carry out your media blitz plan

  7. Put up fliers near targeted audiences

  8. Set up the exhibit

  9. Print out evaluation forms

  10. Have petty cash on hand for last minute expenses



Day of the actual event


  1. Set up your registration / materials tables

  2. Check in with the caterers, make sure everything is set up

  3. Test any audio/visual equipment

  4. Have water available for speakers at the podium

  5. Put up signs or posters directing people to the event

  6. Set up the artifact tables

During your event


  1. Greet speakers

  2. Make sure all of your volunteer posts are covered – see page 40

  3. Collect at least 20 evaluation forms

  4. Make sure your photographer is taking a lot of pictures

  5. Identify and talk to any press that showed up

  6. Introduce the speakers

  7. ENJOY the event!

After your successful event


  1. Follow up with reporters

  2. Package up the exhibit and artifacts and send on to the next site who will be hosting the exhibit

  3. Send thank yous to speakers, vendors, volunteers, host committee members, and coalition members.

  4. Consider holding a casual party or a festive next meeting to thank volunteers

  5. Think of ways to build on the momentum and all of your new potential partners you recruited

  6. Send evaluations to the Global Campaign

  7. Send in a final grant report to the Global Campaign including financial accounting

  8. Send pictures to the Global Campaign

  9. Send a few paragraphs about your events so that the Global Campaign can document and publicize your success!

Background on “Giving Women Power Over AIDS”

In 2003, reporter Paula Bock and photographer Betty Udesen of the Seattle Times traveled to Zimbabwe to get a first hand look at the reality of HIV/AIDS. The resulting photo-essay, In Her Mother’s Shoes, tells the story of Ruth, a mother who is dying, and Martha, one of some 11 million children orphaned by AIDS in sub-Saharan Africa. Bock and Udesen have produced one of the most gripping visual representations to date for deepening the understanding of women’s vulnerabilities and the role that new prevention technologies, such as microbicides and the female condom, could play in reducing women’s risk. To view the article “In Her Mother’s Shoes go to: www.seattletimes.com/aids




The Global Campaign transformed this remarkable photo-essay into a traveling exhibit so that others, too, can break through the disbelief, isolation and “mind-numbing” statistics that serve as a barrier to understanding. The resulting exhibit, “Giving Women Power Over AIDS” is designed to serve as a centerpiece for local efforts to raise awareness and support for microbicide research and global AIDS funding. The exhibit is intended to give a compelling account of why citizens should care about global AIDS and embrace research into new prevention technologies -- especially for women. It is a walk-through exhibit of high quality, enlarged reproductions of the photos, together with captions, music, artifacts, and accompanying materials aimed at telling the story of why microbicides would be a critical new tool for addressing the HIV pandemic.




Goals and Target Audiences

Identify Goals

Why are you hosting this exhibit? How does it fit within your site’s goals? This conversation is important to have with your coalition because it will help motivate your group, guide future decisions about the exhibit, and identify targeted audiences…
Identifying targeted audiences

Who in your community knows about microbicides? Who should know about microbicides (because they will be powerful allies, because they are potential users)?


It might be helpful for your coalition to brainstorm who all you want to target. Think of new audiences or people who haven’t already been exposed to the concept of microbicides. Think of folks who have heard about microbicides but haven’t yet taken action. At the North American advocates meeting in April 2004, we identified many potential audiences. Who do you want to engage?

  • Women’s health advocates

  • Reproductive rights advocates

  • AIDS service organizations

  • People living with HIV/AIDS

  • Gay men’s health orgs

  • Gay rights advocates

  • Congress people

  • City/state officials

  • International development orgs

  • Scientists/researchers

  • Gender equality advocates

  • Venture capitalists

  • Current / potential funders

  • Faith-based organizations

  • Clinicians/public health

  • The “average person” (what age, background, sex?)

  • Media

  • Students

  • Professors

  • Health disparities advocates

  • Social justice advocates

  • Legislators

  • Harm reduction movement

  • U.S. administration (NIH,FDA,HHS,CDC,USAID)





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