Gm 105 Professor Hatton December 12, 2008

Introduction 4

Background 4

FDIC History 4

NAICS/SIC 7

Trade Associations 7

Dominant Economic Indicators 8

1. Market Size 8

2. Scope of Competitive Rivalry 8

3. Market Growth Rate 9

4. Number of Companies in the Industry 9

5. Customers 11

6. Degree of Vertical Integration 12

7. Ease of entry/exit 12

8. Technology/Innovation 13

9. Product Characteristics 13

10. Scale Economies 15

11. Experience curve effects 17

12. Capacity Utilization 18

13. Industry Profitability 19

Key Success Factors 20

Innovation 20

Expansion 21

Technology 21

Good and Services 22

Compliance all Banking Regulations 23

Mission 23

Vision 23

Values 23

Integrity 23

Competence 23

Teamwork 24

Effectiveness 24

Financial Stewardship 24

Fairness 24

Industry Matrix 24

Six Forces of Competition 25

Threats of New Entrants 26

Rivalry among existing firms 26

Threats of substitute’s products or services 27

Bargaining power of Buyers 28

The Bargaining Power of Suppliers 29

Stakeholders 29

Competitive Position of Major Banking Companies 30

Competitor Analysis of Banking Companies 32

Bank of America 32

Citigroup Inc. 34

Wachovia Corporation 35

JP Morgan Chase & Co. 37

Industry Prospects and Overall Attractiveness 39

Factors Making the Industry Attractive 39

Conclusion 45

References 46

Ackerman, Jules. The Banking Industry Problems and Competition. 24 Jan 2008. Retrieved from http://searchwarp.com/swa292998.htm 46

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