Marketing Strategies of Travel Agencies: a quantitative Approach
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| Hypothesis 4 (H. Most tourism agents consider that the consumers think that including eating services in the tourism offer represents an additional incentive in acquiring the tourism product and that the success of the accommodation services that are being sold together with eating services, like all-inclusive type offers for external destinations, is due to the high quality of the tourism services being offered div Sustainability 2020, 12, 10660 7 of 20 Hypothesis 5 (H. The majority of tourism agents consider that clients prefer acquiring products that consist of accommodation with breakfast included rather than acquiring products that consist of accommodation with two meals included (half-board) because the latter makes their schedule more difficult to organize; In the recreation sector, many travel agencies do not include a large number of recreation activities in their base offers, but allow the personalization of their packages according to their customer needs and wants. Some recreation services, like spa treatment services, are more predominantly chosen by tourists. In the case of recreation services grouped sales, the technique is utilized in order to attract as many tourists as possible, but also to increase their effectiveness, when calculating the total number of tourists In the case of recreation and spa treatment services included in the tourism offers, as mentioned in the third general objective, the hypothesis is this: Download 292.13 Kb. Share with your friends:
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